Holidays bring opportunities to connect with your audience through themed content and joyful celebrations. From the festive New Year to spring festivals, summer holidays, fall season, and Christmas, each occasion offers a chance to engage and promote your brand. Whether you’re a marketer or a business owner, it’s essential to craft compelling social media posts that will promote your products or services.
But how to make your content more discoverable? The answer is simple: use holiday hashtags! Adding the right hashtags to your social media content is a powerful way to expand your reach, connect with your audience, and tap into the festive spirit.
In this article, we’ll explore why holiday season hashtags matter, which ones to include in your posts, and how they can enhance your overall marketing strategy.
Why Holiday Hashtags Are Effective for Engagement
Hashtags help users find faster content that matches their interests. Using popular and relevant holiday hashtags ensures that your posts reach more people and are shared widely. And considering that holiday-themed content evokes positive emotions, you can drive engagement and encourage interactions with your posts.
During the holidays, social media traffic might increase as people actively search for holiday-related content, special offers, and inspirational ideas for work or their personal lives. This makes holidays the perfect time to host social media contests, share seasonal promotions, and highlight your brand. Hashtags are a crucial part of this process, connecting your content to trending topics and making it more discoverable.
Types of Holiday Hashtags
Navigating through the vast world of holiday hashtags may seem overwhelming, but finding the right mix for your content can effectively draw in your target audience. To make your posts more discoverable and maximize visibility, we’ve organized holiday hashtags into key categories:
- general seasonal hashtags,
- monthly hashtags for any occasion,
- niche hashtags.
General Seasonal Hashtags
Every season has its unique mood and atmosphere. During the summer, people tend to be more relaxed, chilling, and looking for travel ideas or planning vacations. While in winter time, they prefer cozy nights with hot cocoa and marshmallows, twinkling lights, and snow-covered scenery outside.
Using seasonal hashtags allows you to capture the essence of each season and evoke its spirit without being tied to a specific holiday. These hashtags can drive engagement throughout the year, extending beyond individual holidays and attracting a broader audience seeking seasonal content. They work particularly well for ecommerce, as they help boost interest in holiday-related promotions and seasonal products.
Whether you’re introducing a new seasonal drink or showcasing autumn outfits, holiday hashtags will help you increase your content’s reach and keep your audience engaged year-round.
Winter ❄️
- #WinterVibes
- #CozySeason
- #FrostyMorning
- #WinterWonderland
- #SweaterWeather
- #SnowDays
- #WinterChill
- #ColdSnap
- #SnowflakesAndSunshine
- #MistyMornings
- #WinterMagic
- #ChillyNights
Spring ☀️
- #SpringAwakening
- #SpringBloom
- #SpringFresh
- #WarmDrinks
- #SeasonalSips
- #GoldenHour
- #SunnySpells
Summer 😎
- #SummerDays
- #SummerNights
- #SunshineAndChill
- #SummerFun
- #SummerVibes
Autumn 🍁
- #AutumnFeels
- #FallColors
- #CrispAir
- #ChangingLeaves
- #FallBreeze
- #AutumnLeaves
Monthly Hashtags for Any Occasion
We’ve curated a collection of holiday-specific hashtags tailored to major global holidays. Incorporating such hashtags helps build excitement and anticipation in the lead-up to the holiday. Content shared on the holiday itself or shortly after can also see a boost in performance, as users engage and share holiday-themed posts that align with the season's spirit. Explore our month-by-month list of holiday hashtags to enhance your seasonal content strategy.
January 🎄
The first month of the year is full of celebrations. Start the year with content that both reflects joy and captures the spirit of a fresh beginning.
New Year’s Day – Jan 1, 2025
- #NewYearsDay
- #HappyNewYear
- #NewYear2025
- #NewYearCelebration
- #CheersToTheNewYear
Chinese New Year – Jan 29, 2025 – Feb 2, 2025
- #LunarNewYear
- #YearOfTheSnake
- #ChineseNewYear
- #SpringFestival
- #HappyLunarNewYear
February ❄️
February brings moments of love, reflection, and cultural celebration. From Valentine’s Day romance to recognizing Black History Month, there’s plenty to share with your audience. Use these hashtags to elevate your posts:
Black History Month (US) – Feb 1, 2025 – Mar 1, 2025
- #BlackHistoryMonth
- #CelebrateBlackHistory
- #BlackExcellence
- #BlackVoices
- #HonoringBlackHistory
Valentine's Day – Feb 14, 2025
- #ValentinesDay
- #LoveIsInTheAir
- #Valentines2025
- #BeMineValentine
- #ValentinesGifts
Ramadan – Feb 28, 2025 – Mar 29, 2025
Ramadan is the most important month in the life of the Muslim community. People focus on spiritual growth, being grateful and generous, and spending quality time with their families. Brands pause their promotions—which is why it’s important to stay aware and respectful, and develop a Ramadan marketing strategy that will help foster a stronger bond between your company and the audience.
- #RamadanMubarak
- #RamadanKareem
- #BlessedRamadan
- #Ramadan2025
- #RamadanVibes
March 🌿
March has a lot of holidays to offer, including International Women’s Day, Women's History Month, and others.
Women's History Month – Mar 1, 2025 – Mar 31, 2025
- #WomensHistoryMonth
- #WomenEmpowerment
- #HerStory
- #CelebratingWomen
- #WomenInHistory
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International Women’s Day – Mar 8, 2025
- #InternationalWomensDay
- #IWD2025
- #EachForEqual
- #WomenSupportingWomen
- #EmpowerHer
St. Patrick’s Day – Mar 17, 2025
- #StPatricksDay
- #LuckOfTheIrish
- #Shamrock
- #GreenEverything
- #IrishPride
Global Recycling Day – Mar 18, 2025
- #GlobalRecyclingDay
- #RecycleForFuture
- #ReduceReuseRecycle
- #EcoFriendlyLiving
- #SustainableLiving
If your brand participates in green initiatives, holidays are an ideal time to share these efforts with your audience. For example, at FlippingBook, we support sustainability and plant trees in exchange for our clients' feedback or expertise—a program that has already resulted in over 3,000 trees planted.
International Day of Happiness – Mar 20, 2025
- #InternationalDayOfHappiness
- #ChooseHappiness
- #HappyDay
- #SpreadPositivity
- #Happiness2025
April 🐇
Don’t be fooled at the start of the month. April is a good time to enjoy spring vibes, celebrate Easter, and invite everyone to support Earth Day. Make your content meaningful with these hashtags:
April Fools’ Day – Apr 1, 2025
- #AprilFools
- #AprilFoolsDay
- #PrankDay
- #JokesOnYou
- #FunTimes
Easter Sunday – Apr 20, 2025
Easter Sunday is a great time for ecommerce holiday marketing, offering businesses a chance to connect with customers through special offers and themed campaigns. Many brands start their Easter promotion early, with initiatives such as emails encouraging charity donations and church newsletters that help reach local communities. These early efforts not only generate goodwill but also set the stage for stronger engagement and holiday sales.
- #EasterSunday
- #Easter2025
- #HappyEaster
- #EasterCelebration
- #EasterEggHunt
Earth Day – Apr 22, 2025
- #EarthDay
- #ProtectOurPlanet
- #EarthDay2025
- #Sustainability
- #LoveEarth
This is a great opportunity to showcase your sustainable initiatives or those of your clients. For instance, we shared a video featuring a client’s story on our social media, which received excellent engagement.
May ❤️
May is a month for remembrance and reflection. From honoring workers' rights and achievements on Labour Day to paying tribute to those who made the ultimate sacrifice in war, it’s a time to pause and reflect on values that matter. May also brings moments of celebration, like Mother’s Day, offering a chance to gather with loved ones and appreciate those who inspire and support us.
Mental Health Awareness Month – May 1, 2025 – May 31, 2025
- #MentalHealthAwareness
- #EndTheStigma
- #MentalHealthMatters
- #YouAreNotAlone
- #SelfCare
Labour Day – May 1, 2025
- #LabourDay
- #InternationalWorkersDay
- #WorkersRights
- #MayDay
- #SolidarityWithWorkers
Cinco de Mayo – May 5, 2025
- #CincoDeMayo
- #CincoDeMayo2025
- #CelebrateCinco
- #FiestaTime
- #MexicanCulture
Mother's Day (US) – May 11, 2025
- #MothersDay
- #MomLove
- #MothersDay2025
- #BestMomEver
- #MomsAreSpecial
Memorial Day (US) – May 26, 2025
- #MemorialDay
- #RememberAndHonor
- #HonoringHeroes
- #MemorialDayWeekend
- #NeverForget
June ☀️
Breathe out, we’re halfway through the year. Enjoy the month of weekend getaways, cold drinks, and sunny days. June is the time to be creative and come up with fresh juicy ideas to engage your customers.
Pride Month – Jun 1, 2025 – Jun 30, 2025
- #PrideMonth
- #LoveIsLove
- #LGBTQ+
- #Pride2025
- #RainbowPride
World Environment Day – Jun 5, 2025
- #WorldEnvironmentDay
- #SaveOurPlanet
- #GoGreen
- #EnvironmentDay2025
- #EcoWarrior
July 🏖️
July is the month for casual, fun communication with your audience. With its summer vibe, it’s the perfect time to foster connection and engage your customers. Celebrate World Emoji Day and the power of friendship with these hashtags:
Independence Day (US) – July 4, 2025
- #IndependenceDay
- #FourthOfJuly
- #AmericanPride
- #July4th
- #AmericanSpirit
World Emoji Day 😀🥰❤️ – Jul 17, 2025
- #WorldEmojiDay
- #EmojiDay
- #FunWithEmojis
- #Emoji2025
- #EmojisEverywhere
Talk in an Elevator Day – July 25, 2025
It usually takes place on the last Friday of July, encouraging people to strike up conversations in elevators. It’s a perfect opportunity to present your sales pitch to potential investors or make new connections. While the day is primarily celebrated in the U.S., it is gaining global recognition, especially through social media. It’s a fun way to break the ice and serves as an ideal moment for business networking in unexpected places.
- #ElevatorTalk
- #SmallTalkChallenge
- #ChatInTheLift
- #TalkInAnElevatorDay
- #BreakTheSilence
International Day of Friendship – Jul 30, 2025
- #InternationalDayOfFriendship
- #FriendshipDay
- #FriendsForever
- #CelebrateFriendship
- #BestFriends
August 🐱🐶
August is the month to show love for our furry friends. Share the joy of pets and make your purrfect posts with these pet-themed hashtags:
International Cat Day – Aug 8, 2025
- #InternationalCatDay
- #CatLovers
- #CatLife
- #FurryFriend
- #CatsOfInstagram
International Dog Day – Aug 26, 2025
- #InternationalDogDay
- #DogLovers
- #ManBestFriend
- #DogsOfInstagram
- #PuppyLove
September 🍁
September encourages us to seek peace and explore new horizons. Highlight these global observances with hashtags that raise awareness and inspire reflection:
Labor Day (US) – Sep 1, 2025
- #LaborDay2025
- #LaborDayWeekend
- #LaborDaySale
- #WorkingHard
- #LaborDayFun
International Day of Peace – Sep 21, 2025
- #InternationalDayOfPeace
- #PeaceDay
- #WorldPeace
- #Peace2025
- #PeaceForAll
World Tourism Day – Sep 27, 2025
- #WorldTourismDay
- #ExploreTheWorld
- #TravelMore
- #Tourism2025
- #SustainableTravel
October 🎃
It’s time to plan an awfully good marketing campaign, if you dare. This list of popular hashtags will help you stay on top of the October trends.
World Animal Day – Oct 4, 2025
- #WorldAnimalDay
- #AnimalRights
- #LoveAnimals
- #ProtectWildlife
- #AnimalLovers
Diwali – Oct 20, 2025
- #Diwali
- #HappyDiwali
- #FestivalOfLights
- #Diwali2025
- #DiwaliCelebration
Halloween – Oct 31, 2025
Trick or treat? Halloween is undoubtedly one of the most widely celebrated holidays worldwide. Use this time to increase holiday ecommerce sales and connect with your audience through fun posts and spooky games.
- #Halloween
- #SpookySeason
- #Halloween2025
- #TrickOrTreat
- #CostumeParty
💡Bonus tip: Create a themed Halloween flipbook featuring your content and share it on your social media channels using relevant hashtags. This approach not only provides an interactive and visually appealing preview but also helps grab your readers' attention and boost engagement.
November 🍂
The year is almost over! Cheer yourself up while prepping for the holiday season and indulge your customers with great Black Friday deals.
Thanksgiving Day – Nov 27, 2025
- #Thanksgiving
- #Thanksgiving2025
- #Gratitude
- #FamilyFeast
- #TurkeyDay
Black Friday – Nov 28, 2025
Traditionally marking the start of the Christmas shopping season in the U.S., Black Friday has since become a global phenomenon. It's the perfect opportunity to offer irresistible deals and kick off your ecommerce holiday marketing strategy.
- #BlackFriday
- #BlackFriday2025
- #SalesEvent
- #ShopTillYouDrop
- #HolidayDeals
December 🎁
The new year is waiting on your doorstep. Spread the holiday cheer, connect with your audience, and boost holiday ecommerce sales with Christmas deals. December always plays a big role in holiday marketing strategies, with shoppers actively searching for the perfect gifts and seasonal offers.
However, the preparation starts well before December, as brands launch their Christmas campaigns to attract buyers. From festive emails to targeted social media ads and special promotions, businesses use various holiday marketing ideas to stand out during the busiest shopping season.
Also, a lot of brands create different Advent calendars to captivate audiences and build excitement. A creative and interactive Advent calendar can bring warmth and joy to your marketing efforts, aligning perfectly with the spirit of the holidays.
Just take a look at this inspiring example of the Christmas Advent calendar filled with the Gingerbread latte recipe, gift-wrapping video tips, interactive GIFs, and other festive content.
Want to tap into the festive spirit?
Cyber Monday – Dec 1, 2025
- #CyberMonday
- #CyberMonday2025
- #OnlineDeals
- #TechSales
- #DigitalShopping
Hanukkah – Dec 14, 2025 – Dec 22, 2025
- #Hanukkah
- #HappyHanukkah
- #FestivalOfLights
- #Hanukkah2025
- #DreidelTime
Christmas Eve – Dec 24, 2025
- #ChristmasEve
- #TwasTheNightBeforeChristmas
- #SantaIsComing
- #ChristmasSpirit
- #FestiveEvening
Christmas Day – Dec 25, 2025
- #ChristmasDay
- #MerryChristmas
- #Christmas2025
- #ChristmasJoy
- #ChristmasMorning
Kwanzaa – Dec 26, 2025 – Wed, Jan 1, 2026
- #Kwanzaa
- #HappyKwanzaa
- #KwanzaaCelebration
- #Kwanzaa2025
- #Umoja (or other Kwanzaa principles like #Kujichagulia, #Nia, etc.)
New Year’s Eve – Dec 31, 2025
- #NewYearsEve
- #Goodbye2024
- #Hello2026
- #NYE2025
- #CountdownToMidnight
Niche Hashtags for Holidays
In addition to holiday hashtags, incorporating niche hashtags into your posts can help you reach a more targeted audience. While broad hashtags like #HolidaySeason or #HappyNewYear may reach larger audiences, niche hashtags focus on particular themes, communities, or interests. For instance, during Earth Day, a sustainable brand might use hashtags like #EcoFriendlyInitiatives or #GreenLiving, while for Valentine’s Day, a florist might try #HandmadeBouquets or #RomanticGifts. These specialized hashtags ensure your content resonates with the right audience and make your content stand out year-round.
Explore the list of hashtags below and choose the ones that best align with your content and brand.
- #NewYearsGoals
- #WinterWeddings
- #CozyWinterVibes
- #HanukkahLights
- #SustainableChristmas
- #EasterDecor
- #SpringEquinoxCelebration
- #EarthDayEveryDay
- #RamadanEats
- #MothersDayGifts
- #FourthOfJulyFun
- #SummerSolsticeMagic
- #BeachDayEssentials
- #PrideCelebration
- #FathersDayBBQ
- #ThanksgivingTable
- #HalloweenCostumeIdeas
- #FallFestivalVibes
- #DiwaliCelebrations
- #AutumnAesthetic
- #WeddingSeason
- #GraduationCelebration
- #NationalPetDay
- #SelfCareSunday
- #SmallBusinessSupport
Bonus: Eye-Catching Post Previews
Hashtags help promote your business and boost engagement, but you can take your social media posts to the next level by incorporating a visually stunning flipbook format. Holidays are a great opportunity to showcase your brand and drive sales. If you want to stand out from the crowd and get your brand noticed, don’t be afraid to use creative ideas.
For instance, you can turn your PDF holiday catalog, brochure, magazine, or other content into an engaging flipbook. This interactive format can spark interest and make your post more eye-catching. Add relevant hashtags to amplify your reach and give your audience a preview that’s sure to catch their eye and drive engagement.
FlippingBook's Christmas Recipes
Want to get noticed?
Final Thoughts
Incorporating holiday season hashtags into your social media marketing strategy is a great way to stay relevant and boost brand awareness. By distributing content tied to trending topics, you can tap into the seasonal excitement and increase your reach. Creative, themed posts will not only attract more followers but also drive higher engagement rates, helping your brand connect with a larger, more active audience during the holiday season.
