Already got the holiday shopping fever? Well, even if you haven’t, your customers sure have. In 2021, 55% of consumers will start shopping for holidays before Thanksgiving, and 31% of those will do so before Halloween. The cheer is on the loose.
This means that if you want to ramp up your holiday revenue, it’s time to think about campaigns and promotion strategies.
However, some of the tried and true tactics of previous years may not work this time. We’ve all been through a lot. The world has changed, and so have people’s habits and their relationships with brands. A simple giveaway or a limited-time discount may not cut it anymore, because people will look not only for the best deals but also for brands that address social issues and are trusted by social media influencers.
With this in mind, let’s look at some creative content-driven holiday marketing ideas you can use to delight your customers and increase sales.
#1 Put Together an Interactive Gift Guide
A gift guide is a thing you cannot go wrong with. Holiday shopping is stressful, as people often have to cram it into their ever-expanding to-do lists. So your customers will definitely appreciate an easy and fast way to find that perfect gift.
While it’s okay to go with traditional gift categories such as ‘For Her’ and ‘For a Colleague’, you can make your guide even more valuable by categorizing items by interest and personality. People will love it if they can quickly find a gift for their favorite ‘foodie’ or ‘dog-lover’. And keep in mind that while helping your customers in this way, you also shorten their journey from the guide to the shopping cart.
Check out this cozy and elegant Holiday Guide by Maveron for some inspiration:
#2 Offer Free Gift-Wrapping
Gift-wrapping is another chore that no one likes, apart from a few fans. Offering to do it for your customers may be a small gesture, but undoubtedly an appreciated one.
Besides boosting your brand value, this may also result in extra attention on social media when people start posting their unboxings on Facebook and Instagram.
#3 Be Creative About Your Holiday Email Marketing Campaigns
The competition is especially rough during the holiday season, and your customers’ inboxes will be flooded with special New Year marketing promotions and limited deals. Nothing is wrong with jumping on the bandwagon, but why not try something new if you want to stand out?
For example, you can send your customers a holiday to-do list (with a few links to your products or services). It’s a simple, yet delightful Christmas promotion that doesn’t look too salesy, yet provides plenty of opportunities to remind people about your brand and encourage them to buy from you. Here’s how we did it at FlippingBook:
Or if you want something more laconic, here’s a great example of an unusual Thanksgiving email campaign from Bonobos:
#4 Host Online Classes or Tutorials
If your business deals in knowledge and services, the previous two tips might not be for you. But you too can and should participate in seasonal festivities. In fact, you have the perfect opportunity to do something different this holiday season.
Hosting an online event is a great way to connect with your audience and establish your expertise in your field (and, of course, promote your products.) If you are an interior designer, you can do a workshop on decorations. A travel agency? A gym? Share tips and tricks, invite an expert for a live interview—the opportunities are limitless once you start thinking about it.
#5 Get Social Influencers on Your Side
People buy from the brands they trust, but they buy even more willingly from the people they trust. Recent data shows that influencer marketing ROI is 11 times greater than traditional banner ads.
The best part about this type of marketing is that it’s for budgets of all sizes. With micro-influencers (5,000–20,000 followers) and nano-influencers (1,000–5,000 followers) on the rise, you can benefit from this channel without spending a fortune on it.
Things to consider when planning your Christmas or New Year promo campaign on social media:
- Facebook is thought to be less effective while Instagram and TikTok are the forces to be reckoned with.
- If you are sending over any free products for review, make sure to do it well in advance. This way, bloggers can try them out and post about them in time for those early shoppers.
- Go for authenticity. This means you shouldn’t treat influencers as another ad channel. Instead, think of them as creative partners and allow a certain degree of freedom. Delivered in the influencer’s particular style, the message will feel more genuine and instill trust.
#6 Partner Up with a Charity
What's a better way to honor the Christmas spirit than to give back? After all, that’s what holidays are about—being grateful and generous with the people around us.
You can donate a portion of your holiday marketing campaign revenue to a local charity or a fund you support. And you can make it fun! For example, one of the best Christmas promo campaigns, a famous ‘Believe’ campaign by Macy’s, encouraged people to write a letter to Santa on a dedicated website. For every letter, Macy’s gave $1 to the Make-A-Wish foundation.
Not only will you help change things for the better with a campaign like this, but you will also get an opportunity to share your values with your audience and spread the word about your brand.
Tips to Ensure Your Holiday Marketing Campaign is a Success
The holiday season is always hectic, and even the most careful planners can overlook something important. So here is a short list of things to remember when preparing a holiday promo campaign:
- Set up goals and metrics. Even if you try a new approach and don’t know what to expect, it’s important to set some expectations about the outcome. This will help you make solid, data-driven decisions next year.
- Prepare your sales and support teams. Marketing campaigns are the most effective when all client-facing teams work together to deliver the best customer experience.
- Track the performance. The more data you get, the easier it will be to analyze the success of your campaign. By the way, did you know you could track your PDFs in the same way as your emails? FlippingBook lets you track the interactions with your documents, which can be helpful if you want to check the performance of your Gift Guides or other holiday-related PDF collateral.
- Use social media to maximize your outreach. Even if you focus on email marketing, don’t forget about social channels. It’s especially important if you want to connect with Gen Z consumers and Millennials.
- Optimize for mobile devices. People are glued to their phones, so don’t forget to check your content for a smooth mobile experience.
- Don’t leave the preparations till the last minute. We all know that everything is possible if you pull up an all-nighter before the deadline. But wouldn’t we be much happier and saner, if we didn’t have to?
For marketers, the holiday season may be the busiest time of the year, but it’s also a great opportunity to boost end-of-the-year revenue and brand awareness. We hope our list helps you find the perfect holiday campaign idea. Now it’s time to start planning! Just don’t forget to have some fun along the way.
Anastasia Kurosh is a Content Marketer at FlippingBook. Ana’s passions are digital marketing, books and discovering something new about the world and herself every day.