Social media is a vital instrument for communicating with your audience. However, it might be complicated to figure out what to post and how to navigate through thousands of hashtags out there.
Whether you’re a marketer, publisher, or business owner, сreating an effective social media strategy and planning ahead what content to share on social media will save you plenty of time. That’s where a content calendar becomes a handy assistant to streamline the process. It will help you post consistently, keep track of trends and important holidays.
Last year’s trends show that customers prefer brands whose social media accounts are presented by real people. It means they want content that humanizes the brand, publishing content that anyone can relate with. So, don’t hesitate to use hashtags like #NationalStickerDay or #NationalPizzaDay in a creative way to connect with your audience.
There are many ways to create a calendar that’s easy to use. While some people prefer the Excel format, others create digital flipbooks, like the social media calendar below. It’s interactive and always available as a direct link for you and your colleagues to refer to. Check out this calendar created by GetResponse, a full-featured email marketing and automation platform.
Global Marketer's Calendar 2023
Social Media Content Calendar
#January
While everybody is getting back into their work groove, it’s time for you to think about the year ahead. Take a look at these ideas to start mapping out your content calendar.
- January 1 – #NewYearsDay
- January 2 – #ScienceFictionDay
- January 13 – #NationalStickerDay
- January 13 – #CleanOffYourDeskDay
- January 16 – #GetToKnowYourCustomersDay
- January 21 – #NationalHuggingDay
- January 24 – #NationalComplimentDay
#February
The month is going to be full of awesome events. Celebrate Valentine’s day by sending cards with heartfelt wishes to your customers.
- February 7 – #SendACardToAFriendDay
- February 9 – #AcademyAwards. Think of your favorite movies and share them with your audience
- February 9 – #NationalPizzaDay
- February 11 – #SID2020 (Safer Internet Day)
- February 13 – #WorldRadioDay
- February 14 – #ValentinesDay
- February 17 – #RandomActsOfKindnessDay
- February 20 – #LoveYourPetDay
#March
March has a lot of holidays to offer, including International Women’s Day, World Wildlife Day, and Earth Hour Day.
- March 3 – #WorldWildlifeDay
- March 8 – #IWD2020 #EachforEqual. Why not share your empowering story on International Women’s Day?
- March 12 – #PopcornLoversDay
- March 13 – #WorldSleepDay
- March 15 – #WCRD2019 (World Consumer Rights Day)
- March 17 – #StPatricksDay
- March 20 – #InternationalDayofHappiness
- March 20 – #WorldStorytellingDay
- March 28 – #EarthHourDay
- March 30 – #NationalDoctorsDay
#April
Don’t be fooled at the start of the month. April is a good time to enjoy spring vibes, be less nervous on Stress Awareness Day, and discuss your favorite books on World Book Day.
- April 1 – #AprilFools
- April 2 – #WAAD (World Autism Awareness Day)
- April 7 – #WorldHealthDay
- April 10 – #EncourageAYoungWriterDay
- April 11 – #NationalPetDay
- April 16 – #StressAwarenessDay
- April 16 – #GetToKnowYourCustomersDay
- April 22 – #EarthDay2020
- April 23 – #WorldBookDay
- April 29 – #InternationalDanceDay
#May
Can you smell a barbecue? Then it’s definitely May. Get that grill out to celebrate Mother’s Day and Family Day with your loved ones.
- May 1 – #IntWorkersDay (International Workers Day)
- May 3 – #WPFD2020 (World Press Freedom Day)
- May 4 – #InternationalFirefightersDay
- May 4 – #MayThe4thBeWithYou this day. Make popcorn and watch #StarWars all day long
- May 5 – #ThankATeacher
- May 6 – #NursesDay
- May 10 – #MothersDay
- May 15 – #FamilyDay
- May 28 – #NationalHamburgerDay
- May 29 – #PaperclipDay
#June
Breathe out, we’re halfway through the year. Enjoy the month of weekend getaways, cold drinks, and sunglasses. June is the time to be creative and come up with fresh juicy ideas to engage your customers. Don’t miss Social Media Day—it’s what we’re all here for.
- June 5 – #WorldEnvironmentDay
- June 6 – #HigherEducationDay
- June 8 – #WorldOceansDay
- June 8 – #BestFriendsDay
- June 14 – #ChildrensDay
- June 14 – #GiveBlood on Blood Donor Day
- June 21 – #FathersDay
- June 21 – #WorldMusicDay
- June 21 – #InternationalYogaDay is a great time to give your body and mind a well-deserved break
- June 30 – #SMDay (Social Media Day)
#July
July gives you various opportunities for casual communication with your customers. Get yourself a chocolate and finally ask all those burning questions. What emojis do your customers love? Do they talk to strangers in elevators? It’s time to find out.
- July 1 – #CheerUpTheLonelyDay
- July 7 – #WorldChocolateDay
- July 15 – #GiveSomethingAwayDay
- July 16 – #GetToKnowYourCustomersDay
- July 17 – #WorldEmojiDay
- July 30 – #DayOfFriendship
- July 31 – #TalkInAnElevatorDay is when you can fearlessly pitch your business idea
#August
Devote this month to self-care. For instance, relax with a book on National Book Lovers Day.
- August 1 – #RespectForParentsDay
- August 8 – #InternationalCatDay
- August 9 – #NationalBookLoversDay
- August 12 – #YouthDay
- August 15 – #NationalRelaxationDay
- August 16 – #NationalTellAJokeDay
- August 19 – #WorldPhotoDay
#September
September is filled with trendy hashtags for #coffelovers and #booklovers. Showcase your favorite writers on Literacy Day and discuss the most interesting books you’ve read.
- September 5 – #CharityDay
- September 6 – #ReadABookDay
- September 8 – #LiteracyDay
- September 21 – #PeaceDay
- September 22 – #HobbitDay. It’s time to plan your trip to the Shire!
- September 22 – #1stDayOfFall
- September 29 – #InternationalCoffeeDay
- September 29 – #WorldHeartDay
- September 30 – #InternationalPodcastDay
#October
It’s time to plan an awfully good marketing campaign, if you dare. This list of popular hashtags will help you stay on top of the October trends.
- October 1 – #UNDOP (International Day of Older Persons)
- October 2 – #WorldSmileDay
- October 4 – #WorldAnimalDay
- October 5 – #WorldTeachersDay
- October 11 – #DayOfTheGirl
- October 15 – #GetToKnowYourCustomersDay
- October 16 – #FoodDay
- October 20 – #StatisticsDay
- October 24 – #UNDay (United Nations Day)
- October 31 – #Halloween
#November
The year is almost over! Cheer yourself up while prepping for the holiday season and indulge your customers with great Black Friday and Cyber Monday deals.
- November 3 – #NationalSandwichDay
- November 4 – #NationalCandyDay
- November 13 – #WKD (World Kindness Day)
- November 17 – #InternationalStudentsDay
- November 20 – #UNChildrensDay
- November 21 – #WorldHelloDay
- November 26 – #Thanksgiving
- November 27 – #BlackFriday
- November 30 – #CyberMonday
#December
The new year is waiting on your doorstep. Spread the holiday cheer, connect with your audience, and boost sales with Christmas deals.
- December 1 – #GivingTuesday
- December 3 – #IDPWD (Persons with Disabilities Day)
- December 4 – #NationalCookieDay
- December 9 – #ChristmasCardDay
- December 10 – #HumanRightsDay
- December 10 – #NobelPrize
- December 11 – #InternationalMountainDay
- December 25 – #ChristmasDay
- December 27 – #NoInterruptionsDay
- December 31 – #NewYearEve
The holiday season is a great time to promote your business and increase sales. If you want to stand out from the crowd and get your brand noticed, don’t be afraid to use creative ideas. For instance, by adding eye-catching flipbooks and relevant hashtags to your social media posts, you will generate more views and attract new customers.
Incorporate social media holidays into your marketing strategy and share content related to trending topics to increase brand awareness. Also, creative and themed posts will attract more followers and boost your engagement rates.
