Hotel sales teams have a lot to keep track of. One moment, they’re following up on a booking inquiry, and the next they’re creating an event proposal or coordinating with another team. When all these tasks are going on simultaneously, staying on top of the sales process becomes complicated.
Hotel sales software brings these tasks together, so that teams can stay on top of opportunities and follow up at the right time.
In this guide, we’ll compare the best hotel sales software for different needs, explain what to look for when choosing a tool, and explore other tools that can support your sales workflow.
What Is Hotel Sales Software?
Hotel sales software lets hotel teams manage the sales process in one place. It can bring together leads, follow-ups, group bookings, events, proposals, and sales reports so teams stay organized day to day.
Depending on the tool, it may help you:
- Manage leads and sales pipelines
- Track follow-ups and customer communication
- Handle group bookings, meetings, and events
- Create proposals and contracts
- Monitor sales performance
Hotel Sales Software vs. PMS vs. CRM
These three types of tools can overlap, but they serve different purposes. Knowing the difference can help you choose the right software for your hotel and avoid paying for features you don't need.
| Software | Main purpose | Typical use |
| Hotel sales software | Manage the sales process | Leads, group business, proposals, events |
| PMS | Manage hotel operations | Reservations, rooms, check-in and check-out |
| CRM | Manage customer relationships | Contacts, communication, sales pipeline |
How to Choose Hotel Sales Software
The right solution depends on the size of your hotel, your sales activities, and whether you focus mainly on individual bookings, group business, meetings, or events.
- Lead and pipeline management: Easily capture leads, track opportunities, and track the stage of each deal.
- Group and event management: If you handle meetings, conferences, or group bookings, look for tools that support room blocks, events, and related sales activities.
- Proposals and contracts: Creating and sending professional proposals, quotes, and contracts can speed up the sales process.
- Integrations: Make sure the software works with your PMS, CRM, and other tools your team already uses.
- Automation: Look for features that automate follow-ups, reminders, and repetitive tasks.
- Reporting: Sales reports and analytics can help you see what’s working and where there’s room to improve.
8 Best Hotel Sales Software
From group bookings and events to lead management and proposals, hospitality software can focus on different parts of the sales cycle. Let’s start with a quick comparison, then take a closer look at each tool.
| Tool | Best for | Key capabilities | Property type |
| Event Temple | Group sales & events | CRM, proposals, contracts, room blocks, event management | Hotels & hotel groups |
| Tripleseat | Events & catering | Group bookings, BEOs, contracts, catering, CRM | Hotels, venues & restaurants |
| Thynk | Multi-property sales | CRM, group business, contracts, room blocks, analytics | Hotel groups |
| MeetingPackage | Online M&E sales | Booking engine, eProposals, lead routing, automation | Hotels & venues |
| iVvy | Venue & event sales | Live availability, CRM, proposals, contracts, room blocks | Hotels & venues |
| Amadeus Delphi | Sales & catering | Lead management, group bookings, BEOs, reporting | Full-service & larger hotels |
| Backyou | Group & event sales | Lead management, group workflows, event management | Hotels |
| SalesAndCatering.com (STS Cloud) | Sales & catering | CRM, catering, booking management, reporting | Small & mid-sized properties |
#1 Event Temple
🎯 Best for: All-around hotel sales and event management
Event Temple is a hotel and venue management tool. It combines hotel CRM, group sales, proposals, contracts, room blocks, and event management in one platform. The tool supports everything from hotels without meeting space to full-service properties and multi-property groups.
⚙️ Key features:
- Hotel CRM and sales pipeline.
- E-proposals and digital contracts.
- Group sales and room blocks.
- Event and catering management.
- Sales reporting and automation.
💰 Pricing: Starts at $249/month; custom pricing is available based on the hotel's needs.
💡 Why it stands out: A versatile choice for hotels that need one system to handle both sales and event operations, from the initial inquiry through to execution.
#2 Tripleseat
🎯 Best for: Group sales, events, and catering
Designed for restaurants, hotels, and venues, Tripleseat helps teams handle inquiries and bookings while keeping proposals, contracts, BEOs, and event details within one system.
⚙️ Key features:
- Group sales and lead management.
- Proposals, contracts, and BEOs.
- Catering and event management.
- Multi-property management.
- Sales and revenue reporting.
💰 Pricing: Custom pricing; contact Tripleseat for a quote.
💡 Why it stands out: Its strong focus on events and catering makes it especially useful for properties where group business goes hand in hand with food and beverage services.
#3 Thynk
🎯 Best for: Hotel groups and multi-property sales teams
Built on Salesforce, Thynk connects B2B sales, group bookings, meetings, and events across properties. Teams can manage multi-property availability, proposals, contracts, BEOs, and reporting from a centralized platform.
⚙️ Key features:
- B2B sales CRM.
- Group and MICE management.
- Multi-property availability and reporting.
- Proposals, contracts, and BEOs.
- PMS integrations.
💰 Pricing: Custom pricing; contact Thynk for a quote.
💡 Why it stands out: The multi-property setup makes it easier for hotel groups to standardize sales operations while keeping visibility across properties.
#4 MeetingPackage
🎯 Best for: Hotels selling meetings and events online
MeetingPackage is geared toward hotels that want to sell and book meeting and event spaces online. The hospitality software brings together booking, event management, pricing, eProposals, and automation. Its AI-native CRS platform can process RFPs and build event details from natural-language requests.
⚙️ Key features:
- Online meeting and event booking.
- eProposals and contracting.
- Flexible room and package pricing.
- RFP and lead automation.
- AI-powered event workflows.
💰 Pricing: Custom pricing; demo required.
💡 Why it stands out: Its focus on online booking and automated RFP handling makes it a good fit for hotels looking to reduce manual work in meetings and events sales.
#5 iVvy
🎯 Best for: Hotels with busy event and venue sales teams
Sales, venue management, catering, and group accommodation all sit within iVvy’s platform. Hotels can use it for live availability, quoting and proposals, CRM, contracts, room blocks, and reporting.
⚙️ Key features:
- CRM and lead management.
- Live availability and instant quoting.
- Proposals, contracts, and BEOs.
- Catering and group room blocks.
- Multi-property reporting.
💰 Pricing: Custom pricing based on venue size, users, and features.
💡 Why it stands out: It brings venue sales, catering, and accommodation into the same workflow, which can be well suited to properties selling complex events and packages.
#6 Amadeus Delphi
🎯 Best for: Full-service and larger hotels
An established name in hotel sales and catering, Amadeus Delphi is built on Salesforce CRM. It covers leads, group business, events, proposals, contracts, and reporting, with options designed for different hotel types and property sizes.
⚙️ Key features:
- Sales and account management.
- Group and event management.
- Proposals and contracts.
- Catering and BEO workflows.
- Sales reporting.
💰 Pricing: Custom pricing; contact Amadeus for a quote.
💡 Why it stands out: Its Salesforce foundation and broad sales and catering capabilities make it well-suited to larger, more complex hotel operations.
#7 Backyou
🎯 Best for: Group and event sales
Backyou is a cloud platform built around group and event management for hotels, hotel groups, hostels, and other accommodation providers. It combines CRM, lead pipelines, quotes, payments, contracts, and PMS connectivity to help teams handle group requests from inquiry to booking.
⚙️ Key features:
- CRM and sales pipeline.
- Group and event management.
- Quotes and commercial proposals.
- PMS connectivity.
- Dashboards and sales reporting.
💰 Pricing: Custom pricing; request a quote.
💡 Why it stands out: Backyou is focused on the journey from group inquiry to quote and booking, making it a practical option for teams handling a high volume of group requests.
#8 SalesAndCatering.com (STS Cloud)
🎯 Best for: Small and mid-sized properties looking for an all-in-one sales and catering system
STS Cloud covers the full sales and catering workflow, from capturing a lead to booking and event execution. Along the way, teams can use it for CRM, digital proposals, booking management, function diaries, BEOs, contracts, and reporting.
⚙️ Key features:
- CRM and lead management.
- Digital proposals.
- Booking and group room management.
- Catering and BEOs.
- Reporting and workflow tools.
💰 Pricing: Starts at $159/month for STS Cloud.
💡 Why it stands out: Unlimited users make it a practical option for smaller and mid-sized properties that want to give the whole sales and catering team access without adding per-user costs.
⭐ The right software can simplify the sales process, but it doesn’t replace the materials your team uses to win business. Be it hotel brochures and event packages or proposals and sales kits, the way you present your offering matters too. See how FlippingBook can enhance hotel sales documents.
How Interactive Sales Documents Can Support Hotel Sales
Hospitality software helps coordinate leads and opportunities, but sales teams also need effective materials to present their hotels and offers. That’s where interactive documents make a difference.
With the flipbook format, hotels can turn their sales materials into interactive documents that are more engaging to explore and easier to share. Here’s what you can do:
🌴 Enhance your hotel brochures with interactive photo galleries and engaging videos to showcase rooms, amenities, and the property at its best.
Take a look at how an interactive hotel brochure can bring your venue to life.
Want to create your digital sales brochure?
💍 Let potential clients explore venues in your event and wedding brochures through galleries and animation. Then use forms or clickable links to reach out to you directly from the flipbook.
See how an interactive wedding brochure can help couples picture their big day.
🏢 Add interactive floor plans, venue photos, and links to additional resources into your meeting and conference guides to help planners find the spaces and details they need.
🍽️ Make your menus more visual and engaging with food photography, videos, and GIFs that give guests a better idea of what’s on offer. Print a QR code on your physical menus and let clients scan it to read the menu on their smartphones.
And if sustainability is part of your hotel’s values, you can publish your menu online and reduce the need for printed copies while still giving guests an engaging way to explore what’s on offer.
📑 Combine hotel and venue information with videos, galleries, links, and forms to create more engaging sales kits and proposals.
A strong proposal can make a lasting impression on a potential client. Here’s how an interactive format can help you present your offer in a more engaging way.
Ballard Sustainability Proposal
🏨 Let prospects explore the property in your venue guides with videos, maps, and links to relevant services or booking pages.
FlippingBook also provides built-in analytics, so sales teams can see how audiences interact with their documents and which content gets the most attention.
FlippingBook is a novelty, but now that we’ve figured out how it works and what benefits it brings along, it can be the cost-saving solution that we need.
See how our client, Kangaroo Island Tourism, uses FlippingBook interactive brochures for face-to-face presentations and tracked online sharing.
⭐ Hotel sales software helps teams manage the sales process. Interactive documents let them present their properties and offers more effectively.
FAQ: Hotel Sales Software
1. What is hotel sales software?
Hotel sales software is designed to help hotel teams manage sales activities from the first inquiry through to booking. Depending on the platform, it may cover everything from lead tracking and proposals to group business, events, and reporting.
2. How can hotel sales software improve hotel sales?
With hotel sales software, teams respond to inquiries faster, follow up more consistently, and spend less time on repetitive administrative tasks. It gives sales managers more time to focus on prospects, build relationships, and close more deals.
3. How can interactive sales documents support hotel sales?
Interactive sales documents give hotel teams a way to present rooms, venues, amenities, menus, and event spaces in a more visual format. With FlippingBook, hotels can add videos, image galleries, links, forms, and other interactive elements to their documents, while analytics can show how prospects interact with the content.
Take the Next Step in Hotel Sales
The right hotel sales software can make a big difference in your sales process and give your team more time to focus on selling. Start by identifying the biggest gaps in your current sales workflow, then choose a tool that fits your property, workflow, and goals. And don’t overlook the materials your team uses to present the hotel—well-designed brochures, proposals, and sales kits can be just as important for winning business.
Create your interactive hotel brochure today
