What can I track with my Stats page?

FlippingBook Online's built-in analytics is an easy-to-use yet powerful tool to evaluate the performance of your flipbooks. We show the views that your flipbooks received in total on the main page. More detailed statistics for your flipbook can be found on the Stats page. Depending on your plan, you can even see how your audience interacts with your content. You will also find leads that you collect with the Lead capture form here. And you can export all your data!

Note!Stats do not allow you to identify your readers on an individual level. If you wish to track particular readers, you can use trackable links to do that.

Keep on reading if you would like to learn how to:

• Open the Stats page
• Specify the period for which to display statistics
• Grouping and understanding your stats 
• Analyze Flipbook performance
• Track Audience engagement
• See which Devices were used
• Check where your visitors came from
• See your Collected leads
• What readers searched for
• Export data
• Availability of your stats
• Do you need even more stats?

That's a lot of information! Prefer a real person to show you how it works? Book a meeting with one of our specialists!

Open the Stats page

1. Open the list of your flipbooks in your online account.
2. Hover over the flipbook which you want to check and click on the button with three dots.

Choose the View Stats option from the menu

You will now be taken to the Stats page where you can see the analytics data for your flipbook.

Note! If you don’t see some recent user activity reflected in stats, please, wait a bit. It might take up to 5 minutes for the data to be updated.

Specify the time period for your statistics

The stats page shows the data for the time period specified at the top. The default period is one month, but you can select dates for a different time interval in the pop-up calendar:

1. Click in the date field.
2. First, click on the day that you want to use as the first day of your reporting interval.
3. Then click on the day that you want to use as the last day of your reporting interval.
4. Press the Confirm button.

Analytics data history is only available for a certain period of time, depending on your plan.
  •  30 days for the Lite and Starter
  •  1 year for the Optimal
  •  2 years for the Advanced, Team and Enterprise
If you need a longer period of time, you can always export data from your online account and store it elsewhere.

Group and understand your statistics

Readers often return to a flipbook more than once, which means the same person can generate multiple views and actions (such as logo clicks or prints). To account for this, you can group your statistics by views or visitors. You can then analyze either how often actions occur or how many individual readers perform them.

You can set this in the Filters menu.

Group by views

When you group statistics by views, each visit is counted separately. One visit means the time from the moment someone opens your flipbook until they close it.

This grouping is useful for understanding how readers engage with your flipbook each time they open it and for measuring the performance of individual visits.

If the same person opens your flipbook multiple times, each visit is treated as a new view. Actions such as downloads, prints, CTA clicks, and page views are counted once per visit, even if the reader performs the same action multiple times during that visit.

Group by visitors

When you group statistics by visitors, the results are based on unique readers rather than individual visits.

This grouping is useful when you want to understand how many individual readers performed a specific action instead of how often it happened.

If the same person visits your flipbook several times, they're counted only as a single visitor. Likewise, actions such as prints, CTA clicks, and page views are counted once per visitor, irregardless of how many times they did it.

The only exception is views, which always shows the total number of visits.

Flipbook performance

After you specified your reporting interval, you can evaluate your flipbook performance. The following stats will be adjusted to the selected period of time:

• Views - shows the total number of times your flipbook link was opened.
• Visitors - the total number of different visitors that opened your flipbook link.
• Downloads - the number of visits in which the visitor downloaded your PDF, accessible PDF, or a separate page at least once. 
• Shares - the number of times people opened the Share dialog using the desktop share icon.
• Prints - the number of visits in which the visitor printed at least one page.
• Logo clicks - the number of times people clicked on your logo in the bottom-right corner of your flipbooks. 
• CTA clicks - the number of times people clicked on your Call to Action button.

Let's look at them in a bit more detail.

Views and visitors

A single visitor can generate multiple views by opening the flipbook several times. For example, John opens your flipbook on Monday and he views it again on Tuesday. Mary opens your flipbook on Tuesday. This means that there are 3 views and 2 visitors.

If the number of views and visitors is the same, it means that the readers never return to the flipbook. If the number of views is considerably higher than the number of visitors, that's a signal of many returning visitors.

The data is visualized using line graphs which makes it easy to see the trends within the specified period. You can select Day, Week, or Month from the drop-down list above the graph to see data by day, week, or month.

You can switch between the Views, Visitors, Downloads, Shares, Prints, Logo clicks, and CTA clicks graphs by clicking on the corresponding areas above the graph.

In our example above, we selected a period from January 16 to February 16 and chose to analyze performance by Day.

• The total number of views for the whole period is 640.
• If you want to know the exact number of views during a particular day, you can hover over the graph. This brings up a tooltip. On January 28, our flipbook got 54 views.
• Note that the dot on the blue line is sometimes open, such as the dot on January 22 in the screenshot. This indicates that you updated the flipbook that day. 
• We can see that the total number of views (640) is larger than the total number of visitors (281). That means that 359 views were generated by returning visitors.
• For longer periods, you can group data by week or month to get a clearer picture of trends over time. Below, in another flipbook, we look at a 3-month interval and set the Measure flipbook performance by to Week.

Attention! If you click on Visitors in the panel, you will see the number of unique visitors over the selected period. The graph shows the number of unique visitors on that day. If you add up all the visitors per day, the result may differ from the visitors over the total period! This sounds weird but is quite logical.
For example, both John and Mary visit your flipbook on Monday. John views it again on Tuesday.  If you look at the visitors from the whole week there are 2 visitors (John and Mary). In the graph, you will see 2 visitors on Monday (John and Mary) and 1 visitor on Tuesday (John)

Downloads and Prints

Clicking on the Downloads and Prints sections will show the number of downloads per day, week, or month over the selected interval.

Every time a reader views your flipbook and downloads or prints multiple times in the one session, we only count that as one download/print.

NoteIf you disabled the download and/or print functions, you will see the word OFF in the bottom right corner. Clicking on that will bring up a link that takes you to the customizer where you can enable/disable the print and download options for your flipbook.

Shares

The Shares section shows how often readers clicked the Share icon on the desktop. This is only an indication of sharing activity, since readers can share your flipbook in other ways and the icon isn’t available on mobile phones. You can use it to identify trends or compare sharing activity between flipbooks.

Logo clicks and CTA clicks

Clicking on the Logo clicks will show the number of times that someone clicked on the logo per day, week, or month over the selected interval. Similarly, the CTA clicks field shows how often your visitors clicked on the call to action button.

If you see the word OFF in the bottom right corner, then you have disabled the logo and/or call to action button. Learn how to enable the CTA button (available in all plans) or how to change the logo (available in Optimal and higher plans).

Audience Engagement

These Advanced stats are only available in Advanced, Team, and Enterprise plans.

It's not just possible to evaluate the performance of your flipbook as a whole. You can also look at the performance of each page of your flipbook individually. A useful tool to learn about drop-off points in your publication, and about pages that are especially interesting to your readers. The Audience engagement section shows:

• Pages viewed - how many pages your average visitor viewed and how often each individual page was viewed.
• Time spent - the average time spent on pages of your flipbook during the specified period.
• Links clicked - the total number of clicks on external links within your flipbook during the specified period.

You can switch between the Pages viewed, Time spent, and Links clicked stats by clicking on the corresponding area in the header. Let's look at each of them in detail.

Pages viewed

Above the chart, you can see the average number of pages viewed per visit. In the example above, we see that on average, 10 pages of our 102-page book were viewed per visit.

The bar chart shows the individual pages in your flipbook on the horizontal axis. The columns represent the number of views that each page got. You can hover over the column of a specific page. This brings up a small thumbnail that reminds you of what this specific page is about. This pop-up also shows the exact number of views for the page.

Note!Embedded flipbooks: every time someone opens a webpage with your embedded flipbook, its first page automatically gets a view. 

Note! When someone views your flipbook on a desktop, they will see two pages at once. We don't know which of those pages they are actually looking at. Therefore, we add half of the actual viewing time' for both of them. For example, if someone looks at pages 4-5 for 10 seconds, then both pages get 1 page view and 5 seconds of viewing time. 
But if a book is viewed on mobile in Portrait (vertical) then it's displayed as single pages. In this case, only the viewed page is counted for the full viewed time. 

If you set the grouping to visitors, then this data changes as follows:

• The Pages Viewed Avg. in the header will show how many pages your average visitor viewed. 
• The graph itself will show the number of unique visitors that viewed the specific page.

Time spent 

Now let's look at the time spent. The time spent in the header shows how long your average viewing session lasted on the flipbook as a whole. In our example, the average viewing time for the whole book was 1 minute and 21 seconds. You can hover your mouse over each page to see how much time the reader spent on it.

Note!The last page can sometimes have a surprisingly high viewing time. This is because users may leave the flipbook open on the last page and return to close it several hours later. While this can happen on any page, it’s particularly common on the last one. To prevent this from skewing the average viewing time, we stop recording session stats on a page after 5 minutes.  

If you set the grouping to visitors, then this data changes as follows:

• The Time spent Avg. in the header will show how much time your average visitor spent looking at your book.
• The graph itself will show the average time per visitor spent viewing the specific page.

Links clicked

Above the table, you can see the total number of times your readers clicked on links in your flipbook. The table itself shows the details: which link on what page was clicked, and how many total clicks it got. You can sort the table by Page or by Total clicks by clicking on the header.

In our example, there were 18 external links clicked during the period from September 28th - December 28th. Important to note:

• we only count links to other sites, not internal links to other pages in your flipbook.
• If a visitor clicks the same link more than once during a single visit, we only count it as 1 click.

Note! Only links that were actually clicked on show up in this report, If you have other links in your flipbook that do not appear in the table, it means that nobody clicked on them.