• What can I track using Google Analytics?

Google Analytics is designed for gathering important information from publications which will reflect your target audience’s activity on pages of a flippingbook. Thanks to Google Analytics it’s possible to see, for example, how often certain pages were visited and zoomed, what products people ordered from your catalog, what embedded media was looked through, and many other events.

Data is collected as soon as you upload a publication to a website or to FlippingBook Cloud. The statistics reports are normally available within 24 hours, but sometimes it takes up to three days. Some data can be viewed in real-time mode.

Here is what you can track using Google Analytics:

1. Real-Time

2. Acquisition > Social

3. Behavior > Site Content

4. Behavior > Events:

Link

Pages

Zoom

Video

Share

Image

 

 

 

 

 

Search

Fullscreen

Download

Print

Sound

Let’s have a look at the interface of a Google Analytics account:

 

 

1. Real-Time

Your Google Analytics account contains a series of reports that measure what’s happening on your publication in real time:


In the «Locations» section, you can find out the number of active users per country and city.

In the «Traffic Sources» section, you can monitor the traffic channels (search, paid search, link follows, or direct transitions to the website) and resources (Google, Facebook, etc.).

In the «Content» section, you can see which pages have been viewed by visitors in the last 30 minutes. A page name is shown in the following format:

{directory with your publication}#page number:

In the «Events» section, you can track the events that occurred with active users or within the last 30 minutes.

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2. Acquisition > Social

The Social section gives you more in-depth details about social activity related to your publication. Anytime a reader shares your publication using the Share menu, Google Analytics will track it. This information cannot be monitored in the standard reports; however, you can create a report of such events by yourself.

To do this, you just need to open the following URL to get the default dashboard configuration for this report: https://analytics.google.com/analytics/web/template?uid=xerHO7X5SF2x-XF96R5ZUQ

Please choose the view, then give it a name and click «Create».

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3. Behavior > Site Content

Knowing how readers visit your publication and interact with your content lets you optimize your publication performance. Behavior > Site Content tab is created exactly for that! It can be useful if you want to monitor the pages readers are interested in and the pages from which they leave the publication. To check this information, please, go to All pages and click on Page Title:

 

 

After that choose the publication you’re interested in by clicking on it. You will get the following window where you can see the statistics for every page of your publication in the format {directory with your publication}/page number:

 

 

It is possible to set a time frame for any action. You can do this at the top right corner of the page. Just click on the dates and choose the period you want:

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 4. Behavior > Events

To view all Events statistics for the past week, month, or more in Google Analytics, please, select Behavior > Events > Pages and click on Page Title button:

 

 

After that, please, choose the publication you’re interested and click on it, choose Event category link:

 

 

This tab contains information about events a publication generates in response to actions made by a reader. Almost all categories are named according to the button category (table of contents, download, print, etc.) that has been opened and closed.


Also using your GA account you may need more than one dimension. Dimensions are the information you would see in the rows of a Google Analytics report.  

For example, the dimension Age indicates the user's’ age brackets (25-34, 35-44, 45-54) showing the age of your users from the current session - or the dimension City will add the information about the city of your users.

To  add a secondary dimension to your report, please, follow these steps:

 

 

1.    Below the list of primary dimensions, click Secondary dimension.

2.    Browse the list of dimensions, or enter all or part of the dimension name in the search box.

3.    Choose the dimension name you want.

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Link


The action «External» is shown when a reader follows a link to a page external to the publication. The label contains the URL of the external link. The action «Internal» occurs when the reader follows a link to a page within the publication. The label has the page number.

Link > External > URL — shows the number of times a user was redirected to a website by following the embedded link.

Link > Internal > page number — displays the number of times a reader was redirected to another page within the publication.

 

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Pages

These events occur while a reader is viewing the publication. The actions are «OpenInSpread» and «OpenInSlide» The event label is a page number:

Pages > OpenInSlide > page — stands for the pages that were flipped through in zoomed-in mode.

Pages > OpenInSpread > page — shows the number of pages that were opened in landscape spread (Flash version of the publication only).

 

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Zoom

These are the events that happen when a user zooms in or out on the page of a publication.

Zoom > Zoom In > page number — shows what pages were zoomed in;

Zoom > Zoom Out > page number — shows what pages were zoomed out;

Zoom > Zoom Block > page number — zooms in the logical area of a page, for example, when a user wants to read a certain page from an article consisting of three columns and needs to zoom in only one of them; the logical area is zoomed in by double tap (this action is relevant for the mobile version only).

 

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Video


The category displays the following actions: «Play» and «Pause». The label contains the video link.

Video > Play > url — displays the number of times the video was played.

Video > Pause > url — displays the number of times the video was paused.

Video > Open — shows the number of times the video window was opened.

Video > Close — shows the number of times the video window was closed.

 

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Share


Share > Open — displays the number of times the share window was opened.

Share > Close — displays the number of times the share window was closed.

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Image


This event generates two types of actions. You can track the actions «Click», when a user clicks on the image area, and «Loaded», when the popup image has been loaded.

Image > Click > url — it’s possible to track the action «Click» when a user clicks on the image area.

Image > Loaded > url — it’s possible to track the action «Loaded» when the popup image has been loaded.

 

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Search


The action «SearchText» is recorded with a label containing the search request.

Search > Search — shows a number of times a user has searched in a publication.

Search > Search > — searched phrase shows what word or phrases a user was looking for.

Search > Open — shows how many times a search field was opened in the publication.

Search > Close — shows how many times a search field was closed.

 

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Full screen


Fullscreen > On >  — displays how many times a publication was viewed in fullscreen mode.

Fullscreen > Off > — shows how many times the full screen mode was closed.

 

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Download

 

For the «Download» action, the label contains the downloaded file URL.

Download > Open — shows the number of times the download window was opened.

Download > Close — shows the number of times the download window was closed.

Download > Download > link — shows the path to the downloaded file.

 

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Print

The «Print» action is described by the labels, «All», «Current», «Range», or «Bookmarks», which the reader uses to choose pages to print.

Print > Print — displays the number of times a publication was printed.

Print > Open — shows the number of times the print window was opened.

Print > Close — shows the number of times the print window was closed.

 

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Sound


Sound > On — displays the number of times the sound was switched on.

Sound > Off — displays the number of times the sound was switched off.

 

 

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