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Communications Specialist
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Industry: Insurance Product: FlippingBook Publisher |
One of FlippingBook’s prominent users is an Insurance Company that ranks among the top 15 insurance brokerages in the world, their reported revenue exceeding 1 billion dollars. The Company provides risk management, insurance, and consulting services to more than 25,000 clients that vary from small businesses with a couple of staff members to large enterprises with over 100,000 employees each.
Challenge
One of the main things the Company does is create employee benefit guides for their clients. These guides come in the form of booklets and are meant to inform employees about the benefit plans available to them.
In the past, the Company used to print the guides, as a lot of their competitors still do. But printing and shipping the booklets was way too expensive, especially since most of them ended up discarded anyway, soon after being handed out. Eventually, the Company decided to go digital.
Most people just tossed printed booklets away. So rather than keep printing, we decided to move to a more electronic way of communication.
Search for Solution
At first, the Company turned to PDFs but the format wasn’t perfect: the booklets were static and hard to navigate. Another problem was, half of their clients simply didn’t have a platform to host PDF booklets online.
So the Company tried a digital publishing tool instead, called aXmag. It allowed them to digitize their content and host it online but, unfortunately, came with a number of technical issues. What’s worse, the tool’s support team was often hard to reach when a problem occurred.
Dissatisfied, the Company decided to try out several other solutions and, in the end, FlippingBook suited their needs best.
FlippingBook was very appealing to us—we’ve never had an issue with a booklet not working, and we knew we’d have someone to contact if we ran into a problem.
Solution
Converted via FlippingBook, each benefit guide became interactive, easy to search through, and accessible as a direct link. Thus, the Company’s clients could either email the links to their employees or embed the booklets directly into their benefits portals. For those without a portal, the Company offered a digital bookshelf created just for them.
The Company also appreciated that they could customize the links to booklets how they saw fit, e.g. include their client’s name in it, as well as the ability to update any booklet in a click, without having to send out a new link after every minor edit.
With something like benefit guides, you always find an error here or there, something you want to adjust throughout the year. I love that we can reupload booklets without affecting the link.
FlippingBook for Digital Benefit Guides
Results
Preparing employee benefit guides for so many clients, the Company had to split up the workload across several teams around the world. Every team has their own FlippingBook license now, so they can create as many booklets as they need.
But the Company is looking to expand the use of FlippingBook even past the 20 workstations that they currently have: with them almost entirely moving out of printing, online benefit guides have become the first thing they offer to every client.
FlippingBook has become a huge part of our workflow, and I see it only getting bigger.
Because of the COVID-19 pandemic, digitization in business has accelerated dramatically across all sectors. To stay competitive in this new environment, you need to be willing to abandon traditional practices and adopt new solutions. Is your insurance company keeping up?
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