How Pettacci significantly increases the audience for their digital catalogs using FlippingBook Online
Pettacci is a Colombian company in the fashion market best known for producing lingerie. It also specializes in other forms of textile production and finishing, such as garments, embroidery, and textile printing. Pettacci mostly sells to other fashion companies, who use the textiles to create their own products. Lingerie is sold to wholesalers and directly to retailers.
A challenge and the search for a solution
The main challenge for Pettacci was to increase the audience for its catalogs and gain new customers. While businesses are shifting from print to digital, applying all the new technologies, many of the people Pettacci deals with in the garment manufacturing industry tend to be quite conservative. That’s why the company was looking for the best way to introduce digital technologies to their customers and colleagues.
We were looking for a tool to get our catalogs online that also works well on mobile devices, like phones and tablets. We looked at a lot of different providers and, in the end, we decided on FlippingBook. It has all the features that we need and is very simple to use, very user-friendly. The process of creating a flipbook is really intuitive and the result looks great: it’s clear, the pictures have a great resolution.
FlippingBook Online proved to be the solution that helped Pettacci achieve its main goals. Eduardo describes how they use FlippingBook for their marketing activities:
We use various channels of communication with our customers: embed the catalogs in our website, send them to clients via email, share on Facebook—a very active channel for us, and even spread the catalogs via WhatsApp groups. It has become much easier to reach the clients, because all we need to do is send the link to our digital catalog.
Pettacci customers started sharing the catalogs without any special instructions, and the company started receiving new orders. In the past, customers didn’t have the knowledge and tools to share the catalogs, and previous digital versions were too heavy to share. Now they share Pettacci catalogs with their colleagues just because it is so easy.
Pettacci now has a tool that makes it easier and more appealing to create and spread its catalogs through different channels. Digital catalogs are comfortable to use both for the company and its customers. Here’s what Eduardo says about their work with FlippingBook Online:
We publish four versions of our catalogs each year, and it is now easy to update them and keep the same link. So we are very happy with FlippingBook so far. Also because the customer service is outstanding: it is very quick and responsive, which is impressive nowadays. So we will keep using FlippingBook, and in the future we want to create digital versions of our catalogs for embroidery and digital printing of textiles.