As a perpetually busy sales specialist, it's easy to get so entrenched in the daily grind of meetings and follow-up calls that you lose sight of the bigger picture. Yet, breaking away to update your sales knowledge, sharpen skills, and devise new strategies is crucial for growth—both for you as a professional and for your company.
The best way to foster that growth is by attending a sales conference. Sales conferences and summits are invaluable sources of the latest industry news, expert knowledge, and networking opportunities. They provide a chance to talk to mentors, share experiences with peers, discover new effective tools, and gain the motivation for positive change.
We’ve covered HubSpot’s INBOUND 2024 and Web Summit 2024 separately as probably the biggest and most hyped-up events. Now, let’s take a look at other promising sales conferences planned for 2024 and 2025, so you can make an informed choice.
#1 Sales Success Summit
📅 Date: October 7–8, 2024
📍 Location: Austin, TX
💸 Ticket cost: $1,399 as a single payment, or $362 as a 4-month subscription
👥 Visitors: fewer than 200
🔗 Website: Sales Success Summit
Why attend: Held by Sales Success Media, a well-known sales podcast producer, this conference brings together individual sales professionals and top performers from across the USA to share their best practices and strategies for consistently achieving high results. If you want to hear from real professionals with firsthand sales experience, this is the place to be.
With only 200 seats available, the conference offers an intimate setting with a strong emphasis on networking and building a community of like-minded individuals passionate about success.
#2 SaaStr Annual
📅 Date: September 10–12, 2024
📍 Location: San Francisco Bay Area
💸 Ticket cost: from $799 per person for a group of 3+ attendees
👥 Visitors: 13,000+
🔗 Website: SaaStr Annual 2024
Why attend: The conference features high-quality sessions from industry leaders, valuable networking opportunities, and workshops focused on actionable insights in sales, marketing, and customer success.
This year, over 300 speakers from world-class companies such as OpenAI, GitHub, Loom, and Atlassian will be present. Attendees can look forward to more than 150 workshops and classes designed to provide actionable strategies and skills.
#3 B2B Summit North America
📅 Date: March 31–April 12, 2025
📍 Location: In-person Phoenix & Digital
💸 Ticket cost: $3,795 (early bird)
🔗 Website: B2B Summit North America
Why attend: This conference covers all things B2B, from aligning cross-functional strategies to embracing the power of AI. It offers a valuable opportunity for sales, marketing, and product specialists to gain a deep understanding of the evolving dynamics between data, brands, and consumers, and to acquire the right skills and tools to navigate this transition and drive growth.
After the event, attendees will have access to the digital hub for 12 months, which includes session recordings, presentations, and bonus content.
#4 Sales Enablement Summit
📅 Date: September 4–5, 2024 (more on the website)
📍 Location: San Francisco
💸 Ticket cost: $1,095 for an individual pass
👥 Visitors: 150+
🔗 Website: Sales Enablement Summit
Why attend: The Sales Enablement Summit is ideal for sales enablement and product specialists looking to learn new strategies for driving sales success. The conference covers a diverse range of timely topics, including strategies to scale, full-stack enablement, and harnessing the power of AI to increase competitiveness and productivity.
The roster of speakers is impressive, featuring senior specialists from Salesforce, LinkedIn, Glassdoor, Revolut, and other leading companies who will share their knowledge and expertise.
#5 OutBound Conference
📅 Date: November 6–8, 2024
📍 Location: San Antonio, TX
💸 Ticket cost: starting from $997 for an individual pass
🔗 Website: OutBound Conference
Why attend: OutBound is one of the largest conferences offering high-quality and high-value sales training materials and networking opportunities. It combines traditional techniques with the latest innovations to help sales specialists and leaders develop their prospecting, top-of-funnel, and closing skills. Ultimately, it aims to help participants sell more efficiently.
Check out the full agenda in this comprehensive brochure:
#6 Dreamforce
📅 Date: September 17–19, 2024
📍 Location: San Francisco, CA and Digital
💸 Ticket cost: $1,499 for an individual pass (early bird price)
👥 Visitors: 11,000+
🔗 Website: Dreamforce
Why attend: This year, Dreamforce’s main focus is AI and its integration into business processes for exponential growth. You'll have the chance to train with some of the world's leading experts and innovators, access 1,500+ sessions on sales strategies, customer success, leveraging AI for outstanding customer experiences, and more. Additionally, you will find ample networking opportunities and plenty of inspiration.
#7 Gartner CSO & Sales Leader Conference
📅 Date: May 20–21, 2025
📍 Location: Las Vegas, NV
💸 Ticket cost: $4,000
🔗 Website: Gartner CSO & Sales Leader Conference
Why attend: Gartner’s conferences are tailored for Chief Sales Officers, sales operations, and sales enablement leaders who seek actionable insights and tools to enhance their skills and ensure their organizations’ growth.
The 2025 program is still in development, but reviewing the 2024 lineup will give you a good sense of the topics discussed and the value you can gain from attending.
One of the most notable benefits is the opportunity to have a one-on-one session with an expert to discuss your unique situation and how to align the conference content with your goals.
#8 National 2024 Sales Conference
📅 Date: November 14, 2024
📍 Location: Birmingham, UK
💸 Ticket cost: £345+VAT for an individual pass (early bird)
🔗 Website: National Sales Conference
Why attend: If you are a revenue, sales, or customer success specialist seeking professional development opportunities, the National Sales Conference is a great investment. Densely packed with workshops, sessions, roundtable discussions, and keynotes, this event provides a wealth of up-to-date and diverse knowledge on the state of sales, new sales strategies, implementing AI for more effective sales operations and sales enablement, and more.
#9 Sistas in Sales Summit
📅 Date: September 19–21, 2024
📍 Location: New York
💸 Ticket cost: $450 for an individual pass (early bird)
🔗 Website: Sistas in Sales Summit
Why attend: Celebrating its 7th anniversary, the Sistas in Sales Summit is an excellent opportunity for any woman of color seeking community, world-class sales training, and personal development. The speaker lineup includes leaders from major brands like Microsoft, Salesforce, and Google, who will share their experiences and expertise. Additionally, you'll benefit from numerous networking opportunities and career advancement advice.
#10 Future of Sales Conference
📅 Date: March 6, 2025
📍 Location: London
💸 Ticket cost: Free
👥 Visitors: 400+
🔗 Website: Future of Sales Conference
Why attend: The Future of Sales Conference is a solid choice for time-pressed sales professionals. In just one day, attendees gain access to 30 exclusive presentations, meaningful roundtable discussions, and real-life case study presentations.
The lineup includes topics on sales success, sales enablement, managing sales talent, driving sales growth through technology, sales collaboration, and many other practical questions.
#11 DigitalNow Revenue Summit
📅 Date: April 15–17, 2025
📍 Location: Denver, CO
💸 Ticket cost: unknown at this time
🔗 Website: DigitalNow Revenue Summit
Why attend: Although the agenda for next year is yet to be announced, the 2024 summit was highly praised by attendees for its sessions on incorporating new technology, a variety of keynote and breakout activities, and excellent networking opportunities.
The event is an ideal fit for both marketing and sales specialists looking to update their skills and exchange experiences and perspectives with peers across different industries.
#12 Surf & Sales Summit
📅 Date: November 15–19 and 20-24, 2024
📍 Location: Playa Grande, Costa Rica
💸 Ticket cost: $3,950
🔗 Website: Surf & Sales Summit
Why attend: The Surf & Sales Summit is a truly unique experience as it combines sales and leadership training with actual surfing classes on the picturesque beach of Playa Grande. If you’re a sales leader, account executive, or a founder in need of breaking away from the routine and walking away with some deep insights and applicable knowledge, Surf & Sales Summit is what you are seeking.
#13 Sales Innovation Expo
📅 Date: November 27–28, 2024
📍 Location: London
💸 Ticket cost: free
👥 Visitors: 6,000+
🔗 Website: Sales Innovation Expo
Why attend: According to the organizers, the Sales Innovation Expo aims to inspire sales specialists, highlight innovations, and provide attendees with tools to improve their business. You can expect sessions and expertise on sales engagement, enablement, leadership, and sales techniques from world-renowned experts, along with ample time and space for networking with your peers.
As an added bonus, you’ll have the opportunity to meet many of your suppliers and perhaps find new partners.
#14 Slush
📅 Date: November 20–21, 2024
📍 Location: Helsinki
💸 Ticket cost: €1,095 for an individual pass
👥 Visitors: 13,000+
🔗 Website: Slush
Why attend: Slush is the largest non-profit startup conference aimed at founders and entrepreneurs. With an impressive lineup of industry leaders, investors, and innovators, it’s a fantastic platform for knowledge sharing, growth opportunities, and networking.
If you want to immerse yourself in the startup community and acquire relevant skills and tools to accelerate your development, Slush is not to be missed.
How to Get the Most from a Sales Conference
Preparation is key to getting the maximum value from your money and time at the conference. Here are some tips on what to consider before booking your ticket:
💡 Research the conference. Review the agenda to identify the key sessions, speakers, and events most relevant to your objectives. It’s also a good idea to see if anyone you know or want to connect with is attending the conference to optimize your networking.
🚀 Set objectives. Do you want to find new partners, learn more about a specific product, or discover industry trends and how to shift your strategy accordingly? Keeping a few clear goals in mind will help you select the right event and measure its impact later.
📝 Make a schedule. Big events can be overwhelming. Check the tracks and the layout of booths beforehand, plan your route, decide which sessions and activities cannot be missed, and set aside some time for networking.
🧲 Bring promotional materials. If you want to make a memorable first impression, come prepared. Business cards are always a good idea but also consider brochures or presentations on your products and services. Better still, opt for digital brochures to avoid the hassle of carrying paper materials. You can share digital brochures as links, which are easy to manage and distribute.
FlippingBook lets you digitize all your important content, make it interactive, and share it via a handy mobile app. This way, you deliver your message directly to your recipient’s inbox. Moreover, when they open your document, you get a push notification and know it’s time to follow up.
Watch this video to learn more:
Want to come prepared for your sales meetings?
🙋🏻♀️ Network effectively. Refresh your elevator pitch to give a concise and compelling introduction to your company or yourself. Update your LinkedIn profile and engage with other attendees on social media using the conference hashtags.
💌 Evaluate and follow up. After the conference, organize your notes to identify key insights and takeaways. Then, make an actionable plan to implement the changes or strategies you learned. Stay in touch with your new contacts and continue conversations via email or social media.
We hope these tips boost your confidence and help you maximize your time and effort at your next sales conference! With the right research and preparation, you're bound to gain tremendous value and have an enjoyable time at the event.
