A Lead capture form is a form that asks a viewer to submit their email address before they can see your flipbook. It allows you to collect leads right within your publication. By adding a Lead capture form, you can track who accesses your content and how they interact with it.
This feature is available to all users with FlippingBook Online Optimal, Advanced, and Team plans.
- How can I add a Lead capture form to my publication?
- Options when using the Lead capture form
- What else can I change about the fields? Their size, order maybe?
- Some of the fields can be set as mandatory. But wouldn't it be easier to just disable the ability to skip the form?
- Where can I find my leads?
- How can I make sure a viewer will see the Lead capture form in their preferred language?
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How can I add a Lead capture form to a publication?
To enable the Lead capture form feature, open your FlippingBook Online account and follow these steps:
- Find the publication to which you want to add a Lead capture form in the My publications list.
- Hover over the publication and click on it.
- Select Customize option from the menu on the right:
- Click Lead capture form, then click Enable.
- Click Save at the top.
Next time someone opens this publication, they will see this:
Options when using the Lead capture form
Here are the options available for you in the settings panel:
- Add the Lead capture form to a specific page in your document – for example, to give your reader a little preview of the content before asking them to submit their email address.
- Collect additional information about your readers. By default, a Lead capture form only asks people to enter their email address, but it's also possible to gather the viewers' first and last name, phone number, what company they represent, and what country/region they are from.
- Decide what information is crucial for you to collect and mark the corresponding fields as mandatory.
- Allow your viewers to skip the Lead capture form even if you have enabled it.
- Change what your readers will see in the form's Title by editing the text in the corresponding settings field.
What else can I change about the fields? Their size, order maybe?
You can easily arrange and rearrange the order in which your fields are displayed. See those 6 dots neatly placed on the left side of each field? Just click there and drag your fields to where you want them to be. You'll see the changes applied in real-time without the need to exit the Customize window.
The size, however, is a completely different story and can't be changed or modified in any way. That said, all the fields you add will be exactly identical and perfectly aligned with each other. The only exception is the First and Last name field, which is divided into two separate sections that still match the rest of the list in terms of overall length and height.
Some of the fields can be set as mandatory. But wouldn't it be easier to just disable the ability to skip the form?
It depends a bit on what you're trying to achieve. It's only logical for some people to just close the tab with your flipbook if they see an unskippable form that asks them to submit some of their personal information. Making only some of the fields mandatory won't force your leads to quit reading instantly. At the same time, it will encourage them to leave at least some of the data you find useful at the same time.
You can also consider placing the Lead capture form in the middle or even at the end of your publication to soften its impact on the reader even further. Showing that you care and are willing to provide some value in exchange for the client's personal data is crucial for building a solid long-term relationship with your audience!
Where can I find my leads?
You will be able to see your collected leads in the Stats section of your publication. To find it, open your account, hover over your flipbook in the list, click the three dots on the right and choose the View Stats option:
Just click on it and you will be redirected to the page where all the collected email addresses are stored. Any additional information about the lead will be hidden under the More button, which will expand the list once clicked. Here is what it looks like:
How can I make sure a viewer will see the Lead capture form in their preferred language?
The publication interface supports 17 languages: English, German, French, Italian, Dutch, Spanish, Portuguese, Swedish, Russian, Japanese, Simplified Chinese, Polish, Norwegian, Finnish, Turkish, Hebrew, and Arabic.
The Lead capture form feature detects a viewer's language based on their web browser settings and auto-translates accordingly. So, if your publication is viewed, say, in Japan, the form will appear in Japanese by default. Should you want to see the form in a different language, just change the language settings in your browser.
Note! Your header and field captions aren't affected by the browser settings and will always stay in the same language you originally wrote them in.
Are you interested in exporting your leads to the app of your choice or creating campaigns with the collected leads on the fly? Learn more about our Zapier integration feature (available in Advanced and Team plans).
The Lead capture form is surely a useful tool, but you have to make sure you process information that you gather with the Lead capture form in accordance with the GDPR. Our article "What does the GDPR mean for your FlippingBook Online publications?" will help you learn more about it.