How to use Google Tag Manager in FlippingBook?

If you use FlippingBook Online Advanced or higher, it is possible to insert tags to your FlippingBooks using Google Tag Manager. You can insert tags that enrich your flipbooks with things like Chat widgets so you can communicate with visitors of your flipbooks over e.g., WhatsApp, Intercom, or LiveChat, insert a player for background music, or different Google Analytics trackers for different flipbooks. 

How to set it up?

To set up GTM for your account, just email us the ID of your container. The ID has the format GTM-XXXXXX and appears in multiple places, including the admin page, as shown in the screenshot below.

Note that if you use an existing container, any triggers in tags that are set to work on “All pages” will immediately be applied to all your publications.

What you should know before you start using GTM

Tag applicability

• Our integration with Google Tag Manager only works with flipbooks on a custom domain. We will be glad to help you set up a custom domain. Because GTM tags will only work on custom domains, you will need FlippingBook Online Advanced or higher.
• If your account is set up so that you can publish on both your custom domain and on our domain (online.flippingbook.com), then your Google tags are not applied to publications on the online.flippingbook.com domain.
• Your Google tags are inserted in all flipbooks on your custom domain. If you want to customize this and make certain tags apply only to certain flipbooks, you must configure this yourself in GTM (e.g., by limiting the trigger to specific URLs or DOM elements, but remember that a flipbook may have different URLs if you use trackable links or bookshelves!)
• If you don’t limit the trigger conditions, the tags will fire for all eligible books in your account, including books created by team members if you have a team!

Analytics

• Some clients prefer to set up Google Analytics using Google Tag Manager. Also, if you restrict tags to trigger on specified pages, you can even use different Google Analytics tracking IDs for different flipbooks, which is not possible if you use our account-level Google Analytics solution.
  ⚠️Warning: if you have already added Google Analytics to your FlippingBook account, make sure that it is not added a second time through your Google Tag Manager. This may result in unexpected results in your analytics!
• We have developed a JSON file that you can import into Google Tag Manager with FlippingBook-specific triggers and variables. Feel free to download it and import it into an existing or new container. 

General usage and disclaimer

• We only provide the mechanism so you can insert tags into your flipbooks. But you are responsible for managing and verifying the correctness of all tags that you add to the container. We cannot guarantee that the tags you insert will result in the expected behavior, nor can we help you troubleshoot specific tags if this is not the case.
• Remember that some tags may use cookies that you may need to declare in your cookie policy.