Customer story: MacInnis Realty

How MacInnis Realty Inc. Brokerage Uses the FlippingBook Mobile App to Share and Refine Listings

MacInnis Realty Inc. is a boutique real estate brokerage based in Kingston, Ontario, Canada. They help clients buy and sell residential and commercial real estate. Founded in 2020 by Sarah MacInnis, the agency has grown to include several sales representatives, and a trusted network of sub-trades. MacInnis Realty has successfully guided countless clients through downsizing, upsizing, and investing in properties across Kingston and the surrounding area.

Challenge and Search for Solution

Sarah MacInnis has been in real estate since 2010 and has witnessed first-hand how the format for property listings has evolved. Initially, agents would prepare short property feature sheets with photos and offer details, print them out, and leave them at showings and open houses for buyers and agents to review. However, constantly printing updated pamphlets was unsustainable—each detail and price change required reprinting the entire batch.

With the shift to digital communication, especially following the pandemic, sharing extensive property information online became essential. Digital listings made it easy to present several pages of content, including photos, and details from comparison charts to floor plans and FAQs. Sarah and her team initially shared these files as PDFs, sent via email or Dropbox links, but this method had limitations.

We used to share PDFs as Dropbox links, but they weren't trackable, and even for a minor typo, you'd have to send a new link to every lead or client.

Another challenge was sharing documents on the go, especially during in-person meetings. Accessing cloud services, waiting for uploads, and sorting through numerous PDFs took time and focus away from the client.

When you're out showing a property, you want to stay engaged with the client. But at some point, you have to take the attention away from them, look at your phone, and go through multiple steps just to share a file.

Sarah began searching for a digital solution that would streamline document sharing and provide helpful analytics. After evaluating several options, she chose FlippingBook Online.

Solution

FlippingBook caught Sarah’s attention with its individual trackable links feature. These links allowed her team to measure client engagement, providing insights into when people opened listings and which sections they found the most interesting. The real-time feedback enabled Sarah and her team to adjust their approach based on customer preferences.

If we saw that someone is engaging thoroughly with the flipbook, we could follow up in a more informed way, offering the details they’re most interested in.

Another standout feature was the mobile app, available for both iOS and Android. It gave the team easy access to all their flipbooks, even allowing them to download documents for offline use in remote locations. Creating and sharing trackable links on the go became seamless, allowing the team to stay focused on client interactions without unnecessary interruptions.

The mobile app sets FlippingBook apart for us. It’s very user-friendly: I can see all our flipbooks, create a trackable link in one click, and send it to the client in seconds.

Results

MacInnis Realty now uses FlippingBook for most of their property listings. They work with a graphic designer to prepare PDFs, upload them online, and create trackable links for easy sharing. All agents use the mobile app during in-person meetings, sharing flipbooks on the spot and receiving push notifications about client interactions, allowing them to follow up accordingly.

If customers aren’t exploring the full listing, it may indicate that we have too many pages. We can use that insight to create a shorter, more engaging booklet.

FlippingBook has also simplified the process of updating listings. Sarah and her team frequently adjust document length, reorganize content, tweak prices, or add new FAQs based on client feedback. With FlippingBook, they can make changes as often as needed, while clients always have access to the latest version via the same link.

FlippingBook allows us to tailor our content and communications to better serve our seller clients. It helps us present properties in a way that maximizes their value, creating more opportunities to secure the best sale price and offer terms.

The team has extended the use of FlippingBook beyond property listings, distributing reports for investment projects, severance proposals, and Terms & Conditions through the platform. Sarah also plans to use flipbooks for future real estate endeavors and has set up a custom domain to keep all content under the same brand.