Customer story: Ideal Standard

How Ideal Standard Provides Promotional Materials to their Sales Teams with FlippingBook Salespal

Ideal Standard International (Ideal Standard) is one of the world’s leading providers of high-quality bathroom solutions. They work in over 30 countries and have several strong brands that enable them to pursue their aim: to help people create beautiful bathrooms in residential, commercial, and industrial spaces.

Challenge and Search for Solution

Ideal Standard wanted to find a simple, elegant way to solve not one but two problems at the same time.

First, the company needed a fast way to share their promo materials – catalogs and brochures – with colleagues working in three countries and speaking four different languages. Ideal Standard used to send out printed copies and PDFs, but they wanted something more modern and interactive, something that wasn’t limited to text and images and that would open doors to more interactive ways of communication, with videos and links to additional sources.

Second, the company needed a more powerful and convenient tool for their salespeople. The tool had to help them use the information on hand faster and with more ease, so that field sales representatives would have access to all the promo content on their iPads, could engage customers and prospects with well-presented interactive documents, and wouldn’t have to carry around piles of printed papers all the time.

Once the company started looking for a solution, they realized that a mobile app could be the way to go. The key features Ideal Standard wanted to see in their new app were these:

• Fast, easy access to company brochures and catalogs on iPads
• In-document interactivity with links and videos
• Simple maintenance, e.g., content updates in several clicks without any help from the IT team.

Solution

FlippingBook provided Ideal Standard with Salespal. It’s a simple, easy-to-use app that serves as a mobile library for the company’s brochures and catalogs. With its help, sales teams in three countries can now communicate with their customers more efficiently and with ease.

The app was quite easy and self-explanatory; no training was required. Once we introduced it to our colleagues in other countries, it was easy for them to use and distribute the documents.

Ideal Standard has used the app successfully at events and exhibitions as well as in daily activities. The sales team can not only show product details to a prospect very quickly, but also engage and entertain them. Salespal handles these tasks easily, providing text and video content on the spot. The app also has an offline access option, so Ideal Standard sales reps don’t need to worry about poor Internet connection when they are with clients.

Our sales teams use Salespal when in front of the customer or while talking with them on the phone. They like to show our products and videos. The difference from how we did it previously is that now our sales members have all the brochures on their iPads.

Compared to creating printed materials, keeping the digital catalogs up to date is much easier and faster. When a change is needed, the Ideal Standard team can republish the content via their desktop software, and the new content appears in the app immediately. Thus, it’s easy to deliver up-to-date materials to sales teams in several countries at once.

The sales reps don’t waste time rummaging through different catalogs, but can find the information they need in the easiest, quickest way.

Results

Over 800 Ideal Standard customers use Salespal at the moment. The feedback the Ideal Standard digital team gets from the users as well as their colleagues in sales is very positive.

The users are happy with it. Salespal has made a huge difference in how our salespeople show materials and communicate with customers. Having easy navigation around the content and videos inside the documents was very important to us, and we got it all with FlippingBook Salespal.