The holidays are just around the corner. The season for shopping, gift-wrapping, putting fairy lights everywhere, and bringing good tidings to your loved ones. Is there a place for marketing during the holidays? Sure there is. Especially for holiday email campaigns that are sincere, out-of-the-box, festive, and fun.
Holiday email marketing is a great chance to talk to your customers in a truly authentic, non-businessy way, from your ‘family’ to theirs, so to speak. You can show your personality and be friendly and sweet.
So, let’s talk about the creative holiday newsletter ideas, tips, and tricks to get in the joyful spirit, connect with your audience, and boost sales.
#1 Design Your Newsletters with Seasonal Accents
Do you have marvelous images or infographics that you love but consider them too colorful or bold for your usual newsletters? Or maybe you used them just once for nurturing leads with your email campaigns? Go grab these visuals—you’re going to include them into your holiday marketing strategy, as inspiring and engaging is exactly what you need here.
Don’t forget about festive colors, bright titles, and special fonts, or even a winter edition of your logo. Because color and style are powerful and essential tools for dressing up your marketing content like newsletters, flipbooks, or catalogs to match the merry mood. There’s a big variety of holiday colors to choose from—you don’t have to use green and red all the time. Gold, orange, and blue work just as well.
Check out how colorful and bright this interactive flipbook is. Do you feel like eating the pumpkin right away? We do.
Newsletter inspiration for your holiday marketing
Holiday newsletter idea #1
The first thing you notice when opening this Thanksgiving newsletter is its deep orange color that helps you understand what the email is all about and immediately brings up memories of warm family gatherings. The email's simple, heartfelt wishes reflect the human values that really matter. All in all, this thanksgiving newsletter idea conveys the holiday message perfectly and cheers the reader up.
Thanksgiving email example from Really Good Emails
Holiday newsletter idea #2
Holiday retail sales are likely to increase between 7% and 9% in 2021, according to Deloitte’s annual holiday retail forecast. Overall, Deloitte’s retail and distribution practice projects that sales will total $1.28 to $1.3 trillion during the November to January timeframe.
So it seems only natural that the best Christmas newsletter idea can be creating a bright and fun holiday promotional campaign that offers your clients great discounts. Plus, in the chaos of festive preparations, your readers will be happy to get useful gift ideas from you.
Christmas email example from Really Good Emails
Holiday newsletter idea #3
And how do you find this New Year newsletter idea? Minimalistic but stylish and fresh. Just what catches the eye! Plus, this newsletter has all the essential info in its header, so the customers can click on the buttons and go to the website right away.
New Year email example from Really Good Emails
#2 Add Interactivity to Enrich Your Holiday Newsletters
Ah, this wonderful atmosphere: pumpkin, the queen of the season, sparkling lights, festive garlands, and wreaths. Adding these elements to your newsletters and making them interactive is a great improvement to a traditional holiday email. Engaging interactive flipbooks and beautiful holiday catalogs, GIFs, videos, and gamification will help you drive your readers’ attention during the peak email season. Don’t forget about sliders, rotating banners, and countdown timers to enhance your emails.
Here at FlippingBook, we're always looking forward to the holiday season because it's time to let our imagination soar and start crafting Christmas newsletters. And, of course, we include special festive flipbooks into our emails. Like this one, for example. We had so much fun creating it!
Digital flipbooks, compared to plain PDFs, can be added nicely right into the newsletters: simply add a link to it, insert an image and a link to your flipbook, or even use a GIF preview with a link to make your newsletter even more engaging.
Just look at this atmospheric email we sent to our clients a few years back, full of good vibes.
#3 Give the Gift of Mobile-Friendly Emails
Mobile’s impact is undeniable, and mobile optimization for your email means a lot. So make your holiday newsletters look great on any device—crisp, clear, with convenient CTA’s, and a nice reading experience overall. If your holiday emails are mobile-friendly, it gives you a big advantage for the start of the season.
#4 Remind Your Customers What They Like
Imagine the pre-holiday days when your clients surf the web frantically trying to find the perfect gifts for their loved ones.
And it’s when they start feeling desperate that they get an email from you with jolly gift guides and holiday catalogs to help select presents for friends and family. Yay, that’s just what they need! The timing is perfect: your clients get their gifts, and you increase your sales. Isn’t it a Christmas story where all the wishes come true?
For instance, look at this cute email. Personalized holiday gifts? Yes, please. For your loved ones. And maybe for you too.
Make the Most of the Holiday Season
Seasonal cheer calls for an enthusiastic and creative approach. Craft holiday emails that resonate with your audience and warm their hearts: offer helpful tips, beautiful gift selections, decoration ideas, and spread goodwill and cheer. Be creative with your words as well; use similes and metaphors to delight your readers and show off your wit.
This will be an amazing opportunity to connect with your audience, win their trust, and have memorable precious moments when creating and sending out your newsletters. Not to mention that holidays will help you get brand awareness and increase sales. Just don’t make these your primary goals, stick to the festive cheer instead. Go out there and have a gorgeous holiday season!