• What can I track using Google Analytics?

Google Analytics (for short GA) is designed to gathering information about publications, so you can get insight into your audience’s usage of your flipbooks. Thanks to Google Analytics it’s possible to see, for example, how often certain pages were visited, what device was used, which links your users clicked on, and much more.

This is supported with FlippingBook Online Optimal and Advanced plans.

Data is collected as soon as you upload a GA-enabled publication to your website or to FlippingBook Cloud. The statistics are normally available within an hour, but sometimes it takes up to 24 hours for user activity to show up in your reports.

We have developed a dashboard with the most common statistics, but if you want to delve into the details, then this article will get you started. We have divided it in two sections:

General Google Analytics Data:

This explains how to use GA in general and is not specific for publications. Experienced GA-users will for the most part be familiar with the information in this section, but if your new to GA then it will be very helpful. We will explain

  1. How often were specific pages visited?
  2. How often were your publications visited?
  3. Understanding GA-metrics
  4. How to set the reporting interval?
  5. How did your visitors get to your publications?
  6. How to see detailed information about your audience?

FlippingBook Specific events:

here we explain which data FlippingBook adds in addition to the standard GA-data and how to use it.

  1. How often were videos watched?
  2. How often were links in publications clicked?
  3. Which search terms were used?
  4. How often were publications shared on Social networks?
  5. How often were my publications printed?
  6. Other events

 

 

Google Analytics in general

How often were specific pages visited?

Every page in your FlippingBook has its own link. For example, suppose that we have our publication uploaded as https://flippingbook.cld.bz/Demonstration. The link to the first page will be https://flippingbook.cld.bz/Demonstration/1, the second one https://flippingbook.cld.bz/Demonstration/2 and so on.

You can see how often each individual page of your publication is viewed in GA, by going to Behavior > Site Content > All Pages.

Note that the link in GA uses a hashtag instead of a slash!

The column ‘Pageviews’ shows how often a specific page is viewed. In this case, pages 1 is viewed 16 times, pages 4 and 5 are viewed 10 times, and pages 2 and 3 are viewed 7 times.

The column ‘Unique Pageviews’ shows how often a specific page is viewed but it doesn’t include repeated views from a user after the first one.

So in the example screenshot above, page 1 was viewed 16 times, by 13 different users. Pages 2 - 5 were viewed by 6 different users.

 

How often were your publications visited?

If you want to know how often a publication was visited, irrespective of the exact pages, then that is possible too. All pages in your flipbook share the same ‘page title’. In GA, we can consolidate pages with the same title by changing the primary reporting dimension to ‘Page title’. Go to Behavior > Site Content > All Pages and click on Page Title.

The ‘Entrances’ column will then show how many users opened at least one page in your flipbook.

 

Understanding other GA-metrics

Which data GA shows in the reports can vary, but the most often showed metrics are 

  • Average page on time: this shows how much time the average user spent on this page. Be very careful when the number of pageviews is low. If you have 3 pageviews, and one of your visitors went to lunch when this page was open, then the value will skyrocket!
  • Bounce rate: this denotes which percentage if visitors that opened your publication on this page immediately left again.
  • %Exit: this denotes how many people left your site after visiting this page (but as opposed to ‘bounce’ they may have visited other pages before).
  • Page Value: not applicable to flipbooks.

 

 

Specifying the reporting interval

It is possible to set a time frame to a specific period. You can do this at the top right corner of the page. Just click on the dates and choose the period you want.

 

Note that by default, the reporting period is set to end yesterday, so will not include today’s clicks if you don’t change it (good to know if you are testing or have just launched a new publication).

 

How did your visitors get to your publications?

One of the most interesting facts to learn about your publications is how people actually got there. Did they use a search engine? Social media? A sponsored link? You can view this information as follows.

Go to Acquisition and click on Overview. You will see a pie chart which display what channels your visitors used to get to your publication.

  1. Direct : URL was typed directly in the browser
  2. Organic Search : used a search engine
  3. Referral: clicked on a link from another page
  4. Email: clicks from email and newsletters
  5. Paid Search : sponsored results in search engines
  6. Other Advertising : channels that are marked as custom campaigns by the third party that initiated the campaign
  7. Social: referrals from facebook, twitter, etc.
  8. Display : paid banners on other websites

For more detailed information, you can click on e.g. ‘Referral’ to see from which links people were referred to your publication.

In the example, this 1 user that visited our publication from a link on another page used a link on helpdesk.flippingbook.com.

 

How to see detailed information about your audience?

Google tracks a lot of information about your audience. In the Audience > Overview you can directly see the ratio between new and returning visitors:

 

If you go to the Audience > Geo you will see a clickable map, highlighting where your visitors come from, with the more solid colors indicating higher volume.

  

Information about which browsers and operating systems your users use is available under Audience > Technology > Browsers and OS.

By default this shows the browser, but as you can see in the screenshot, you can change the primary dimension to ‘Operating system’ and even ‘Screen resolution’ and ‘Screen colours’.

 

FlippingBook Specific events

Apart from the data that Google gathers itself, there are also events that are unique to your publications: links being opened (especially useful for if you have advertisers who want to know how often their link was clicked), videos being watched and much more. Every event has three different attributes:

  1. Event category: describes what kind of event was generated. For example 'Video'
  2. Event action: describes exactly what the user did. For video events, this could be example 'Play', 'Pause' or 'Skip'
  3. Event label: describes on which object the action was performed. For videos, this would be the link to your YouTube or Vimeo video.

  

How often were videos watched?

If you have videos embedded in your publications, then you can see how often they were opened. Be careful though, to look at the right statistic! 

 

  1. Go to Behaviour > Events > Overview
  2. Click on Video. You now see the total number of video events, which is not very meaningful in itself. It includes Play AND Pause events for all your videos.
  3. Change the Primary dimension to Event Action. This will show the number of plays and pause events separately, but it still is the total number for all of your videos combined. 
  4. Click on Play to see the total number of times that your videos were played in detail.

 

How often were links in my publications clicked?

There are two type of links, internal (to other pages in your publication) and external (normal URLs). To see information about the number of times an external link was opened

  1. Go to Behaviour > Events > Overview
  2. Click on Link
  3. Change the Primary dimension to Event Action
  4. Click on 'External' for links to other sites

In the table, you will see the links in your publication that were clicked, and the number of times that happened. In our example, we see that the link was clicked 2 times.

 

It is possible that you track multiple flipbooks with your GA account, and that the same link is present in more than one publication. In that case, you may want to drill down to see specifically how often this link was opened from which publication. To do that, you can change the ‘secondary dimension’ to ‘Page title’

 

This adds the ‘Page title’ as a secondary dimension, and you can now see how often the link was clicked per publication.

In the example, the link was clicked once from the flipbook ‘Demonstration’, and once from ‘Quick Start Guide'.

 

Which search terms were used in my publications?

Your clients can search for words or article numbers in your publications. All search values are logged as events in GA, so you can see exactly what your visitors looked for in your publications:

  1. Go to Behaviour > Events > Overview
  2. In the list under ‘Event Category’ click on Search
  3. Change the Primary Dimension to ‘Event action’
  4. Click on ‘Search’

If you use the same GA for more than one publication, then change the Secondary Dimension to ‘Page Title’ (it makes very little sense to view the data for several publications combined)!

 

Under ‘Event label’ you will see the search terms used by your users and under ‘Total Events’ the number of times this exact term was used. Note that ‘import PDF’ and ‘PDF import’ count as different terms. Since the number of different events will probably be large, you may want to export the results to Excel or Google sheets for further analysis.The screenshot below shows where the option is located.

 

 

 

How often were publications shared on Social networks?

You can track how often your publications were shared on Social Media. Unlike other events, this is not found under Events, but under Acquisition > Social > Plug-ins

Set the Primary dimension to Social Network to see on which social media your publication was shared.

If you have multiple publications, then change the secondary dimension to ‘page title’ to see which publication was shared on which network and how often.

 

 

How often were my publications printed?

Your readers have the option to print the current page(s) or a selection of pages. In Google analytics you can see how many times users used the print option, and how often each page was printed individually:

  1.  Go to Behaviour > Events > Overview
  2. In the list under ‘Event Category’ click on Search
  3. Change the Primary Dimension to ‘Event action’

You will see 3 different entries per publication: ‘Open’ and ‘Close’ will be approximately the same. They denote the number of times that users opened and closed the print dialog box. ‘Print’ shows the total number of pages printed. If you use the same GA for more than one publication , then change the Secondary Dimension to ‘Page Title’ (it makes very little sense to view the data for several publications combined)!

4. Click on ‘Print’ (under ‘Event action’) to see how often each page was printed individually.

If you use the same GA for more than one publication, then you will again have to change the Secondary Dimension to ‘Page Title’ to see the number of prints per publication!

 

  

Other events

Several other events are tracked in a similar way as described above, but these events are less relevant to most users. Please remember to set the secondary dimension to Page Title if you use GA to track several publications!

 

How often was a page viewed in ‘Spread’ mode or as single page (zoomed mode)?

This is tracked under Events > Overview > Pages. Then click on  EventAction. Where you will see ‘OpenInSpread’ events (for dual page view) and ‘OpenInSlide’ (Single page view, for example when zoomed or viewed on a mobile device). To see the details per page, click on 'OpenInSpread' or 'OpenInSlide'

 

On which pages did users zoom in and zoom out again?

Under Events > Overview you will find Zoom category. It shows two event actions, Zoom In > and Zoom Out and data how often they were used. If you click on these actions, you will see the page number, showing on which pages exactly your users zoomed in/out;

 

How often was the Share-button clicked?

Note that this is NOT the number of actual shares on social networks, which we described in detail above. But under Events > Overview you will see the Share-category, with Open and Close actions in it— simply displays the number of times the share window was opened/ closed. These actions have no specific labels, simply because there is nothing more to say about them.

 

How often were pop-up images clicked?

This one works a bit different than other elements (such as links and videos, as the event label to describe the event is the url). especially when you use FlippingBook Cloud. 

For self-hosted publications, you can use Events > Overview > Image, go to 'Event action' and select ‘Click’ to see information about how often a popup image has been clicked upon. There is also a 'Load' action, which is roughly the same. The difference is that if a users clicks an image several times, it is loaded only once. The table will show the link to the filename that you selected

 

There is no way to track from which page these images were opened. So to make sense of this data, it is important to use comprehensible filenames for your pop-up images. Names like backpack_arizona_p3.jpg and suitcase_florida_p16.jpg will be a lot more meaningful in your reports than 2h3jed832.jpg and hd19s0.jpg

For Cloud-based publications, these URLs vary slightly almost every time the image is clicked due to technical reasons. In the report below, the image ‘screenshot.jpg’ is opened 4 times in total, but the URL is a bit different. You will have to export the report and post-process it to get a full understanding.

 

How often were your PDFs downloaded?

Click on Download -action in the Behaviour > Events> Overview. This shows the total number of actions in the Download-category. But it includes actions for Open and Close of the dialog itself. Click on Event Action to see how often these actions were performed, and then on Download which will bring up detailed information for the actual download actions. 

 

The actual file names show how often the full PDF was download, a specific page, or any additional file that was added.  In the example above, the full publication (Quick Start Guide.pdf) was downloaded once, page 5 was downloaded twice, and the added file ‘justpagenumbers.pdf’ was downloaded once.

 

How often was sound switched on or off?

This may be interesting if you use background sounds for your publications. In the Sound category two actions are checked, On and Off — which shows how often your users clicked on the button to switch sound On/Off. There is no Event Label to describe them in more details, but like with all other events, you may have to set the 'secondary dimension' to 'Page Title' if you track multiple publications.

 

How often did users utilize the Full screen mode?

The Fullscreen category contains On and Off actions, which simply displays how often fullscreen mode was switched on and off for your publication(s).

 

How often were the ToC and Thumbnails used?

Go to Behaviour > Events> Overview and click on either 'ToC' or 'Thumbnails' under Event Action. Open shows how often the ToC/Thumbnails side windows were opened, and Close how often it was closed. Note that if you have set the Side window in your publication to open the ToC or Thumbnails by default, then every time the publication is opened, this is metric will also be increased by 1. Also note that there is no specific information gathered about which thumbnail or ToC-entry was clicked on.

 

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