Wedding Program Examples and Inspiring Ideas for Your Business

Oh, weddings! Such a special time for the couple, filled with joy and excitement—that also comes with a long list of details to organize. Fortunately, the wedding industry is here to help, and it's witnessing extraordinary growth with an expected annual rate of 12.7% up until 2030. From florists and caterers to venues and entertainment providers, business is booming. With so much competition out there, how can your company stand out?

Well, first impressions matter, and so does your online presentation: a wedding program. The design, format, and content of your vendor brochure can significantly influence the couple's choice. In this article, we'll explore some inspiring examples of wedding programs, covering all aspects of the ceremony. You'll see how your wedding brochure can serve as a marketing and sales tool that converts leads into happy (and newly-wed) customers.

Wedding Programs as Business Documents

Before we dive in, let's make an important distinction: when we talk about wedding brochures in this article, we're specifically focusing on customer-oriented ones. The traditional wedding program examples with the ceremony schedule are quite easy to make, and you can find plenty of templates online (try Canva, for example). B2B programs are a bit more complex: in essence, they're closer to business proposals that target wedding professionals and couples—and not their guests.

The format of a B2B wedding program can also significantly vary from its B2C counterpart. While a wedding ceremony schedule is often a printed leaflet or even a simple image shared via messengers, a B2B program requires a more thoughtful presentation. These documents typically include service descriptions, pricing, videos showcasing the venue or decorations, image galleries featuring past events, and clear call-to-actions to guide clients toward the next steps in choosing the perfect vendor.

Some options for B2B formats are dedicated sections on your website, PDF or Word booklets sent via email, or interactive flipbooks. Flipbooks made from PDFs keep the design and content of your brochure, but let you enhance it further with engaging elements such as on-page videos, quizzes, and rich visuals. You can share a flipbook as a direct link in a click, and incorporate a lead form or a contact button to encourage potential clients to reach out. Here's what a wedding brochure may look like in the flipbook format:

Quay Inn Wedding Brochure

Wedding Program Ideas and Brochure Examples

With so many moving parts to a wedding, it's no surprise that couples often rely on a variety of vendors to bring their dream day to life. In this section, we'll explore four main types of wedding brochures—venue, entertainment, catering, and photography. But if your business is an agency that provides a comprehensive suite of services, a single, well-organized brochure with multiple sections might be the way to go!

💒 Venue Brochures

A venue brochure is where the happy couple starts to imagine the possibilities and gets excited about holding their special event in your space. They're particularly useful for wedding professionals, who usually collect their favorite programs and send them to clients during the site selection process. So if your brochure doesn't make an impact, your location may not even be shortlisted!

The essentials to include in your wedding venue brochure are:

• Space details. Be sure to provide exact numbers like square footage, capacity, and seats for the venue as a whole, as well as each individual space. Show what table and chair arrangements you've used in the past: add images of sample layouts or floor plans, a video overview, or a 360-tour.
• Amenities and supplies. Do you have a stage or a DJ booth? Are there satellite bars or lounge furniture you can pull up? What about the power allowances and internet speed? The convenience of having all the answers spelled out in your brochure could be an enormous benefit for the client.
• Services and packages. Outline whether you do catering, dining, or accommodation, and which spaces are licensed to hold ceremonies. With a clear list of your services, the couple or their wedding planner can assess what's taken care of, and what else they need to bring in.
• Unique features. What makes your venue different from the rest? Mention whether there is a fireplace or a water fountain. Maybe you have a list of trusted vendors you've worked with before, or can accommodate longer hours and special requests.
• Testimonials. Of course, people can type in your company name in their search bar and browse the reviews themselves. But you can save the couple's time by including a few glowing testimonials that specifically describe a wedding experience right inside your brochure, preferably as videos.

Town Hall Wedding Brochure

⭐Pro Tip: If your venue brochure describes multiple packages, it would be great to know which one interests the couple the most. With a wedding program in the flipbook format, you can do that via individual trackable links. Just create a link in FlippingBook, copy it, and send it to the client. You'll receive notifications when the document is opened and see how your recipient interacts with it: which links they click or which pages they're looking at. Then, you can follow up at the right time and make the perfect pitch!

🍴Catering Menus

From the first appetizers at cocktail hour to the final slice of cake at the reception, food is one of the most important elements of the whole wedding program. The search for the perfect catering vendor is a task couples and event planners take very seriously. So a well-designed catering menu that's easy to share online can make a huge difference in your marketing and sales efforts.

Here's what to include in a wedding program for catering services:

• Menu choices. Consider including a sample menu that clients can order before making their final decision. Outline if you cater to dietary restrictions, such as vegan or gluten-free meals. And if you can create a custom catering set tailored to the couple's tastes, that's a definite bonus!
• Staff information. Highlight the expertise of your team by detailing what staff you provide. Will there be servers, bartenders, or an event captain? Share how they will be dressed—whether you can do formal attire, a more casual look, or match the couple's color scheme—to give your readers an idea of what to expect.
• Table setting. Do you only deliver prepped meals, or can you help with the setting, too? If you decorate food stations or guest tables, make sure to outline it in your program. Mention any enhancements: candlelight, seasonal flower arrangements, elegant china, or custom linen accents.
• Wedding cake. An experienced wedding planner usually knows how big the cake has to be, but a DIY couple may not. Be proactive and offer to help your potential customers estimate the cake size based on the guest count, or suggest flavors that will pair well with their overall menu.
• Visual appeal. Remember, we eat with our eyes first! Add high-quality images of your dishes, cakes, and table settings. To save space on the page, you can use pop-up image galleries. Let customers browse all the options from a single flipbook program, and choose the menu they love the most.

Mulberry Catering Wedding Brochure

⭐Pro Tip: Add a personal touch to your catering wedding program with an on-page quiz right inside your flipbook. Most couples will have doubts: do they want a sit-down dinner, family-style or buffet-style, open bar or self-service stations? With a few simple questions like dietary restrictions, personal preferences, and budget, you can recommend the best format and program for them!

🎷Entertainment Guides

All couples want their reception to be unforgettable, so they're really picky when it comes to entertainment. And it's hard to describe how fun you, as a vendor, can make an event with just words! Your wedding program has to be compelling and interactive to convey the excitement. The flipbook format, complete with a page flip effect, animated GIFs, and lively videos, will help bring your brochure to life.

Let's look at wedding brochure ideas for entertainment vendors:

• Music. Include sample song lists that reflect different moods and styles, so that couples can envision how the music will resonate with their guests. In a FAQ section, let people know if you're willing to discuss personal requests to fit their preferences and wedding theme.
• Downtime. Address how you handle breaks in the entertainment schedule. Will the bandleader or DJ keep the energy flowing and make special announcements? Do you let guests pick songs during downtime? Provide a clear plan to show couples there will never be a dull moment at their reception.
• Performer attire. Can your team dress to match the wedding theme? It's best to include a few pictures or video clips in different looks: whether it's formal attire for a sophisticated ceremony, or a more relaxed fit for a casual celebration.
• Equipment overview. Mention whether you coordinate with the venue or bring your own equipment: sound systems, microphones, and lighting setups. There's a fine balance between providing too many details that only music professionals will understand, and leaving the event planner or couple completely in the dark.
• Pricing. While not all wedding ceremony brochures include pricing, you should at least outline whether you charge a flat rate or an hourly fee, and break down what expenses would add to that budget. Couples looking at programs from different vendors will appreciate the transparency.

Aston Band Wedding Brochure

⭐Pro Tip: As a budget-friendly marketing method to promote your band, consider creating a QR code for your wedding entertainment flipbook. Distribute the code on a simple one-page flyer at your other events and gigs, like clubs or corporate gatherings. You never know: there might be couples planning their wedding in the audience! Potential clients can easily scan the code and browse your brochure on their phones.

📷Photography & Videography Portfolios

Last on our list of wedding brochure examples are photography and videography proposals. Your portfolio needs to present your work in the best light, showcase your unique style and aesthetic, and reassure potential clients that the shooting experience itself will be comfortable and effortless. With a visual, eye-catching wedding brochure, you can attract the attention of couples searching for someone to capture their love story on film.

Your wedding portfolio needs to have:

• Photos and videos. In photography, you have to showcase your work, of course! The images have to reflect your signature style and use of color, composition, and lighting. Select the pictures that highlight your strengths, or add on-page videos with wedding clips to let people know what to expect.
• Post-production details. Share insights into your editing process. Do you use any heavy filters or effects to enhance your images? How much will you change the couple's appearance? Can you provide a few photos or video clips shortly after the wedding?
• Personal vision. While visuals speak volumes, a brief description of your approach can add depth to your portfolio. Explain how you help couples feel comfortable in front of the camera, whether through pre-wedding consultations or casual meet-ups.
• Experience. Share a bit about your journey as a photographer or videographer, or even some details about your background and hobbies. You'll always be by the couple's side during the wedding, and this helps them connect with you on a more personal level from the get-go.
• Pricing. While not always necessary in a portfolio, including a brief overview of your pricing structure and available packages can help set expectations. Outline whether the budget depends on the location or the wedding destination, which may or may not include travel costs.

Wedding Photography Brochure

Wedding brochure template courtesy of Hanoway on Canva

⭐Pro Tip: If you're looking for a wedding program template to create a proposal from scratch, Canva has plenty of choices, like the one displayed above. Thanks to our handy Canva-FlippingBook integration, you can convert it into a flipbook, add your branding, make it interactive with image galleries and videos, and publish it online. You can then share your portfolio as a direct link, or embed it to your website.

We hope this article has inspired you with ideas and tips on how to write a wedding program that reassures couples and event planners to go with your services, or, at the very least, get that conversation started!