Newsletter Ideas for Creating Engaging Email Content (Part One)

Do you know how much you can achieve with your email content? Is it hard to figure out again and again what to write in your newsletters? Don't worry, you're not alone – creating newsletters is one of the biggest challenges for many marketers.
Newsletter ideas
And still, email newsletters are one of their most used tactics. According to Annual Benchmarks, Budgets, and Trends reports by the Content Marketing Institute, over 80% of marketers included them in their content strategies in 2016. And 91% said email is the most important channel for their overall content-marketing success.
content marketing tactics
Today, we have some newsletter ideas that, we hope, can inspire you to create gorgeous newsletters and achieve big results in your marketing campaigns. Just keep one important thing in mind: You need to think like an editor.Because editors are experts at creating content: They know how to engage readers and produce valuable and interesting ideas. So let's begin.

Product Updates and How-tos

A newsletter is a great way to announce features and updates. Engaging text is awesome, but also try videos, photos and other images to complement the words with cool visuals. Here are things you could include:
  • Updates about new products and releases
  • A product video how-to
  • A new best practice or tip
  • Little-known uses for your product or service
  • An exclusive tip of the month
  • Images of your product in action
Look how Freelancer, a freelancing and crowdsourcing marketplace, announced a new feature in a newsletter.
product updates newsletter

Behind the Scenes

Readers love backstage stories and exclusive looks at works in progress. They are more likely to trust your business if they know that real, live people work there. Also, you can include visual content such as funny images or photos of your office and team to make the experience personal and intimate.

  • A behind-the-scenes look at your company
  • Insight into your company's history
  • A team spotlight with pictures and bios
  • An interview with one of your executives
  • Photos your customers have shared
  • A blog post from someone on your team
  • A "Thank You" to donors, event attendees or customers

Help and Support

Newsletters are an excellent opportunity to help your clients find the answers they need in FAQs, help resources and training classes without resorting to your customer-service department.

  • Frequently asked questions (FAQs) with answers
  • Tips and tricks – "Did you know"
  • White papers, product guides and help videos
  • A customer-service case and resolution
  • E-courses or training, webinar
Here's how General Assembly, platform for training, staffing, and career transitions, told its clients about the new courses and opportunities for education in its newsletter.
help and support newsletter

Customer Stories and Testimonials

Customers are interested in knowing about one another and how your product can solve their problems. Never underestimate the power of a great story.

  • Case studies and success stories
  • Testimonials
  • Use cases
  • Positive feedback from customer
This is the first of our blog posts on newsletters. Stay tuned for the second one, with more inspiring ideas.

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