What can I track with my Stats page?

Product: FlippingBook Online

FlippingBook Online built-in analytics is an easy-to-use yet powerful tool that allows you to evaluate your flipbook performance and to get an insight into how your audience interacts with your content. 

All the most useful statistics for your flipbook can be found on the Stats page. You can specify a period and get the statistics for the whole flipbook and for all the pages of your flipbook. On the Stats page, you can also see the collected leads. And you can export all your data!

Keep on reading if you would like to learn how to:

 

Open the Stats page

If you want to use FlippingBook Online built-in analytics, you can open the Stats page as follows:

  1. Open the list of your flipbooks in your online account.
  2. Hover over the flipbook which you want to check and click on the button with three dots.
  3. Choose the View Stats option from the pop-up menu:

You will then be taken to the Stats page where you can see the analytics data for your flipbook.

Note! If you don’t see some recent user activity reflected in stats, please, wait a bit. It might take up to 5 minutes for the data to be updated.

Let’s now see in detail what you can track using the built-in analytics.

 

Specify the time period for which to display statistics

When you open the Stats page for your flipbook, you can see the data for the time period specified at the top of the Stats page.

If you want to get the statics for a different time interval, you can click on the time period textbox and select the dates from the pop-up calendar:

To apply the new time interval, press the Confirm button.

Note! Analytics data history is stored in your online account for a certain period of time, depending on your plan. With the Starter plan, you can get the statistics for the last 30 days. With the Optimal plan, the data is stored for 1 year. With the Advanced and higher plans, your data is stored for 2 years. If you need to store analytics data for a longer period of time than your plan allows, you can always export data from your online account and store it elsewhere.

 

Assess flipbook performance

To evaluate your flipbook performance, you can use the following stats:

  • Views - shows the total number of views for your flipbook during the indicated period of time.
  • Visitors - the total number of unique visitors that opened your flipbook during the indicated period of time.

A single visitor can generate multiple views by opening the flipbook several times. If the number of views and visitors is the same, it means that the readers never return to the flipbook.

The data is visualized using line graphs which makes it easy to see the trends within the specified period of time. You can select Day, Week, or Month option from the drop-down list above the graph to see data by day, week, or month.

You can switch between the Views and Visitors graphs by clicking on the corresponding buttons above the graph.

Let’s first have a look a the Views graph:

Above the graph, you can see the total number of views for the specified period of time.

In our example, the total number of views for the period from April 8 to May 8 is 3.1K.

The data in our example is displayed by day. If you wish to know the number of views during a particular day, you can hover over the corresponding point on the Views graph. For instance, on April 27 our flipbook got 141 views.

In our example, we can see that there was a rise in the number of views in May compared to April. Such events as sharing your flipbook on social media or starting an email campaign can account for a rise in the number of views.

Let’s now have a look at the Visitors graph:

Above the graph, you can see the total number of visitors for the specified period of time.

In our example, the total number of visitors for the period from April 8 to May 8 is 2.7K.

We can see that the total number of views (3.1K) is larger than the total number of visitors (2.7K) for the specified period. That means that some of the readers opened the flipbook more than once.

If you wish to see the exact number of visitors for a particular day, you can hover over the corresponding point on the Visitors graph. In our example, you can see that the number of visitors on April 21 was 119. 

Attention! The number of unique visitors in the counter in the top right counter shows the number of unique visitors over the selected period. The graph shows the number of unique visitors on that day. That means that if you add up all the visitors per day, the result may differ from the unique visitors over the total period shown in the counter.
For example, suppose that John and Mary both visit your flipbook on the 1st. John views it again on the 3rd in the morning. He views it again later in the afternoon.  If you look at the visitors from the 1st till the 7th, there are 2 Unique visitors in total (John and Mary). In the graph, you will see 2 visitors on  the 1st (John and Mary) and 1 visitor on the 3rd (John)

If you would like to boost your flipbook performance and get more views and visitors, try to improve your content and share your flipbook using the most effective channels for reaching your target audience.

 

Understand how your readers interact with your flipbook

With FlippingBook Online Advanced and higher plans, you can use the advanced document analytics to see how your visitors interact with your flipbook.

You can evaluate the performance of your whole flipbook and the performance of each page of your flipbook individually using the following stats:

  • Pages viewed - the total number of page views during the indicated period of time.
  • Avg. time spent - the average time spent on pages of your flipbook during the indicated period of time.
  • Links clicked - the total number of clicks on external links within your flipbook during the specified period of time.

The data for the Pages viewed and Avg. time spent stats is visualized using bar charts, which makes it easy to see the performance of each page in comparison to others.

The data for the Links clicked stat is presented as a table.

You can switch between the Pages viewed, Avg. time spent and Links clicked stats by clicking on the corresponding buttons above the data presentation area.

Let’s first have a look at the Pages viewed  chart:

Above the chart, you can see the total number of page views of your flipbook for the specified period of time.

In our example, the flipbook got approximately 21.7K page views for the period from April 8 to May 8. If you want to see the exact number of page views, you can hover over the Pages viewed button.

The Pages viewed bar chart shows the number of page views for each page in your flipbook.

In our example, the Pages viewed chart shows columns that represent pages in the flipbook. We can see that the first page is the most popular as it got over 2000 views. The second and the third pages are pretty engaging as well since our readers checked each of these pages more than 1000 times. 

If you wish to get the exact number of views for a certain page, you can hover over the corresponding column. As you can see, page 11 of our example flipbook got 845 views.

Note! When someone views your flipbook on a desktop, they will see two pages at once. We don't know which of those pages they are actually looking at. Therefore, we add the same 'viewing time' stats for both of them. For example, if a reader opens the 6th page by a direct URL, the Pages view stat for the 5th page will be updated as well. The same works when flipbook is viewed on the tablet or in the mobile landscape mode.

The least popular pages in our example are pages 24, 25, 30, and some other. Each of these three pages got just below 500 views, so it would be advisable to check the content of these pages.

Now, let’s take a look at the Avg. time spent chart:

Above the chart, you can see the average time your readers were spending in your flipbook during the specified period. To get this stat, we divide the total time spent in your flipbook during all the sessions by the total number of sessions.

In our example, the average time the readers were viewing the flipbook was 56 seconds. Maybe that’s not much time to look through a flipbook with more than 30 pages! Probably the readers were not much interested in its content and there is definitely room for improvement.

If you wish to see the exact value for average time spent on a certain page of your flipbook, you can hover over the corresponding column. In our example, you can see that the average time spent on page 26 is 16.2 seconds.

We can see that the visitors spent the most time on pages 1, 26, 27 of our example flipbook.

Note! The last page is typically a page with a high viewing time as sometimes users just leave the flipbook open on the last page and can close it several hours later. The same thing can, of course, happen on any other page, but it’s more likely on the last page. To minimize the impact of such user behavior and keep the average viewing time more accurate, we limit the maximum viewing time to 5 minutes.   

In our example, pages 13 and 20 got the least viewing time. It could be a good idea to review the content of these pages and try to make them more interesting to readers.

Finally, let’s take a look a the Link clicks table:

Above the table, you can see the total number of times your readers clicked on external links within your flipbook during the specified period of time.

In our example, there were 11 external link clicks during the period from April 8 to May 8.

The Link clicks table shows page numbers, external links on those pages, and the number of times they were clicked. Only links that were actually clicked show up. If a certain link does not appear in the table, it means that nobody clicked on it.

If you see that some links in your flipbook do not get enough clicks, you can consider making these links more noticeable or placing them on a more popular page within your flipbook.

 

See the collected leads

With FlippingBook Online Optimal and higher plans, you can set up a lead capture form for your flipbook to allow your readers to leave their names and emails.

If you have a lead capture form in your flipbook, you will find the leads collected during the specified period of time in the Collected Leads section at the bottom of the Stats page.

For each lead you can see the following information:

  • Contact info - first name, last name, and email address
  • Left email - the date when the lead was collected
  • Views - the number of times the visitor opened your flipbook

Sure enough, you would like to download the collected leads, for example, if you want to send the leads to your sales department or import them into your marketing software. You can easily export your leads as a CSV file. With the Advanced and higher plans, you can also use the Zapier integration feature to transfer your leads to a different application.

 

Export data

You can export analytics history data and collected leads as a CSV file.

To export the data, press the Export button at the top of the Stats page:

In the pop-up window, select the period for data export and the info you wish to include:

When you are ready, press the Export button. The exported data will be prepared and sent to your account email.

Related articles

If you need more in-depth analytic data than the FlippingBook Online built-in statistics can provide, you can also set up Google Analytics for your flipbook.

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