FlippingBook Online built-in analytics is an easy-to-use yet powerful tool that allows you to evaluate your flipbook performance and to get an insight into how your audience interacts with your content.
All the most useful statistics for your flipbook can be found on the Stats page. You can specify a period and get the statistics for the whole flipbook and, depending on your plan, even for all the individual pages of your flipbook. On the Stats page, you can also see the collected leads. And you can export all your data!
Keep on reading if you would like to learn how to:
- Open the Stats page
- Specify the time period for which to display statistics
- Assess flipbook performance
- Understand how your readers interact with your flipbook
- See the collected leads
- Export data
- Do you need even more stats?
Open the Stats page
If you want to use FlippingBook Online built-in analytics, you can open the Stats page as follows:
- Open the list of your flipbooks in your online account.
- Hover over the flipbook which you want to check and click on the button with three dots.
- Choose the View Stats option from the pop-up menu:
You will then be taken to the Stats page where you can see the analytics data for your flipbook.
Note! If you don’t see some recent user activity reflected in stats, please, wait a bit. It might take up to 5 minutes for the data to be updated.
Let’s now see in detail what you can track using the built-in analytics.
Specify the time period for which to display statistics
When you open the Stats page for your flipbook, you can see the data for the time period specified at the top of the Stats page.
If you want to get the statistics for a different time interval, you can click on the time period textbox and select the dates from the pop-up calendar:
To apply the new time interval, press the Confirm button.
Note! Analytics data history is stored in your online account for a certain period of time, depending on your plan. With the Starter plan, you can get the statistics for the last 30 days. With the Optimal plan, the data is stored for 1 year. With the Advanced and higher plans, your data is stored for 2 years. If you need to store analytics data for a longer period of time than your plan allows, you can always export data from your online account and store it elsewhere.
Assess flipbook performance
To evaluate your flipbook performance, you can use the following stats:
- Views - shows the total number of views for your flipbook during the indicated period of time.
- Visitors - the total number of unique visitors that opened your flipbook during the indicated period of time.
A single visitor can generate multiple views by opening the flipbook several times. If the number of views and visitors is the same, it means that the readers never return to the flipbook. If the number of views is considerably higher than the number of visitors, that's a signal of many returning visitors.
The data is visualized using line graphs which makes it easy to see the trends within the specified period of time. You can select Day, Week, or Month option from the drop-down list above the graph to see data by day, week, or month.
You can switch between the Views and Visitors graphs by clicking on the corresponding buttons above the graph.
Let’s first have a look a the Views graph:
Above the graph, you can see the total number of views for the specified period of time.
In our example, the total number of views for the period from April 8 to May 8 is 3.1K.
The data in our example is displayed by day. If you wish to know the number of views during a particular day, you can hover over the corresponding point on the Views graph. For instance, on April 27 our flipbook got 141 views.
In our example, we can see that there was a rise in the number of views in May compared to April. Such events as sharing your flipbook on social media or starting an email campaign can account for a rise in the number of views.
Let’s now have a look at the Visitors graph:
Above the graph, you can see the total number of visitors for the specified period of time.
In our example, the total number of visitors for the period from April 8 to May 8 is 2.7K.
We can see that the total number of views (3.1K) is larger than the total number of visitors (2.7K) for the specified period. That means that some of the readers opened the flipbook more than once.
If you wish to see the exact number of visitors for a particular day, you can hover over the corresponding point on the Visitors graph. In our example, you can see that the number of visitors on April 21 was 119.
Attention! The number of unique visitors in the counter in the top right counter shows the number of unique visitors over the selected period. The graph shows the number of unique visitors on that day. That means that if you add up all the visitors per day, the result may differ from the unique visitors over the total period shown in the counter.
For example, suppose that John and Mary both visit your flipbook on the 1st. John views it again on the 3rd in the morning. He views it again later in the afternoon. If you look at the visitors from the 1st till the 7th, there are 2 Unique visitors in total (John and Mary). In the graph, you will see 2 visitors on the 1st (John and Mary) and 1 visitor on the 3rd (John)
If you would like to boost your flipbook performance and get more views and visitors, try to improve your content and share your flipbook using the most effective channels for reaching your target audience.
Understand how your readers interact with your flipbook
It's not just possible to evaluate the performance of your flipbook as a whole. You can also look at the performance of each page of your flipbook individually. A useful tool to learn about drop-off points in your publication, and about pages that are especially interesting to your readers.
- Pages viewed - how often a page was viewed during the indicated period of time.
- Avg. time spent - the average time spent on pages of your flipbook during the indicated period of time.
- Links clicked - the total number of clicks on external links within your flipbook during the specified period of time.
Note: these Advanced stats are only available in FlippingBook Online Advanced, Team, and Enterprise
The data for the Pages viewed and Avg. time spent stats is visualized using bar charts, which makes it easy to see the performance of each page in comparison to others.
The data for the Links clicked stat is presented as a table.
You can switch between the Pages viewed, Avg. time spent and Links clicked stats by clicking on the corresponding buttons above the data presentation area.
Let’s first have a look at the Pages viewed chart:
Above the chart, you can see the total number of page views of your flipbook for the specified period of time.
In our example, the flipbook got approximately 21.7K page views for the period from April 8 to May 8. (If you want to see the exact number of page views, you can hover over the Pages viewed button.)
The Pages viewed bar chart shows the individual pages in your flipbook on the x-axis. The columns represent the number of views that each page got. You can hover over the column of a specific page to bring up a small thumbnail that reminds you of what this specific page is about. This pop-up also shows the exact number of views for the page.
We can see that the first page is the most popular as it got over 2000 views. There is a pretty sharp drop-off to the second page, which is not uncommon. A fair number of users decided that this is not the information they are looking for. This is especially common if you have embedded your flipbook on another webpage. If the reader views your webpage but doesn't engage with the flipbook, then the first page still gets one view! Still, the second and the third pages are pretty engaging as well since our readers checked each of these pages more than 1000 times.
After that, the numbers gradually drop off. This is quite common too. But we see a big boost for pages 26-27 again. Apparently, these pages are very interesting to your audience.
Note! When someone views your flipbook on a desktop, they will see two pages at once. We don't know which of those pages they are actually looking at. Therefore, we add the same 'viewing time' stats for both of them. For example, if a reader opens the 6th page by a direct URL, the Pages view stat for the 5th page will be updated as well. The same happens when a flipbook is viewed on a mobile device (in landscape mode).
But if a book is viewed on mobile in Portrait (vertical) then it's displayed as single pages. In this case, only the viewed page is counted and you will see a difference number of views for the two pages on the same spread.
Now, let’s take a look at the Avg. time spent chart:
Above the chart, you can see the average time your readers were spending in your flipbook as a whole during the specified period. To get this stat, we divide the total time spent in your flipbook during all the sessions by the total number of sessions.
In our example, the average time the readers were viewing the flipbook was 56 seconds. That doesn't look like a lot of time to look through a flipbook with more than 30 pages, so let's look in more detail. And indeed, we see that most pages have an average time spent of about 2-3 seconds. That means they only glance over the page and move on to the next one. Only pages 1, 26, 27 of our example flipbook seem to generate actual interest from your visitors.
If you wish to see the exact value for average time spent on a certain page of your flipbook, you can hover over the corresponding column. In our example, you can see that the average time spent on page 26 is 16.2 seconds.
Note! The last page is typically a page with a high viewing time as sometimes users just leave the flipbook open on the last page and can close it several hours later. The same thing can, of course, happen on any other page, but it’s more likely on the last page. To minimize the impact of such user behavior and keep the average viewing time more accurate, we limit the maximum viewing time to 5 minutes.
Finally, let’s take a look a the Link clicks table:
Above the table, you can see the total number of times your readers clicked on links within your flipbook to other sites during the specified period of time.
In our example, there were 11 external link clicks during the period from April 8 to May 8.
The Link clicks table shows the details. Which external links on what page was clicked, and the number of times they were clicked. Note that only links that were actually clicked show up. If a certain link in your flipbook does not appear in the table, it means that nobody clicked on it.
If you see that some important links in your flipbook do not get enough clicks, you can consider making these links more noticeable or placing them on a more popular page.
See the collected leads
With FlippingBook Online Optimal and higher plans, you can set up a lead capture form for your flipbook to allow your readers to leave their names and emails.
If you have a lead capture form in your flipbook, you will find the leads collected during the specified period of time in the Collected Leads section at the bottom of the Stats page.
For each lead you can see the following information:
- Contact info - first name, last name, and email address
- Left email - the date when the lead was collected
- Views - the number of times the visitor opened your flipbook
Sure enough, you would like to download the collected leads, for example, if you want to send the leads to your sales department or import them into your marketing software. You can easily export your leads as a CSV file. With the Advanced and higher plans, you can also use the Zapier integration feature to automatically send your leads to a different application.
You can export analytics history data and collected leads as a CSV file.
To export the data, press the Export button at the top of the Stats page:
In the pop-up window, select the period for data export and the info you wish to include:
When you are ready, press the Export button. The exported data will be prepared and sent to your account email.
Do you want even more stats?
If you need more in-depth analytic data than the FlippingBook Online built-in statistics can provide, you can also set up Google Analytics for your flipbooks. A small warning though: Google Analytics provides a wealth of things you can track, but it is not the easiest tool to use and has a pretty steep learning curve.