• What can I track using Google Analytics?

Google Analytics is designed for gathering important information from publications which will reflect your target audience’s activity on pages of a flippingbook. Thanks to Google Analytics it’s possible to see, for example, what pages were visited and zoomed and how often, what products people ordered from your catalog, what embedded media was looked through, and many other events.

The statistics will start collecting as soon as you’ve uploaded a publication to a website or to FlippingBook Cloud. The statistics reports will normally be available within 24 hours, but sometimes it takes up to three days. Some types of data can be viewed in real-time mode.

Data about FlippingBook publications may be found in the following sections:

1. Real-Time
2. Acquisition > Social
3. Behavior > Site Content
4. Behavior > Events:
Pages
Zoom
Fullscreen
Search
Thumbnails
TOC
Download
Print

Link
Slideshow
Bookmarks
Share
Image
Product
Video
Text Selection
Sound
Error
Loading
5. Conversions > Ecommerce

Let’s have a look at the interface of a Google Analytics account:

 

1. Real-Time

In the «Locations» section, you can monitor the number of active users per country and city.

In the «Traffic Sources» section, you can monitor the traffic channels (search, paid search, link follows, or direct transitions to the website) and resources (Google, Facebook, etc.).

In the «Content» section, you can see which pages have been viewed by visitors in the last 30 minutes. A page name is shown in the following format:

{directory with your publication}#page number:

In the «Events» section, you can track the events that occurred with active users or within the last 30 minutes.

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2. Acquisition > Social

Anytime a reader shares your publication using the Share menu, Google Analytics tracks that too. Their information cannot be monitored in the standard reports; however, you can generate a report of such events yourself.

To do this, you just need to use the following URL to get the default dashboard configuration for this report: https://www.google.com/analytics/web/template?uid=6mQs6Q2vTjS5Icbag1Z6yw

Please choose the view, then give it a name and click «Create».

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3. Behavior > Site Content

This tab can be useful if you want to monitor the pages readers are interested in and the pages on which the readers land and from which they leave the website. You can also see how long they viewed individual pages. (Please note: only the viewing times for odd-numbered pages are recorded when a visitor reads a spread.)

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 4. Behavior > Events

This tab contains the largest volume of information. A publication generates an event in response to an action made by a reader. Events fall into categories that in turn are divided into actions that have their own labels. The label is a tool tip of an action (not all actions have label).

Almost all categories are called according to subsidiary window names (table of contents, bookmarks, print, etc.) that may be opened and closed.

To see all the events, please press «view full report» in the bottom right corner:

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Pages

These events occur while a reader is viewing the publication. The actions are «OpenInSpread» and «OpenInSlide» The event label is a page number:

Pages > OpenInSlide > page — stands for the pages that were flipped through in zoomed-in mode.

Pages > OpenInSpread > page — shows the number of pages that were opened in landscape spread (Flash version of the publication only).

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Zoom

These are the events that happen when a user zooms in or out on the page of a publication.

Zoom > Zoom In > page number — shows what pages were zoomed in;

Zoom > Zoom Out > page number — shows what pages were zoomed out;

Zoom > Zoom Block > page number — zooms in the logical area of a page, for example, when a user wants to read a certain page from an article consisting of three columns and needs to zoom in only one of them; the logical area is zoomed in by double tap (this action is relevant for the mobile version only).

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Full screen

This shows the actions «On» (with an «Interactive» or «NonInteractive» label) and «Off» (the initiator is given in the label «Menu» or «Esc»).

Fullscreen > On > Interactive  displays how many times a publication was viewed in fullscreen mode by using keyboard to navigate it;

Fullscreen > On > NonInteractive  displays how many times a publication was viewed in fullscreen mode without using the keyboard, which doesn’t allow navigating the publication.

Fullscreen > Off > Esc — is shown when the full screen mode is closed with the help of «Escape» button on the keyboard;

Fullscreen > Off > Menu — means that the full screen mode was closed by using the button on the bottom menu of a publication.

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Search

The action «SearchText» is recorded with a label containing the search request.

Search > Search — shows a number of times when user has searched in a publication.

Search > Search > — searched phrase shows what word or phrases a user was looking for.

Search > Open shows — how many times a search field was opened in the publication.

Search > Close — shows how many times a search field was closed.

 

Thumbnail

Thumbnails > Open — shows the number of times the thumbnails window was opened.

Thumbnails > Close — shows the number of times the thumbnails window was closed.

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TOC

TOC > Open — shows the number of times the TOC window was opened.

TOC > Close — shows the number of times the TOC window was opened.

Download

For the «Download» action, the label contains the downloaded file URL.

Download > Open — shows the number of times the download window was opened.

Download > Close — shows the number of times the download window was closed.

Download > Download > link — shows the path to the downloaded file.

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Print

The «Print» action is described by the labels, «All», «Current», «Range», or «Bookmarks», which the reader uses to choose pages to print.

Print > Print — displays the number of times when a publication was printed.

Print > Open — shows the number of times the print window was opened.

Print > Close — shows the number of times the print window was closed.

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Link

The action «External» is shown when a reader follows a link to a page external to the publication. The label contains the URL of the external link. The action «Internal» occurs when the reader follows a link to a page within the publication. The label has the page number.

Link > Product > URL — shows the number of times a reader followed a URL leading to a website where products from the shopping cart may be found.

Link > External > URL — shows the number of times a user was redirected to a website by following the embedded link.

Link > Internal > page number — displays the number of times a reader was redirected to another publication’s page.

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Slideshow

This event is generated at the start and the end of a slideshow. The actions «Start» and «Stop» are shown, respectively.

Slideshow > Start — shows the number of times the slideshow was switched on.

Slideshow > Stop — shows the number of times the slideshow was switched off.

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Bookmarks

This category contains such actions as «Add» and «Remove». The label indicates the specific bookmark that has been added or removed.

Bookmarks > Add > page number — stands for the page number where a bookmark was added.

Bookmarks > Remove > page number — stands for the page number from where a bookmark was removed.

Bookmarks > Open — shows the number of times the bookmarks window was opened;

Bookmarks > Close — shows the number of times the bookmarks window was closed.

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Share

Share > Open — displays the number of times the share window was opened.

Share > Close — displays the number of times the share window was closed.

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Image

This event generates two types of actions. You can track the actions «Click», when a user clicks on the image area, and «Loaded», when the popup image has been loaded.

Image > Click > url — it’s possible to track the action «Click» when a user clicks on the image area.

Image > Loaded > url — it’s possible to track the action «Loaded» when the popup image has been loaded.

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Product

Product > Open — shows the number of times the pop-up window with a product was opened;

Product > Close — shows the number of times the pop-up window with a product was closed.

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Video (Flash-version)

The category displays the following actions: «Play», «Pause» and «SeekTo». The label contains the video link.

Video > Play > url — displays the number of times the video was played.

Video > Pause > url — displays the number of times the video was paused.

Video > SeekTo > url — displays the number of times the user moved/skipped to a new position in the video.

Video > Open — shows the number of times the video window was opened.

Video > Close — shows the number of times the video window was closed.

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Text Selection

TextSelection > Select > text — shows what phrases were selected in a publication and how many times.

TextSelection > Copy > text — shows what phrases were copied from a publication and how many times.

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Sound

Sound > On — displays the number of times the sound was switched on.

Sound > Off — displays the number of times the sound was switched off.

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Error

Events in this category are recorded if the files of a publication cannot be loaded for some reason (for example, a server error, no file uploaded, and others).

Error > Fatal > message — is shown in case of a crucial problem with a part of publication, e. g., when there is no «style. swf» file or when something went wrong with the publication’s upload.

Error > Non Fatal > message — is shown when an internal page resource, e. g., an embedded image or video, has been removed after a project has been published. This is also relevant to various printing errors.

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Loading

The events in this category are generated at the beginning and at the end of loading a publication. The respective actions, «Start Loading» and «Open», are labelled according to the publication version (Flash, mobile or basic HTML).

Loading > Start > platform — shows the publication version and the number of times it was launched on a device.

Loading > Open > platform — shows the publication version and the number of times it was opened on a device.

«About» window

About > Open — shows the number of times the «About» window of a publication was opened.

About > Close — shows the number of times the «About» window was closed.

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5. Conversions > E-commerce

This category is used to monitor the purchases made within e-commerce publications. To track enhanced ecommerce parameters, kindly enable «Enhanced E-commerce Settings» in the set-up section as shown on the screenshots:


You can see the average purchase cost, the revenue for each position, and each transaction individually.

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