How the Artisan Food Club, with the help of FlippingBook Publisher, matches producers and shops for mutual business success

The Artisan Food Club is a drop-shipping food business. They help small shops and artisan producers find each other and work together as partners. The Artisan Food Club mostly works with small, independent producers and shops, including people who make quality products at home or in family‑run businesses. The company’s role is not only to be a matchmaker at the product level, but also to give both parties advice here and there so that all can succeed.


Marcus Carter, owner of the Artisan Food Club, was looking for a way to give local businesses the opportunity to easily display their products in their brochures and benefit from the partnership. These were his goals:

  • For shops to have the opportunity to display their products in the brochures without any costs to the producers, whether entry, printing, or adverts.
  • For the Artisan Food Club to be able to update the brochures—to add products or change prices right away, so that Marcus could talk to a producer on Monday about a new product, have it in the catalog on Tuesday, and on the shelves of a shop on Friday. And also create a “What’s New” catalog with updates from the latest full catalog.
  • For the Artisan Food Club to quickly make custom catalogs for shops, with only the information they need.

Looking for solution

Before the Artisan Food Club came across FlippingBook, they used Pinterest — each producer had his or her own board, with pictures and prices. But that was cumbersome, and it took a lot of work and time to set up and maintain the boards for all 50 clients of the company.

We looked at a few competitors before buying, and one of the big differences is that when I work with FlippingBook, I feel I can do it ‘my way,’ whereas all other companies forced me into a particular way of working. I felt really restricted in the way I work and what I can do.


FlippingBook provided the Artisan Food Club with the solution they were looking for. They can now transfer all their catalogs and brochures from print to digital. It allows them to update the brochures’ information whenever they want, add a new producer in minutes, or quickly create a custom catalog for a shop—just by deleting the unwanted pages.

FlippingBook helps the company do mass customization for shops without any costs to producers: they can now work without asking the producer to pay a cent, only earning commission when they actually sell something.

For the Artisan Food Club, the variety of functions that FlippingBook provides is also essential, such as the ability to add videos or pop‑up images, adding catalogs that go up to 2,000s page, or having their own domain for hosting the brochures.

The Artisan Food Club brochures look professional and are easy to use. They have a table of contents for comfortable navigation—the feature that the clients need the most. There’s also key product information and quick search. That’s because the shops are, above all, interested in “what does it look like and how much does it cost,” so they can figure out if a product will sell, same as the consumer looks at products at first glance.

Marcus also has invented an unconventional way to always keep his clients up‑to‑date: he has created contacts in his phone for two main documents, which include links. So to share a document, he sends a contact to his clients over the phone. They just have to open their contacts, click on the link, and start shopping.


The Artisan Food Club now works with over 250 independent producers with over 4000 lines available in the brochure. Here’s what Marcus says about how FlippingBook changed how his company works with customers:

The shops love this service. They now have their own custom catalog with products they are interested in, so they don’t have to spend hours locating them in a 900‑page catalog to find out who made them and where to order. That’s very powerful. It improves business for them, for the producers, and for me, so we all benefit.

The Artisan Food Club is also happy with FlippingBook. As Marcus says: “A product is as good as the backup, and I have seen a lot of good products without the service to back it up. My account manager has been amazing, always helpful and on top of things, always there when I need her. A couple of times I set up something wrong, but FlippingBook tech support solves it fairly quickly. So, good stuff all around.”

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