The holidays are just around the corner. The season for shopping, gift-wrapping, putting fairy lights everywhere, and bringing good tidings to your loved ones. Is there a place for marketing during the holidays? Sure there is. Especially for email marketing that is sincere, out-of-the-box, festive, and fun.
Holiday email marketing is a great chance to talk to your customers in a truly authentic, non-businessy way, from your “family” to theirs, so to speak. You can show your personality and be friendly and sweet.
So, let’s look at some email marketing tips to spread the holiday cheer, connect with your audience, and boost sales.
Design your emails with seasonal accents
Do you have marvelous images or infographics that you love but think they are too colorful or bold for your usual newsletters? Or maybe you used them just once for nurturing leads with your email campaigns? Go grab these visuals—you’re going to use them for your holiday marketing. Inspiring and engaging is what you need here.
Don’t forget about holiday colors, bright titles and special fonts, or even a winter edition of your logo. Because color and style are powerful and essential tools for dressing up your newsletters to match the holiday mood. There’s a big variety of holiday colors to choose from—you don’t have to use green and red all the time. Gold, orange, and blue work just as well.
Look how elegant this email looks. You can just feel rich festive atmosphere and can’t wait for the holidays to start.
Source: Really Good Emails
And this one is so friendly and nice that you want to send it to all your friends right away.
Source: Really Good Emails
Add interactivity to enrich your holiday emails
Ah, the holiday atmosphere: sparkling lights, festive garlands, and wreaths. Adding these elements to your emails and making them interactive is a great improvement to a traditional holiday email. Interactive documents, GIFs, videos, and gamification will help you drive your readers’ attention during the peak email season. Don’t forget about sliders, rotating banners, and countdown timers to enhance your emails.
Here at FlippingBook, we're always looking forward to the holiday season because it's time to let our imagination soar and start crafting holiday emails. And, of course, we include special festive flipbooks into our newsletters.
Check out our holiday recipes newsletter from 2018. We had so much fun creating it!
And here's our atmospheric newsletter from 2019, full of good vibes and cheerful mood.
Give the gift of mobile-friendly emails
Mobile’s impact is undeniable, and mobile optimization for your email means a lot. So make your holiday newsletters look great on any device—crisp, clear, with convenient CTA’s, and a nice reading experience overall. If your holiday emails are mobile-friendly it gives you a big advantage for the start of the season.
Remind your customers what they like
Imagine these pre-holiday days when your clients surf the web frantically to choose the perfect gifts for their loved ones.
And it’s when they start feeling desperate that they get an email from you with festive gift guides and holiday catalogs that help select presents for friends and family. Yay, that’s just what they need! The timing is perfect. Your clients get their gifts, and you increase your sales. Isn’t it a Christmas story where all the wishes come true?
For instance, look at this nice email. Special natural holiday fragrancies? Yes, please. For your loved ones. And maybe for you too.
Make the most of the holiday season
Seasonal cheer calls for an enthusiastic and creative approach. Craft holiday emails that resonate with your audience and warm their hearts: offer helpful tips, beautiful gift selections, decoration ideas, and spread goodwill and cheer.
This will be a great opportunity to connect with your audience, win their trust, and have memorable precious moments when creating and sending out your emails. Not to mention that holidays will help you get brand awareness and increase sales. Just don’t make these your primary goals, stick to the holiday cheer instead. Go out there and have a gorgeous holiday season!