What can I track with my Stats page?

FlippingBook Online's built-in analytics is an easy-to-use yet powerful tool to evaluate the performance of your flipbooks. We show the views that your flipbooks received in total on the main page. More detailed statistics for your flipbook can be found on the Stats page. Depending on your plan, you can even see how your audience interacts with your content. You will also find leads that you collect with the Lead capture form here. And you can export all your data!

Keep on reading if you would like to learn how to:

• Open the Stats page
• Specify the period for which to display statistics
• Grouping and understanding your stats 
• Analyze Flipbook performance
• Track Audience engagement
• See which Devices were used
• Check where your visitors came from
• See your Collected leads
• What readers searched for
• Export data
• Availability of your stats
• Do you need even more stats?

That's a lot of information! Prefer a real person to show you how it works? Book a meeting with one of our specialists!

Open the Stats page

1. Open the list of your flipbooks in your online account.
2. Hover over the flipbook which you want to check and click on the button with three dots.
3. Choose the View Stats option from the menu:
   

You will now be taken to the Stats page where you can see the analytics data for your flipbook.

Note! If you don’t see some recent user activity reflected in stats, please, wait a bit. It might take up to 5 minutes for the data to be updated.

Specify the time period for which to display statistics

The stats page shows the data for the time period specified at the top. The default period is one month, but you can select dates for a different time interval in the pop-up calendar:

1. Click in the date field.
2. First, click on the day that you want to use as the first day of your reporting interval.
3. Then click on the day that you want to use as the last day of your reporting interval.
4. Press the Confirm button.

Analytics data history is only available for a certain period of time, depending on your plan.
  •  30 days for the Starter/Lite plan.
  •  1 year for the Optimal plan.
  •  2 years for the Advanced and higher plans.
If you need a longer period of time, you can always export data from your online account and store it elsewhere.

Grouping and understanding your stats

Your flipbooks (hopefully!) get multiple views and some visitors come back to view your flipbook more than once. This can lead to interesting situations. Suppose that your flipbook had 10 views from 5 visitors. You also see that the Call to Action button was clicked 5 times. Now the question is: did one visitor visit your flipbook 5 times and click the CTA button 5 times? Or did all 5 visitors click it once? 

To help you understand this, you can configure how we count the results: by views or by visitors. You can set this in the Filters menu.

By views

If you select the option By views then all data is counted by the number of viewing sessions in which your reader performed the reported action one or more times. What does that mean? That's best explained by an example.

1. Suppose that John visits your flipbook on Monday. He looks at page 1 for 10 seconds and prints it.
2. He flips to page 2, looks at it for 10 seconds, and prints it as well.
3. He flips back to page 1 and reads it for 10 more seconds and presses the CTA button.
4. John visits your flipbook again on Tuesday. This time he views page 1 for 15 seconds and presses the CTA button. 

Your flipbook now will have the following stats:

By visitors

If you group your data by visitors instead, then all the results are based on the number of unique visitors who performed the reported action. The only exception is the total number of views. The results for our scenario above would look like this when you group the data by visitors:

Flipbook performance

After you specified your reporting interval, you can evaluate your flipbook performance. The following stats will be adjusted to the selected period of time:

• Views - shows the total number of times your flipbook link was opened.
• Visitors - the total number of different visitors that opened your flipbook link.
• Downloads - the number of visits in which the visitor downloaded your PDF, accessible PDF, or a separate page at least once. 
• Shares - the number of times people opened the Share dialog using the desktop share icon.
• Prints - the number of visits in which the visitor printed at least one page.
• Logo clicks - the number of times people clicked on your logo in the bottom-right corner of your flipbooks. 
• CTA clicks - the number of times people clicked on your Call to Action button.

Let's look at them in a bit more detail.

Views and visitors

A single visitor can generate multiple views by opening the flipbook several times. For example, John opens your flipbook on Monday and he views it again on Tuesday. Mary opens your flipbook on Tuesday. This means that there are 3 views and 2 visitors.

If the number of views and visitors is the same, it means that the readers never return to the flipbook. If the number of views is considerably higher than the number of visitors, that's a signal of many returning visitors.

The data is visualized using line graphs which makes it easy to see the trends within the specified period. You can select Day, Week, or Month from the drop-down list above the graph to see data by day, week, or month.

You can switch between the Views, Visitors, Downloads, Shares, Prints, Logo clicks, and CTA clicks graphs by clicking on the corresponding areas above the graph.

In our example above, we selected a period from November 28th to December 28th and chose to analyze performance by Day.

• The total number of views in the whole period is 70.
• If you want to know the exact number of views during a particular day, you can hover over the graph. This brings up a tooltip. On Dec 2, our flipbook got 4 views.
• Note that the dot on the blue line is sometimes open, as indicated by the arrow to December 14th in the screenshot. This indicates that you updated the flipbook that day. 
• We can see that the total number of views (70) is larger than the total number of visitors (33). That means that 37 views were generated by returning visitors.
• For longer periods, you can group data by week or month to get a clearer picture of trends over time. Below we look at a 3-month interval and set the  Measure flipbook performance by to Week.
  
  
  

Attention! If you click on Visitors in the panel, you will see the number of unique visitors over the selected period. The graph shows the number of unique visitors on that day. If you add up all the visitors per day, the result may differ from the visitors over the total period! This sounds weird but is quite logical.
For example, both John and Mary visit your flipbook on Monday. John views it again on Tuesday.  If you look at the visitors from the whole week there are 2 visitors (John and Mary). In the graph, you will see 2 visitors on Monday (John and Mary) and 1 visitor on Tuesday (John)

Downloads and Prints

Clicking on the Downloads and Prints sections will show the number of downloads per day, week, or month over the selected interval.

This looks straightforward but there is an important detail to consider. Your visitors can print or download your whole PDF or individual pages. Now suppose that John looks at your book and decides to print pages 3, 7, 18, 19, and 25. Mary decides to print the whole book. Would you really want to see 6 prints on that day? Probably not! While mathematically correct, it gives a very skewed result.

This is why we count as follows: every time someone views your flipbook and downloads/prints one or more files we count that as one download/print. So in the example above, there would be two prints: one from John who printed five individual pages, and one from Mary who printed the whole book.

NoteIf you disabled the download and/or print functions, you will see the word OFF in the bottom right corner. Clicking on that will bring up a link that takes you to the customizer where you can enable/disable the print and download options for your flipbook.

Shares

Clicking on the Shares section shows the number of times people clicked on the Share icon in the desktop version of your flipbook. There are many other ways that your readers can share your flipbook as well:

• just by copying the URL from the address bar, 
• by forwarding the email with your flipbook link to someone else
• by using the built-in share function on their mobile phone
• and many more

Therefore you should not consider this number as an absolute indicator of how often your flipbook was shared by your users. In reality, that will be much higher. The Share icon is only available for desktop users; most of your visitors will likely use mobile devices.  Their sharing activities aren't shown at all here. Therefore, you should only use this number to discover general trends or to see how active this flipbook is shared compared to others. 

Logo clicks and CTA clicks

Clicking on the Logo clicks will show the number of times that someone clicked on the logo per day, week, or month over the selected interval. Similarly, the CTA clicks field shows how often your visitors clicked on the call to action button.

If you see the word OFF in the bottom right corner, then you have disabled the logo and/or call to action button. Learn how to enable the CTA button (available in all plans) or how to change the logo (available in Optimal and higher plans).

Audience Engagement

It's not just possible to evaluate the performance of your flipbook as a whole. You can also look at the performance of each page of your flipbook individually. A useful tool to learn about drop-off points in your publication, and about pages that are especially interesting to your readers. The Audience engagement section shows:

• Pages viewed - how many pages your average visitor viewed and how often each individual page was viewed.
• Time spent - the average time spent on pages of your flipbook during the specified period.
• Links clicked - the total number of clicks on external links within your flipbook during the specified period.

Note: these Advanced stats are only available in FlippingBook Online Advanced, Team, and Enterprise 

The data for the Pages viewed and Time spent stats is visualized using bar charts. This makes it easy to see the performance of each page in comparison to others. The data for the Links clicked stat is presented as a table.

You can switch between the Pages viewed, Time spent, and Links clicked stats by clicking on the corresponding area in the header. Let's look at each of them in detail.

Pages viewed

Above the chart, you can see the average number of pages viewed per visit. In the example above, we see that on average, 10 pages of our 102-page book were viewed per visit.

The bar chart shows the individual pages in your flipbook on the horizontal axis. The columns represent the number of views that each page got. You can hover over the column of a specific page. This brings up a small thumbnail that reminds you of what this specific page is about. This pop-up also shows the exact number of views for the page.

We can see that the first page is the most popular as it got around 135 views. There is a pretty sharp drop-off to the second page. This is not uncommon especially if you have embedded your flipbook on another webpage. If the reader views your webpage but doesn't engage with the flipbook, then the first page still gets one view! Still, over half of the viewers proceeded to the second page and further. 

After that, the numbers gradually drop off. This is quite common too. But we see a sharp drop after page 7. Apparently, many people decide to leave our flipbook after seeing that page. It's worth investigating what that might be and change the content.   

Note! When someone views your flipbook on a desktop, they will see two pages at once. We don't know which of those pages they are actually looking at. Therefore, we add half of the actual viewing time' for both of them. For example, if someone looks at pages 4-5 for 10 seconds, then both pages get 1 page view and 5 seconds of viewing time. 
But if a book is viewed on mobile in Portrait (vertical) then it's displayed as single pages. In this case, only the viewed page is counted for the full viewed time. 

If you set the grouping to visitors, then this data changes as follows:

• The Pages Viewed Avg. in the header will show how many pages your average visitor viewed. 
• The graph itself will show the number of unique visitors that viewed the specific page.

Time spent 

Now let's look at the time spent. The time spent in the header denotes how long your average viewing session lasted on the flipbook as a whole. In our example, the average viewing time was 1 minute and 20 seconds. Let's look in more detail. The bar chart shows us the average time spent per page.

• Pages 2 and 3 contain our Contents. There's simply not much to read here.
• Pages 4 and 5 are contain a moderate amount of text that takes about 40 seconds to read. As people spent around 16 seconds on page 4, and 17 seconds on page 5, it looks like the vast majority reads this in full.
• Pages 6-9 contain about the same amount of text as page 4-5, but we see that people spend less time on them. Readers spent on average 20 seconds on pages 6+7 which means about half of them read it, and the other half flipped to page 8-9.
• Pages 10-11 seem to be much more interesting again to your readers! Even though these pages contains less text than the previous ones, page 10 contains a GIF animation that our readers apparently found worth spending more time to see.  

Note! The last page can easily get a higher viewing time than you might expect. Sometimes users just leave the flipbook open on the last page and can close it several hours later. The same thing can, of course, happen on any other page, but it’s more likely on the last page. To minimize the impact of such user behavior and keep the average viewing time more accurate, we limit the maximum viewing time to 5 minutes.   

If you set the grouping to visitors, then this data changes as follows:

• The Time spent Avg. in the header will show how much time your average visitor spent looking at your book.
• The graph itself will show the average time per visitor spent viewing the specific page.

Links clicked

Above the table, you can see the total number of times your readers clicked on links in your flipbook. The table itself shows the details: which link on what page was clicked, and how many total clicks it got. You can sort the table by Page or by Total clicks by clicking on the header.

In our example, there were 18 external links clicked during the period from September 28th - December 28th. Important to note:

• we only count links to other sites, not internal links to other pages in your flipbook.
• If a visitor clicks a link more than once during a single visit, we only count it as 1 click.
  For example:
  • John visits your flipbook on Monday and clicks 3 times on the link to yoursite.com.
  • Mary also visits your flipbook on Monday and clicks this link 1 time.
  • Mary returns on Tuesday and clicks it 2 more times.

The total number of links clicked is 3: 1 for John on Monday, 1 for Mary on Monday, and 1 for Mary on Tuesday.

Note! Only links that were actually clicked on show up in this report! If you have other links in your flipbook that do not appear in the table, it means that nobody clicked on them.