Excluding fake traffic from your GA account

Product: FlippingBook Publisher

Unfortunately, spam is a fact of life nowadays and it will even show up in your GA reports, obfuscating your data. Google Analytics knows which account to put the data in because of the unique UA number that is added to your webpages (and your FlippingBooks are in essence just that — webpages). But that means that ANY page with Google Analytics code and your UA number will be able to put data into your account. This is not limited to just your own pages! Spammers abuse this to sneak their domain names into your reports. Another trick is to actually open your pages with automated bots, and then hope you look back on where all that traffic comes from.

Depending on the amount of traffic that you get, the percentage of fake traffic can range from marginal to very high. While it is very time consuming to get 100% clean data, it is very easy to remove 98% of the spammers, by filtering your data. We will show you how to create 2 filters, that

To create these filters log in to your Google Analytics account at https://analytics.google.com and:

  • Click on Admin menu in the lower-left corner of the page
  • Click on Filters in the column View — All Website data
  • Click on Add filter
  • In the Filter Name, type Hostname
  • Click on the button Select Filter Type and change it to Include Only
  • Click on the button Select source or destination and change it to traffic to the hostname
  • Click on the button Select expressions and change it to that contain
  • If you use FlippingBook Cloud then type cld.bz in the Hostname text field. Use your own server name if you host on your own webserver

  • Click on Verify this filter
  • Click Save

You will be redirected back to the Filters menu. Now it will be needed to filter by the screen resolution.

  • Click on Add filter
  • In the Filter Name, type Screen Resolution
  • Click on the button Custom
  • Click on the button Select field and in the textbox type Screen Resolution
  • In the text field Filter Pattern type ^\(not set\)$
  • Click Save

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