• What is a lead capture form and how does it work?

A lead capture form is a feature that allows you to easily collect the email addresses of those users who are interested in the content of your publication. The main purpose of the form is to get permission to interact with potential customers and to get in contact with them. This way you will learn more about your customers and understand what their needs are.


This feature is available to all users with FlippingBook Online Optimal and FlippingBook Online Advanced.

 How can I add a lead capture form to a publication?

 

To enable the Lead Capture Form, open your FlippingBook Online account and do the following:

  1. Click on FB Online > Publications on the left-hand side of your account.
  2. Find the publication to which you would like to add a lead capture form in the «My publications» list.
  3. Hover over this publication and choose the option «Customize».
  4. Find the «Lead Capture Form» section and click on it.
  5. Choose the option «Enabled».
  6. Click on the «Save» button at the top.

After that, the next time your customers open this publication they will see this window:

 

 

 

Can I collect the first and last names of my readers?

 

By default, a lead capture form will ask people to enter only an email address. However, it is also possible to collect the first and last names of your readers as well. To enable the first name and last name fields, you should do the following:

  1. Go to your publication and choose the option «Customize».
  2. Find the «Lead Capture Form» section and click on it.
  3. Choose the option «Ask for first and last name».

 

Can I allow my readers to skip the lead capture form once it has been switched on?

 

You can allow your viewers to skip the lead capture form of your publication even if you have activated it. To give this option to your readers, please, follow the steps below:

  1. Go to your publication and choose the option «Customize».
  2. Find the «Lead Capture Form» section and click on it.
  3. Choose the option «Allow to skip».

You can also change the text above your lead capture form that your readers see. That should be done under the section «Title»:

 

                                              

 

Where can I find my leads?

 

You will be able to find your leads in the «Stats» section of your publication. To find it, open your account, hover over your publication, and look for the «Stats» option:

 

 

Just click on it and you will be redirected to the page where the email addresses are stored. Here is what a list of readers’ email addresses looks like:

 

 

What does the line chart in the «Stats» section show?

 

Once you have clicked on the «Stats» section of your publication, you will be redirected to a new page with a graph at the top:

 

  

 

The horizontal axis of the chart shows the days for the time period you have chosen. The vertical axis shows the number of times your publication has been viewed.

On the top right side of the graph, you can see the number of views during the indicated period and the total number of views since you created the publication.

We add a view for every session of 30 minutes or less. Multiple visits from the same browser and device within 30 minutes count will be a single view.

 

Can I add a lead capture form to a specific page?

 

Yes, you can add the lead capture form to any page you want. You may need it to attract attention to a specific page of your publication and to improve your chances of getting a customer's email address.


To do this, open your FlippingBook Online account and do the following:

  1. Click on «FB Online > Publications» on the left-hand side of your account.
  2. Find the publication that you would like to add a lead capture form in the «My publications» list.
  3. Hover over this publication and choose the option «Customize».
  4. Go to the «Lead capture form» section and click on it.
  5. Find the option «Set on page» and indicate the page that your lead form should appear.
  6. Click on the «Save» button at the top.

What should I do to let my visitors see the lead capture form in their own language?

 

We have 17 translations of the publication interface: English, German, French, Italian, Dutch, Spanish, Portuguese, Swedish, Russian, Japanese, Simplified Chinese, Polish, Norwegian, Finnish, Turkish, Hebrew, and Arabic.


The language of your lead capture form will be the same as the language of your browser. So, if you want your lead form interface to be in certain language, make sure the language of your browser is in that very language.

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