This article applies to the FlippingBook Online Advanced and FlippingBook Online Team plans.
FlippingBook Online allows you to gather information about how your audience uses your publications. You will need it in case you want to learn more about your customers and understand what their needs are. This will help you to make your publications more popular and useful.
If you want to know how many views you have within a certain period of time, how many unique visitors you get, how long your visitors usually spend on any page of your publication, the Stats page is for you.
To start working with it, please, open the list of your publications in your account. Then hover over the publication you want to check and click on the section Stats.
Once you have clicked on the Stats section of your publication, you will see a Stats page:
The top right buttons above of the graph are called Views and Visitors and show the total number of views during the indicated period and the total number of unique visitors that opened your publication in the same period of time.
Note! To check your latest stats, please, wait a bit. The statistics are updated once every 5 minutes.
In our example above we can see that the total number of views for the period from November 11th till November 15th is 1000. Also, the number of unique visitors that opened your publication is 1000 as well.
As the total number of your views and the total number of unique visitors are the same, it means that in our case the unique users never came back. If this publication was created just to inform the readers about a special offer, it’s totally fine to leave it the way it is. However, if you want your readers to return, but you see the total number of your views and the total number of unique visitors are the same, you will need to work on your content to attract your audience better.
Also, if the total number of views is larger than the total number of your unique users, it means your visitors go back to read the publication, which is good. You can analyze these data regularly by indicating the time period in the top-right calendar above the graph. If the total number of your views is growing it’s a good sign for you and your publication.
As for the graph itself, the horizontal axis of the chart can show days, weeks or months for the time period you have chosen. To see such data, set the option Publication performance is shown by to Day, Week or Month.
Our example above shows the statistics by days.
The vertical axis can show either the number of times your publication was viewed every day within a chosen period of time or the number of unique visitors per day.
To check unique users within the indicated time period, please, click on the button Visitors:
Our graph you see we had around 560 unique visitors on November 13th and 440 unique visitors on November 14th, so the number of unique visitors is getting lower. However in comparison with November 11th and 15th these days were pretty active, as a lot of unique visitors checked your publication. This could have happened because you launched an email campaign, shared your publication via social network, etc. If it is OK, that your visitors checked your publication and didn’t return that is fine. It might be fine that your visitors checked your publication once and didn’t return to it. But if you actually want to keep your users interested in the publication, try to improve its content so that they’d want to come back. Try to predict what could be more engaging for your viewers. One of the features that can help you with that is a Lead capture form. You can read about this feature in our article What is a lead capture form?
To check the views, click on the button Views:
If you check our graph, you will see the number of times your publication was viewed from November 11th till November 15th.
Note! We add 1 view for every opening of your publication in any browser. A view is added after your visitor closes your publication. So if your readers are still viewing your publication when you’re checking your statistics, these new data will not appear in your stats yet.
The next graph is available to the users of FlippingBook Online Advanced. The graph, located right under the 1st one, shows how visitors interact with your publication. It will help you to see more details about the publication performance and make decisions based on the data.
The top right buttons above the graph called Pages viewed, Avg. time spent, Links clicked to show the following:
1. Pages viewed - the total number of views during the indicated time period.
2. Avg. time spent - the total average time spent on every page of your publication. To get this stat, we divide the total time spent in your publication during all the sessions by the total number of sessions.
3. Links clicked - the total number of pages where your visitors clicked on an external link.
So the approximate number of views during the indicated time period is 8300. If you hover over the Pages viewed button, you will see the actual number. In our case that is exactly 8300. The total average time spent on every page of your publication is 7 minutes 46 seconds which is pretty good. It means that your visitors are interested in the publication and stay on one page for quite some time.
Also, in our case there are no pages with links so the total number of pages where your visitors clicked on external link is 0.
As for the graph itself, the horizontal axis of the chart always shows the pages of your publication.
Our graph indicates that your publication has 4 pages.
The vertical axis can show the following:
1. The number of times each page of your publication was viewed during the indicated period of time. To check this click on the button Pages viewed:
In our case, the most popular pages are the first and the last one. Our readers checked them 2811 and 2104 times respectively. The second and the third pages are pretty engaging as well since our readers checked them 1720 times. To see the exact number of views hover over the column you are interested in. All in all, the publication looks quite popular, but you can try to work with pages 2 and 3 to improve them.
You can analyze your page stats in a similar way.
2. The average time spent on each page of your publication. To check this, click on the button Avg. time spent:
Visitors spent most of their time on the 4th page and the least time on page 3. If you hover over a column, you will see the average time your visitors spent on that page.
Note! To count the time spent on each page, we divide the total time spent on that page by the number of its views.
In our example we are content with the results, however, if you want your visitors to spend more time in the publication, try to work with its PDF version, adding better and more engaging materials.
3. The pages where your visitors clicked on an external link. To check this, click on the button Links clicked:
There are no pages with links in the publication, so the total number of pages where your visitors clicked on an external link is 0 in this example.
If you add links to your publication which your readers clicked on, then you will see a table with page numbers, links on those pages, and the number of times they were clicked. Only links that were actually clicked on show up. If a certain link does not appear in the table, it means that nobody clicked on it.