How to Choose a Perfect Brochure Type for Your Business

Brochure Types

Bifold and trifold brochures, booklets, pamphlets, and flyers. The variety of brochure formats is impressive. What’s more, with the advent of the digital age, brochures also come in all kinds of digital forms. So what do you do when you want to start creating your own brochures and not get lost in the vast ocean of opportunities? 

First, you can read our article where we define which types of brochures will meet different business objectives in the best way possible. It can be the key to ensuring you choose the ideal format to achieve your goals. In our blog post, we talk about multipage digital brochures and booklets that can be created with online brochure makers. And such formats as bifold and trifold brochures, pamphlets, and flyers that work best as printed content. So keep on reading to find your perfect brochure type.


Multipage Brochure

Best for: Online format. Product, marketing, sales, or travel brochures, city guides, or real estate brochures

A multipage brochure has absolutely the same format as a bifold brochure, the only difference is that you can add as many pages as you want. This is an ideal type of brochure to turn into an interactive digital document. 

Creating interactive online brochures with a smooth page flip effect will bring you numerous fresh opportunities for presenting content, and will power up your marketing and sales game. Plus, a digital brochure has the following benefits:

  • Allows you to raise your brand awareness by branding your brochure with company colors, adding a logo, favicon, and custom background.
  • Lets you stand out from the crowd when you insert interactive engaging features, such as videos, GIFs, pop-up images, and outbound links.
  • Helps you share your content easily via a direct link. Plus, you can embed a multipage brochure into your website, share on social media or via a QR code.

For instance, here’s how your online brochure, made with such an online brochure creator as FlippingBook, can look. 

Cameron Homes Brochure

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Best for: Printed and online format. Product promotions, presentations, reference materials, manuals

A booklet most often serves as promotional, marketing, or sales material, and has a page count of usually up to 36 pages. It looks elegant and eye-catching both in the printed and in the online format.

Virgin Madia Booklet

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If you go for interactive booklets, you get a great distribution opportunity because an online booklet is available as a direct link and is very easy to send via email, embed into a website, or share on social media. It’s an excellent way to empower your brand’s promotional strategy on the web. 


Bifold Brochure 

Source: Dribble

Best for: Printed format. Image-heavy documents, guides, product comparisons, and invitations

A bifold (it can also be called halffold) brochure is a sheet folded directly in half. Folded in just one place, bifold consists of two internal panels and a front and back cover, and is considered one of the simplest brochures to create. 

Even with such a limited number of pages, there is still enough room for placing several colorful images and texts. Make sure that the data is presented in a concise way and is well structured. This way, your bifold brochure will be the best at driving viewers' attention.


Trifold Brochure

Source: Dribble

Best for: Printed format. Product launches, guides, introductory brochures, and event advertisements  

A trifold brochure divides a single sheet of paper into three so that the right panel folds underneath the left panel. Creating a trifold brochure provides a perfect balance between design and content and offers more room for your creativity. 

For example, if you wonder how to make a trifold brochure look its best, you can use each side to describe a separate function of the software you’re about to release or a business you’re going to launch. Opened up, a trifold business or travel brochure will display information in a step-by-step process thus giving your design a sense of timing and order.



Source: Dribble

Best for: Printed format. Fashion, business, or educational pamphlets

A pamphlet usually consists of a single sheet of paper with information printed on one or both sides. It can also be composed of several unbound sheets. When a pamphlet is a single sheet, it is often folded into sections to create a bifold or a trifold pamphlet.

Pamphlets are the best for advertising or providing information on a single subject. For example, about upcoming events, educational programs, or new business features and services. Plus, they often give your readers information on where they can learn more about your company.



Source: Dribble

Best for: Printed format. Event advertisements, business promotions, or recruiting flyers

A flyer is a small sheet of paper containing printed text that advertises an event, product, or service. Flyers are considered very effective for advertising because they are easy to design, cheap to produce, and can be distributed in a large number of ways. Flyer templates can help you create eye-catching and informative flyers quickly and easily. They can be sent through the mail, handed out or posted in public places, and can be used by anyone from individuals and small businesses to big corporations to advertise, promote, offer promocodes, or recruit.



As you see, each type of brochure we’ve mentioned serves a very particular purpose. So you have to decide what kind of marketing or sales material you want to create and then choose a printed or online format, if applicable.

Don’t be afraid to experiment with formats: converting your print brochure to an online document (or vice‑versa) can be quite easy with a wide variety of tools out there. For instance, an online brochure creator like FlippingBook. Check out a free 14-day trial and create your first brochure today.

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