Smart brands know that visibility builds trust, and trust leads to faster decisions. But how do you keep your brand top-of-mind in today's crowded digital space? With the latest addition to the FlippingBook Online branding suite, you can do just that! Now you can tailor the entire flipbook URL, not just the domain, and enhance your branding experience even more.
These powerful, personalized URLs help reinforce your brand identity, increase trust, and drive more engagement with your content. Let’s explore how they work and why they’re a must-have in your marketing toolkit.
How Branded Flipbook Links Work
When you turn your ordinary flipbook links into fully branded ones, the first half of the link will carry your company name, boosting client trust and click rates. From now on, you can also set a unique URL slug, the part of the link that comes after your custom domain. This slug can reflect the content or theme of your flipbook, making the link more meaningful and easier to share.
For example, your link with a custom domain looks like this: brochures.your-brand.org/view/123 and your fully branded link will look like this: brochures.your-brand.org/anything-you-want. As you see, you can include your brand name in the link and highlight the type of document your clients will view. All in one link! Brochures here can be whatever you want, depending on the industry you’re in or the kind of flipbooks you make.
If you have already set up a custom domain, you can customize your links right away: go to your account, choose any flipbook, click Share, and then Customize.
⭐Branded links are available on the Advanced plan and higher, once you’ve set up a custom domain. Need a hand with setting up your custom domain? Book a meeting with our product expert, and we'll gladly help! Or learn more about custom domains.
Benefits of Branded Links
Branded links are more than just a nice visual touch—they're a strategic tool that can elevate your marketing efforts across every channel. Let’s take a look at what they can help you achieve.
🏷️White label your flipbooks
You can remove any mention of FlippingBook from your flipbook URLs and fully brand them for instantly recognizable content. That means every link you share promotes your brand, not someone else’s. It’s a subtle but powerful way to show professionalism, attention to detail, and a strong commitment to a cohesive brand identity.
🤝Build trust and enhance communication
Branded links give users a clearer idea of where the link will lead, reducing hesitation or suspicion about spam or phishing. This builds trust with potential leads and clients, so when they see your custom flipbook link, they’re more likely to click with confidence. Whether you’re sharing flipbooks, catalogs, or presentations, branded links make your communication feel more polished and your collaboration more seamless.
📈Boost click-through rates
Branded links don’t just look better—they perform better. As people readily click on the branded link they found via search engines or got by email from you, your click-through rates grow. In fact, it’s proven that branded links increase CTR by up to 39%, thus driving more traffic to your content.
🔍Improve SEO
While branded links themselves don’t directly help SEO, they can increase site traffic (a good signal for search engines) when your audience clicks on your content and spends time reading it. What’s more, custom flipbook links help with branded search visibility, especially when links are shared widely.
Click through our interactive, step-by-step demo on adding branded links or read the Help Center article to learn all the details.
We hope that our new branding feature will help you reinforce your brand and set you apart from the competition. Good luck!
