• Excluding fake traffic from your GA account

Unfortunately, spam is a fact of life nowadays and it will even show up in your GA reports, obfuscating your data. Google Analytics knows which account to put the data in because of the unique UA number that is added to your webpages (and your FlippingBooks are in essence just that — webpages). But that means that ANY page with Google Analytics code and your UA number will be able to put data into your account. This is not limited to just your own pages! Spammers abuse this to sneak their domain names into your reports. Another trick is to actually open your pages with automated bots, and then hope you look back on where all that traffic comes from.

Depending on the amount of traffic that you get, the percentage of fake traffic can range from marginal to very high. While it is very time consuming to get 100% clean data, it is very easy to remove 98% of the spammers, by filtering your data. We will show you how to create 2 filters, that

To create these filters log in to your Google Analytics account at https://analytics. google. com and:

  • Go to ‘Admin’
  • Click on Filters in the column ‘View — All Website data’
  • Click on Add filter
  • In the Filter Name, type «Hostname»
  • Click on the button ‘Select Filter Type’ and change it to ‘Include Only’
  • Click on the button ‘Select source or destination’ and change it to ‘traffic to the hostname’
  • Click on the button ‘Select expressions’ and change it to ‘that contain’
  • If you use FlippingBook Cloud then type ‘cld. bz’ in the Hostname textfield. Use your own server name if you host on your own webserver
  • Click save


  • Click on Add filter
  • In the Filter Name, type "Screen resolution’
  • Click on the button ‘Custom’
  • Click on the button ‘Select field’ and in the textbox type ‘screen resolution’
  • In the text field Filter Pattern type ‘^\(not set\)$’
  • Click save



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