There are countless strategies to boost your sales, but some methods have stood the test of time. One such strategy? The humble brochure. Because it can work wonders and sell even when you are at home drinking tea. Business and marketing brochures with a professional look can bring you a wealth of benefits and increase your sales effortlessly. Keep reading to find out how!
Just one small fact for you: 82 percent of customers engage with at least five pieces of content from a brand before making a purchase. So always make sure that the quality of your business brochures reflects the quality of your product or service. This way, you’ll capture more leads, build trust, and close more deals.
Source: Articulate
Creating an effective sales brochure that will resonate with your audience and invite them to read it sounds like a challenge, doesn’t it? But don’t worry, we’ve got you covered! Here at FlippingBook, we’re excited about crafting beautiful content and we’re always looking for new trends and ways for optimizing the creative process. In this article, we’ve gathered the tips and tricks we use every day on how to design a business brochure that is easy to track, converts prospects into clients, and increases sales.
Elements of a Brochure That Boosts Sales
What does a perfect brochure format look like? Such a business brochure should be strategically designed to grab attention, inform, and persuade the reader to take action. Here are key elements to include:
1. Compelling headline
Purpose: Capture attention immediately.
Tip: Make it clear, relevant, and eye-catching. Focus on the benefit the reader will gain.
2. Subheadline
Purpose: Provide additional context to support the headline.
Tip: Offer a value proposition or highlight the key benefit.
3. Engaging visuals
Purpose: Visual appeal is crucial to keeping the reader interested.
Tip: Use high-quality images or graphics representing the product/service and resonating with your target audience.
4. Clear call to action (CTA)
Purpose: Prompt the reader to act, whether buying, signing up, or contacting you.
Tip: Make the CTA visible and easy to follow, such as ‘Call Now’, ‘Shop Today’, or ‘Get Started’.
5. Benefits over features
Purpose: Showcase how the product/service solves the customer's problem.
Tip: Focus on the benefits, not just the features. For example, instead of saying ‘high-quality material’, say ‘built to last, saving you money long-term’.
6. Customer testimonials or reviews
Purpose: Build trust and credibility.
Tip: Include genuine customer reviews or success stories to show how your offering has positively impacted others.
8. Contact information
Purpose: Make it easy for potential customers to reach out.
Tip: Include phone numbers, email, social media links, and a website URL.
And now let’s look more closely at the tips to craft and design an enticing company brochure.
5 Tips For Creating an Enticing Business Brochure
#1 Know Your Audience and Remember Your Goals
Each time you create a sales brochure or a sales flyer, keep two essential things in mind: your brand goals and what matters to your target audience.
Focusing on these two factors will always help you create valuable content that is relevant to your readers (solves their problems and offers helpful solutions), that shows who you are, and that establishes trust between you and your audience. This way, your corporate brochures become unique and can attract more customers.
#2 Show Your Uniqueness
The key to any successful brochure is highlighting what makes you stand out from the competition. Your brochure should convey a clear sense of your brand—our values, products, and services, and how they can help your prospects achieve their goals.
Whether you make a business, marketing, or company brochure, always be clear about what makes you exceptional. This will help you with your next steps: creating a front cover, writing copy, and designing your brochure.
#3 Create a Nice and Clear Cover
The first selling point for each professional brochure is its front cover. It sets the tone for your whole brochure so be sure to make it professional-looking, memorable, and attractive. It should correctly represent the values of your business.
You can do it all by writing a headline that states clearly on the cover what your brochure is about and what benefits it offers. You can include the interests and perceived problems of your target audience, and add the solutions you can provide to them. Don’t forget about this principle when making a sales flyer as well.
Many companies mistakenly lead with their company's basic information. You should add it, for sure, to capture your audience's attention and prompt them to read the rest of the brochure. Just don’t make the font as big as your headline.
Check out this example of a digital sales brochure with an eye-catching cover, branding, and interactivity.
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#4 Make It Precise, Sweet, and Easy on the Eye
After creating a cover for your online sales brochure, your next step is to tell your story, talk about your clients’ needs, and create the right mood for your brochure—not at all salesy, but light and informative. It will help you rise above the competition and become a nice example of an authentic and friendly brand. Here are the tips to follow when when creating a business brochure:
- Be precise—your online marketing brochure needs to introduce your company in a quick, concise, and clear way, and then focus on the benefits of your products and services. Describe what pain points and challenges you can help with so your readers can easily grasp what you’re communicating to them.
- Don’t forget about the headlines, subheadings, and short paragraphs of text. Create a lot of space, let your texts and illustrations breathe in your brochure. Your readers will appreciate that you think about them and will be happy to read the brochure till the end.
Look how bright and informative this digital brochure looks:
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#5 Close the Sale
Your document wouldn’t be a real sales and advertising brochure if it didn’t have a call to action. CTA can help your audience contact you right away. It can be a link to your website, a contact form, or an offer of a free product sample or service. This will entice readers and give them an incentive to act. Because sometimes people need that extra motivation to contact you.
Why Digital Marketing Brochures Are Powerful
Now you know how to make sales brochures that showcase your advantages and can be really useful for your readers. The next step on the way to the great company brochures is to try new formats: move to digital and create interactive online documents. FlippingBook can be a great business brochure creator that can help you with this task. Check out our video on why FlippingBook's brochures stand out and then read why digital brochures are perfect for increasing your sales.
They are easy to share, track, and analyze
You can simply share the link to your business brochure or proposal via email and forget about heavy attachments that are hard to track. What’s more, you can send a trackable individual link to each client and control and track their engagement with the document. Check out what you can track:
- Measure lead engagement: learn when and how many times your lead opens the brochure. Each time you’ll get a document open notification via email and will be able to follow up at the right moment.
- Learn how much time they spend on each page.
- See what links inside the brochure they clicked.
- Track if they haven’t opened the link by a set date and remind them to read your brochure.
Trackable individual links and document analytics will help you to establish a personal connection with your clients, know when to follow up, and offer them what they really need.
What's more, you can try the FlippingBook app that helps your sales team keep trackable sales collateral in their pockets. You can share any document through the app and track how and when leads interact with your collateral for effective, timely follow-ups. Watch the video to learn more!
The app is available for registered FlippingBook clients and trial users. You can download it from the App Store or Google Play.
They are interactive and can engage readers right away
Online sales brochures allow you to showcase your products and services at their best:
- Brand your brochures with your logo, background images, and colors to create a consistent image of your sales materials. Set up templates with all the necessary settings to save time when creating the brochures.
- Include beautiful pop-up image galleries to illustrate what you’re talking about. Remember, people love visuals more that texts.
- Add videos—they are ideal for brochures because they can communicate your message in a fast and engaging way.
- Add forms and quizzes across the pages of your brochures to keep your readers more engaged, get valuable insights, and connect with your audience on a deeper level.
- Add links to your online store to make a buyer’s journey fast and easy.
Make Business Brochures Work for Your Business
Sales collateral, such as all kinds of online marketing brochures, business brochures, pitch decks, proposals, sales pamphlets, and leaflets, can play a vital role in presenting you to the world. They give your prospective clients a great way to see a concise overview of what your mission is and what you have to offer to your audience.
The best pieces capture the attention of your prospects, explain in just a few minutes why you can help them achieve their goals, and begin the process of building trust. So keep your audience’s interests at heart when creating each of your online brochures, and, thus, you’ll get more long-term clients and increase sales.
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