Ebooks can be called the charismatic leaders of content marketing. They are perfect for positioning your business as an industry expert and reaching a wider audience with your knowledge. Plus, ebooks are among the most popular offers for lead generation as they are very efficient in nurturing existing leads into customers.
In the age of visual digital content, ebooks are becoming more and more interactive because plain content simply doesn’t work anymore. We all know that the reader’s attention span is limited, people just scroll through your content if they don’t find it attractive enough to spend their time on it. So, stepping into the interactive field is an awesome way to capture attention right from the start and take your clients to the desired goals.
With this in mind, let’s talk today about why you should create interactive ebooks and how to enhance them so they can work at their best.
What is an Interactive Ebook?
Interactive ebooks allow the reader to become fully immersed in content and allow you to be creative and think outside the traditional linear format. Instead of making a simple PDF with texts and images, you convert PDF to an ebook with a unique interactive experience. The format of a digital ebook allows you to include videos, GIFs, links, audio, charts and polls, and other interactive elements.
See for yourself, flip through this beautiful ebook, made with FlippingBook Online, an interactive ebook creator.
Interactive ebook example
By the way, if you want to learn how to make an interactive ebook from scratch, read our article and start creating in no time.
Why You Should Use Interactive Ebooks in Your Marketing
Creating interactive ebooks gives you a wonderful opportunity to set your digital content apart from all of the other ebooks and digital products on the market. If you’re looking for a unique selling point, the ability to interact with your content is a great one.
Plus, an ebook is one of the most loved lead generation tools. The recent survey by Semrush supports this fact—the emphasis on lead nurturing throughout the funnel explains why creating ebooks continues to thrive in popularity. Ebooks are an amazing way to nurture targeted leads, allowing brands to demonstrate authority, build their email list, and even generate revenue directly.
How to Enhance Your Interactive Ebooks
Interactive ebooks open new horizons for your creativity. All you need is to convert PDF to an ebook online and then add interactive elements to make your content much more informative, compelling, and rich. Don’t forget to have fun in the process!
So let’s look at the most popular interactive media out there to see what suits you best.
Video has been one of the breakout trends in the marketing world in the past decade. It remains a key priority for marketers with video usage increasing slightly throughout 2020—and its expected further increase in the next 12 months. The number of businesses using video as a marketing tool, overall, has grown from 61% to 86% since 2016.
Source: State of Video Marketing report
Check out what you can achieve by making interactive ebooks with video content.
One of the main reasons for using videos in your ebook is that they convert more leads into customers. According to recent research, 74% of marketers say that video content outperforms other marketing content when it comes to conversion rates. By the way, if video content isn’t part of your in-house capabilities yet, consider hiring talent on-demand to fill the gap.
Inform and educate
Videos can be good for enriching your interactive digital books and making them more informative. Using videos helps you explain new and complex concepts in a visual and easy-to-consume way. It's unsurprising that video adds great value to the reading experience.
Engage the audience
Today people are busy and don’t have time to read long descriptions or dig deep into the text. By using engaging storytelling and different types of media, including videos, in your ebooks, you can easily catch people’s attention and keep them entertained.
See how engaging a video can look in your ebook.
Interactive ebook example
Search engines love videos and see them as high-quality content, so using videos in your ebooks can work wonders for your SEO strategy.
More and more businesses incorporate GIFs into their marketing content and use them to stand out among competitors and better connect with their audience visually. Let’s see what you can achieve by creating interactive books with GIFs.
Tell stories and entice readers
Animated GIFs can be very helpful both in storytelling and in engaging clients. People can interact with this format quicker than they would with a still image, and gain knowledge from the highlighted movement as they would from a video.
Whether you're illustrating your marketing content with humorous GIFs or want to emphasize important points in your ebook, GIFs are the best at attracting attention and conveying a lot of information at once.
Plus, if you want to give users a sneak peek at a new product, tease a big announcement, or stir up excitement over an upcoming sale, GIFs are a great way to do this.
Illustrate complex ideas
GIFs are the perfect medium to drive home any complex messages, for
example, to explain new concepts or animate data in your educational or training ebooks. Plus, GIFs allow you to show each step of any process in short how-to guides.
Product features or new data can be quite hard to describe in a few words or images; they require video instructions. That’s why the looping effect of animated GIFs can be very helpful in such cases, allowing your readers to watch GIFs as many times as they need until the concept is clear.
Check out how you can illustrate the data in your flipbook in a fun and elegant way.
Interactive ebook example
Static images are already a thing of the past. Nowadays images shouldn’t just be there to make the ebook easy on the eyes. Rather, they are used to enhance the reader’s understanding of the material you’re covering.
Turning PDFs into ebooks lets you do exactly this—by adding various pop-up images on their pages you enrich your reader’s experience. A pop-up image becomes a clickable high-resolution preview that allows readers to study all the details of your visual.
For instance, check out how pop-ups work in this ebook. Neat, right?
Interactive ebook example
Here are just a few fun ideas for designing pop-ups:
- Craft fun facts pop-ups to make your educational content more compelling and easy to understand.
- Decorate the bullet points with bright icons and graphics.
- Add detailed product descriptions so that your readers have all the info they need right at hand.
You can make any content in your ebook clickable: text, images, phone numbers, or emails. This is a good way to create an interactive bibliography, include clickable in-text citations, link back to your website, blog, or other useful resources.
Lead Capture Form
Many interactive ebook software allow you to add a lead capture form to your content. For example, FlippingBook lead capture form lets you collect leads right within your digital ebook and all the lead info is gathered into one convenient chart. This way, you can start processing and qualifying your leads right in your account without going anywhere.
With the help of the lead capture form, you can gather such data as email, name, phone number, company name, and country. It’s totally customizable, so you can add any other fields into your lead form.
Charts and Graphs
Graphs, charts, and flowcharts are ideal for showcasing information. If you have any data, statistics, or numbers to share in your ebook, consider visualizing them with interactive charts and graphs instead. Thus, statistical information that is considered quite boring by many people turns into an immersive experience that every reader would like to try.
That’s it! We’ve covered how to create an interactive ebook and add interactive elements that can empower your ebooks and make your marketing content even more efficient. Good luck with creating your interactive ebooks!