Introducing HTML5 FlippingBook publications

Product: FlippingBook Online

In this article, we describe what you as FlippingBook publication creator can do to deliver better content to your readers. We will show you an example of HTML5 publication and tell you about:

If you need information on how to work with the publication itself, you can jump directly to the section: Do you have a user guide for the viewers of my publication?


Advantages of HTML5 publications compared to PDF

With FlippingBook Online, you can turn your PDFs into online HTML5 publications. We take great care to ensure that the FlippingBook looks just as good as your PDF. But why FlippingBook is the top choice? First of all, FlippingBook publications look much better than PDFs, with a realistic page-flipping effect, similar to browsing through a real book, accessible on any device: desktop, tablet, or smartphone.

Here is what it looks like:

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You don’t have to install any special software to view your publications. Just open the link in any browser, and you can enjoy the results. This is an ideal way to distribute your content because there is no need to download anything. And if something changes in your PDF, you can simply update the PDF, and everyone will have access to the latest version of your content. There will be no outdated copies lingering around. All your readers will always be up to date.

There are many other reasons to create FlippingBook publications. In the following sections of this article, you will learn what else you can get with HTML5 publications.



You will get an opportunity to tailor your documents to your business style and needs with a customizable design. You can easily adjust your publications to your brand, using your logos and corporate colors. What’s more, you can enrich your content with online videos.



HTML5 publications are great for marketing campaigns and one-to-one communications because you can easily share them with your customers.


Lead generation

You will also be able to collect leads with HTML5 publications! You can set up a lead capture form on any page of your document and get emails and names from viewers who take an interest in your content.

Easy navigation around documents

HTML5 makes your documents very comfortable to read and surf because you will have page previews and a table of contents.  Also, it is possible to use text search and add notes for yourself.



Do you have any idea how many people open your PDF, and which pages are of interest to them? Using the industry-standard Google Analytics for your HTML5 publications, you will get all the information about visitors, views, and events at your fingertips.

In case you don’t want to use Google Analytics, you can use our Stats feature to find out how many views you have within a certain period, how many unique visitors you get, how long your visitors usually spend on any page of your publication.



With HTML5 publications, it easy to protect your content. You can prevent downloading and printing of your PDF. It is also possible to password-protect your publications.


Technology used

FlippingBook publications only use pure HTML5 technology - HTML5, Javascript, and CSS. We don't use outdated Flash technology anymore, though in the distant past we used it. If you have used FlippingBook and created publication before 17th October 2016, then we suggest you convert your old publications to HTML5. You will just need to update your PDF. Your publication stays available online with the same URL during the whole process.

Why we recommend updating your publications to HTML5:
Google Chrome, Mozilla Firefox, and other browsers are gradually stopping to support Flash. From data on our website, we see that more than 80% of our visitors have Flash disabled. It doesn’t mean that it is impossible to open Flash publications, but your clients will have to enable Flash manually, and it can be inconvenient for them. We recommend updating publications to HTML5 to ensure they work flawlessly.


Do you have any kind of user guide for the viewers of my publication?

We take great care to make our publication interface as clear and intuitive as possible. We hope that you feel that you (and most important: your readers!) don't need any instructions on how to use your FlippingBook publications. But if you feel like your customers need some help reading a publication, we have made two versions of a basic interface guide: the brief one and the detailed one. Feel free to use and distribute them among the viewers.

If you have any questions, feel free to contact us. We’ll answer you right away.

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