Spring is just around the corner, and Easter is hopping closer! Easter is a joyful, family-centered holiday celebrating renewal, hope, and togetherness. What’s more, it’s a great time for brands to engage with their customers through exciting, festive campaigns that capture the spirit of the holiday.
A quick fact: U.S. consumer spending on Easter reached $22.4 billion in 2024, with 81% of Americans celebrating the holiday. Even those who don’t celebrate will welcome seasonal deals, promotions, and fun activities. To help you empower your holiday marketing, we’ve gathered the most creative and effective Easter marketing ideas to expand reach and drive sales. Let’s dive in!
Key Takeaways: Make the Most of Easter Marketing
🐰 Easter is a golden opportunity for brands: It's the perfect time to connect with clients through jolly campaigns. Be creative and use pastel colors and springtime symbols (flowers, eggs, bunnies). It will help you create an overall sense of rebirth and positivity in your marketing campaigns.
🌱 Sustainability is in: People love eco-friendly brands, so consider using sustainable packaging, digital egg hunts, and green giveaways to create a positive impact.
🎉 Interactive experiences keep clients engaged: Whether it’s a digital catalog, an AR egg hunt, or a fun Easter quiz, creative experiences make shopping more exciting.
📲 Social media is your best friend: Run photo contests, Easter challenges, and use trending hashtags to increase interaction and bring your community together.
💌 Personalization makes it extra special: Personalized Easter cards made by AI and gift recommendation chatbots help customers feel valued and keep them coming back.
Get ready to spread the Easter joy and make this season one to remember!
Easter Marketing Ideas for 2025
For Easter 2025, brands will blend technology, personalization, and sustainability to create fresh and memorable campaigns. Check out some of the most engaging and forward-thinking ideas and find the ones that work best for your business and industry.
#1 Sustainable and Eco-Friendly Initiatives
Green practices are more than a buzzword in 2025. Consumers value sustainability and support eco-friendly brands that align with their values. Companies can respond by offering eco-conscious products and packaging, like these:
🌱 Sustainable packaging
Traditional Easter packaging often includes plastic wrapping, which contributes to waste. Switching to sustainable alternatives helps your brand become more nature-friendly and enhances its eco-conscious image. Here are a few ideas:
- Use recyclable or compostable packaging, made from kraft paper, cardboard, or biodegradable plastic.
- Offer refillable containers for Easter treats.
- Replace plastic Easter grass with shredded recycled paper or fabric.
🐣 Digital Easter egg hunts
Traditional plastic Easter eggs have a negative impact on the environment. A digital hunt, on the contrary, provides waste-free fun. So a great Easter marketing idea is to create an interactive online scavenger hunt on your website or in your app where customers find hidden digital eggs for discounts or prizes. You can also:
- Host a social media contest, asking followers to find hidden ‘Easter eggs’ in your Instagram stories or website images.
- Partner with local businesses for a QR-code-based treasure hunt, offering eco-friendly rewards.
ABCya, a website that provides educational games and activities for school-aged children, created a fun and interactive egg hunt for children.
Source: ABCya
🌿 Green giveaways
Who doesn’t love freebies? Offering sustainable gifts encourages eco-conscious behaviors and inspires your audience. Check out what you can do:
- Give away plantable seed paper with purchases—clients can plant them to grow flowers or herbs.
- Offer reusable shopping bags featuring your brand logo as a freebie with every Easter purchase.
- Provide discounts for customers who bring in used packaging for recycling.
#2 Immersive and Interactive Experiences
Creating interactive experiences can increase customer engagement and deepen emotional connection. So blending digital interaction with traditional Easter activities is also an effective Easter marketing idea.
✨ Interactive gift guide, catalog, brochure
Create an interactive guide, catalog, or brochure to educate your audience, promote new products or services, or make unique offers. This way, you can empower your Easter marketing and advertising campaigns, connect with your clients, and boost your holiday sales. Are any of the content types the ones you can create for your business?
- Craft digital brochures for children that educate them about the history of the holiday and cultural traditions. This way, you can spark their interest in Easter quizzes and egg hunts and help them learn about their culture.
- Make Easter church bulletins to inform the community about the upcoming activities and invite them to participate.
- Create digital gift guides and catalogs to help your clients buy holiday gifts for their loved ones. Embed videos and pop-up image galleries that showcase the products at their best and add links to your online shop so that your readers can purchase the products right away.
See for yourself! Flip through this lovely Easter guide, made with FlippingBook:
You can make such a digital guide from a PDF in a few simple steps. If you don’t have a ready PDF yet, you can find the ready template you like in Canva, customize it, and then publish it to FlippingBook to make it interactive. Just like we did in the example above via FlippingBook and Canva convenient integration (Template by Marissa Abao).
To enhance the festive spirit of Easter, use the Easter color palette in your content design. We’ve chosen the Cozy Coral look from FlippingBook’s wide collection of backgrounds to complement the guide’s design nicely. The popular colors for this occasion are often bright pastel tones, bringing a gentle and vibrant feeling.
Source: Merchize
📲 AR egg hunts
Leverage AR to create interactive Easter egg hunts that blend the physical and digital worlds. Consumers can use their smartphones to uncover hidden eggs in their neighborhoods, parks, or even within a branded app—each egg revealing special offers, behind-the-scenes content, or even mini-games.
#3 Interactive Social Media Campaigns
Encourage user-generated content with unique hashtags to generate buzz and build community. Here are some social media interactive post ideas for you:
- Launch a ‘Caption this’ Easter challenge when you post an Easter-themed image and ask followers to come up with the best caption. Reward the most creative entry. For instance, you can post a picture of a mischievous bunny stealing candy—’What’s this bunny thinking? Best caption wins a gift card!’
- Offer a virtual Easter bingo—share a downloadable Easter-themed bingo card with fun tasks (e.g., Find an egg, Post a selfie with bunny ears).
- Create engagement with a photo contest, depending on your industry—for example, ask followers to share their Easter décor, spring gardens, or dream home inspiration using a branded hashtag, if you’re looking for Easter real estate marketing ideas.
See how Cadbury’s, a multinational confectionery company, shares a cake made from their Mini chocolate eggs, thus encouraging their customers to be creative.
To reach a wider audience, don’t forget to use Easter hashtags in all your posts. There are many holiday hashtags to choose from:
General Easter Hashtags
🐰 #HappyEaster
🌸 #EasterVibes
🥚 #EasterFun
🎉 #EasterCelebration
🐣 #EasterJoy
🌿 #SpringAwakening
Marketing & Shopping Hashtags
🛍️ #EasterSale
💸 #SpringDeals
🎁 #EasterGifts
🔎 #EasterEggHunt
🔥 #LimitedTimeOffer
Engagement & Community Hashtags
📸 #EasterMoments
🎨 #DIYEaster
🍽️ #EasterBrunch
💐 #SpringBlooms
🐥 #HelloSpring
#4 Personalized Virtual Experiences
Easter 2025 is the perfect time to create customized, immersive virtual experiences that make clients feel special. Personalization strengthens audience involvement, builds brand loyalty, and enhances the overall user experience. Here are fresh unique ideas:
- AI-powered personalized Easter cards: Let customers create custom digital Easter cards with their names, photos, and messages using AI-generated designs.
- AI-powered gift recommendation chatbots: A chatbot that suggests personalized Easter gift ideas based on user preferences, previous purchases, or quiz results.
That’s it! We hope that these ideas will help you create memorable experiences with your audience and bring you new clients and sales.
