• What can I track using Google Analytics?

If you are setting up a Google Analytics account for the first time, please check this article for detailed instructions.

The collection of statistics will start as soon as you upload a publication to a website or FlippingBook Cloud. The statistics reports will normally be available within 24 hours, but it sometimes takes up to 3 days. Some types of data can be viewed in real-time mode.

Here’s what you will be able to track:

  1. Real-time statistics
  2. Audience
  3. Behavior
  4. Website loading speed
  5. Site Content
  6. Events
  1. Ecommerce
  2. Traffic Sources
  3. Social networks

Real-time statistics 

Here are some of the statistics that can be seen in real-time mode:

In the “Locations” section, you can monitor the number of active users per country and city. 

In the “Traffic Sources” section, you can monitor the traffic channels (search, paid search, link follows or direct transitions to the website) and resources (Google, Facebook.com, etc.).

In the “Content” section, you can see which pages have been viewed by visitors in the last 30 minutes. A page name is shown in the following format: 

{path to your publication}#page number.

In the “Events” section, you can track the events that occurred within the last 30 minutes.

You can learn more about events, their categories, actions and labels below. 


You can get the following stats about the audience:

In the “Demographics” tab, you can monitor your audience’s age and gender.

In the “Interests” tab, you can track the behavior of visitors according to their interests.

Visitors’ locations and languages are shown in the “Geo” tab. 

The “Behavior” tab indicates the number of new visitors, those who returned, and the duration and frequency of the sessions. 

In the “Technology” tab, you can identify which browsers and operating systems were used by visitors to view your publication. It also shows the screen resolutions and Adobe Flash Player versions used. 

Information about the mobile devices used by visitors to read your publication is shown in the “Mobile” tab. 

To activate the tabs Demographics (1) and Interests (2), navigate to either of them and click the “Enable” button: 

Then choose the “Skip validation” button: 

Done! You will get statistics within 24 hours:

Note that the statistics in these two tabs will be collected only from users who have an account with Google and added the information to their profile. 


This section will allow you to see how publications were read and the actions performed by the viewers during reading.

Website loading speed

General information can be found in the “Site Speed” subsection. The statistics in this category depend on the views of the publication version (Flash, mobile or basic HTML). 

Site Content

This tab can be useful if you want to monitor the pages readers are interested in, the pages on which the readers land and from which they leave the website, and for how long they view individual pages (please note: only the viewing times for odd-numbered pages are recorded when a visitor reads a spread).


This tab contains the largest volume of information. A publication generates an event in response to almost every action made by a reader. Events fall into the following categories:


The events in this category are generated at the beginning and at the end of loading a publication. The respective actions, “Start Loading” and “Open”, are labelled according to the publication version (Flash, mobile or basic HTML).


These events occur while a reader is viewing the publication. The actions are “OpenInSpread” and “OpenInSlide.” The label indicates the event initiator:

  • Start Book –  when a book opens, if the page number was specified in the URL 
  • Navigation Panel – when the navigation bar button is clicked
  • Book – when a visitor clicks on a book or pulls on a corner 
  • Navigation Stripe – when the navigation panel is clicked on
  • Slideshow – when pages are flipped in slideshow mode 
  • Bookmarks – if a page is flipped in response to a click on a thumbnail in the table of contents 
  • Table of Contents - if the paged is opened from the Table of Contents
  • Thumbnails – if a page is flipped in response to a click on a thumbnail in the Thumbnails tab
  • Search – if a page is flipped from the search window
  • Paginator – if a page is flipped in response to a page number being chosen in the paginator
  • Last Memorized Page – if a page is flipped when the book is reopened (with the “Restore Session” option enabled)
  • Keyboard - if the page is flipped using the arrow keys on the keyboard


These are the events associated with the transition into and out of slideshow mode. The label indicates the event initiator:

  • Start Book – when the book is opened by following a URL when zoom mode is specified 
  • Menu – when the corresponding menu item is clicked 
  • Book – when the book is double-clicked

Open and Close

Events associated with these actions are generated when subsidiary windows (table of contents, bookmarks, print, etc.) are opened or closed.


This category contains such actions as “Add” and “Remove,” and the label indicates the specific bookmark that has been added or removed.  

The action “SearchText” is recorded with a label containing the search request.

Text Selection

The actions are “Select” and “Copy”, and the label contains the selected or copied text.


The “Print” action is described by the labels,  “All”, “Current”, “Range” or “Bookmarks,” which the reader used to choose pages to print.


For the “Download” action, the label contains the downloaded file URL.

Full screen

This shows the actions “On” (with the “Interactive” or “NonInteractive” label) and “Off” (the initiator is given in the label “Menu” or “Esc”).


This event is generated at the start and the end of a slideshow. The actions “Start” and “Stop” are shown, respectively. 


Here you will find actions for “On” and “Off” events.

The action “External” is shown when a reader follows a link to a page external to the publication. The label contains the URL of the external link. The action “Internal” occurs when the reader follows a link to a page within the publication. The label has the number of the page.


The category displays the following actions: “Play,” “Pause,” “Stop” and “SeekTo.” The label contains the video URL.

This event generates two types of actions. You can track the action "Click" when a user clicks on the image area and "Loaded" - when the popup image has been loaded.


Events in this category are recorded if the files of a publication cannot be loaded for some reason (a server error, no file uploaded and others).


This category is used to monitor the purchases made in ecommerce publications. To track enhanced ecommerce parameters, enable “Enhanced Ecommerce Settings” in the set-up section as shown in the screenshot:

On enabling them, the statistics will become available within 24 hours.

You can see the average purchase cost, the revenue for each position and each transaction individually. 

Traffic Sources

This section is useful for tracking the sources visitors to your publication come from: links, search (paid or organic), social networks or AdWords.

Social networks

Any time a reader shares your publication using the Share menu, Universal Analytics tracks that too. Their information cannot be monitored in the standard reports; however, you can generate a report of such events for yourself.

To do this, you just need to create a new dashboard in the “Dashboards” section. Create a new table widget and choose to show “Social activities,” “Social activities and the sources” and “Individual social activity.”

Otherwise you can use this URL to get the default dashboard configuration for this report:



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