Note: you will still have to add your Google Analytics ID to your publications!
You probably already know that you can set up Google Analytics for your publications. This will help you gather user behaviour data and analyze trends, but you will need to spend some time getting to know this tool. For those who find it a bit too complex — we have created a simple GA dashboard that you can install, open and quickly understand. It shows basic information about your publications.
Installing the dashboard
- Install the dashboard by direct link
- Choose Select a View > All website data
- Hit the button Create
If link doesn't work, you can always install it this way:
- Open https://analytics.google.com and log in
- Click on Dashboards and then New Dashboard
- Hit the button Import from Gallery
- In search type ‘flippingbook’ and press Enter
- Click on the import button below FlippingBook Dashboard
- Click on Create
You will now be taken to the dashboard view where you can see the data that was gathered about your publications. Please note that we have developed this dashboard to give users, who are not familiar with Google Analytics, a convenient way to see some useful information. We will not be able to help with fine-tuning the dashboard to your own tastes or developing other reports.
If you want to open your dashboard later, please go to https://analytics.google.com and log in
Click on Dashboards > Private > Standard Dashboard
Please note that the dashboard is opened by default with data from the last 30 days. You can change this by clicking on the date interval in the top right corner. Be mindful that the current day is NOT included by default. The default end of the interval is yesterday’s date. If you want to include today’s traffic, then you have to set the end of the interval to today’s date. Traffic is generally added to the report in a few minutes, but it may take longer to appear.
A brief description of the information you will see in each section of your Dashboard.
How many unique users visited me this month?
Here you see a bar chart of the total number of users that visited one or more publications per month. The number of bars depends on the period that you selected to report about. There is room for 6 months, so please don’t select a bigger timeframe than 6 months. Google Analytics will drop the most recent months in that case.
How many users viewed which publication per month?
This shows a bar chart with the most popular publications per month. It works best if you use up to 3 publications, because if you have more than 3 publications, the rest will be shown as 'Other'. Again, there is room for 6 months only.
What is the ratio between new and returning visitors?
Here you see a pie chart indicating how many users visited your publication(s) for the first time in the indicated reporting period (new visitors), and how many of them have already visited you before (returning visitors)
Where do my visitors come from?
The world map shows visually where your visitors come from, if this information is available. The darker a country is, the more visitors come from it.
How often were my publications opened?
This shows the number of users that visited a particular publication in the indicated reporting period. It also shows the number of (unique) pages that they visited. This means that if a user visits the front page 11 times, it only counts as 1 unique pageview, not 11.
Which pages were the most popular?
Here you see the most popular individual pages. Contrary to the previous table, here we DO count multiple visits as multiple pagesviews so you see which pages are really the most popular, though we also add the number of unique views. The page number is found after the hashtag (#) sign
On which pages did my visitors spend the most time?
This shows the average time visitors spent on your pages before they moved to the next page, sorted by the page that your visitors spent the most time on. Please note that you will need a decent number of visitors to have meaningful data here. If you have a low number of visits, then a user that opens a page, goes to a meeting, and goes to the next page when he returns 2 hours later will have a massive affect on the average time.
From which pages do my visitors leave?
This shows from which page your visitors leave your publications most often and go to another site. The table is sorted by absolute numbers, but the third column shows which percentage of your visitors leave your publication once they reach the page mentioned here.
What kind of device category was used to view my pages?
Shows the ratio between visitors opening your publications (in general, not a specific one) on desktops, mobiles, and tablets. If a specific category is larger than you expected, then it may be worth checking how your publications look on these kinds of devices.
How did my visitors find me?
This pie-chart shows how your visitors reached your site. The main categories are:
- Referral. your visitor clicked on a link that leads to your publication
- Organic search: your visitor found your site in a search engine and clicked on the link
- Direct: the visitor type the URL manually (or selected it from his bookmarks/favorites
- Social: your visitor followed a link from social media
Which mobile operating system did my visitors use?
Here you see a breakdown in operating systems used on mobile devices. The device model is not specified on our dashboard, but it can be found in Google Analytics Audience reports.
From which links did my visitors come to me?
In the report How did my visitors find me we had a category called referral. This means that users used a link from another location to reach your publication. In this report you see which links were the most popular.
If you want your results to be as precise as possible, learn how to exclude fake traffic from your GA account.