Customer story: WECANDANCE

How WECANDANCE Music Festival Brings Interactivity Into Their Materials And Makes Them Sustainable with FlippingBook

WECANDANCE is an annual open-air music festival and one of the most distinctive festivals in Belgium with more than 10 years of history. Each August, it attracts hundreds of artists—both local and international—and thousands of like-minded people to a scenic beach in Zeebrugge to enjoy music and art together. But WECANDANCE is more than just a festival. It’s an immersive experience focusing on the topics of community, design, and environmental impact. The organizers strive to make the world a better place by introducing various green initiatives and educating people about sustainability.

Challenge

Being one of the largest music festivals in Belgium and hosting more than 60,000 visitors, WECANDANCE had to take the organizational processes very seriously to ensure everyone had the best experience. As much as they cared about the community, they cared about nature as well.

Events of such scale often take a toll on the place where they are held, so it was WECANDANCE’s responsibility to guarantee that their festival was an exception to this rule. To do that, they prepared special Growing Green materials for their suppliers, explaining their environmental policy, what was allowed or banned at the festival, what was the proper way to dispose of the waste and other environmental practices. The organizers needed to make sure that these materials weren’t only delivered to the partners, but also read and understood by them.

Additionally, WECANDANCE published PDF brochures for visitors. The materials included a safety policy and informational booklets about the festival lineup, location, weather conditions, and useful contacts. If there was a last-minute change, naturally the brochure had to be updated and re-sent so everyone had the correct information. That meant a lot of additional work as the link to the PDF brochure had to be emailed once again and visitors ended up with multiple document versions they could accidentally mix up. So WECANDANCE was looking for a way to optimize the process.

Last but not least, WECANDANCE created promotional materials, such as presentations and after-movies. As a festival that incorporates design and art in all its activities, they needed their materials to be attractive, interactive, and supportive of the overall narrative of art and creativity developed by the organizers.

Search for Solution

Previously, WECANDANCE delivered its materials as simple PDFs via WeTransfer, a file-sharing service. This approach helped achieve certain goals, including tracking the number of downloads.

However, this delivery method had limitations. The creators were confined to the static nature of the PDF format, lacking interactivity. Additionally, they had to resend the file with every update. Their audience, on the other hand, had to download the file on their device which was inconvenient. Many preferred to have important information on hand rather than look for and scroll through the file each time they needed something.

FlippingBook could potentially resolve these issues by giving WECANDANCE’s materials a more appealing look and making them easier to access through a direct link. Plus, it allowed tracking the document’s views and visitors to learn if the message got through to the audience. That’s why the organizers tried FlippingBook—and they weren’t disappointed.

Solution

FlippingBook turned out to be everything WECANDANCE hoped it would be. It enabled them to deliver beautifully crafted, trackable, and sustainable materials simply by sending a link, not a file that people had to download. Moreover, when any changes occurred, the organizers could easily update the document without breaking the link, ensuring everyone immediately had access to the most accurate information, explains Evelien de Lint, Marketing & Communications Manager:

You can send a flipbook in 5 seconds to a lot of people across the world, and it’s very useful for immediate updates: like if the lineup is changing or an artist has canceled.

On top of simplifying sharing, FlippingBook also enhanced the reading experience with the documents by turning them into interactive publications. Now, WECANDANCE is sure its materials reflect the brand’s unique identity.

It’s important for us to share our perspectives and insights with our community, and interactive presentations really help with that.

Results

Initially, WECANDANCE only used FlippingBook for their Growing Green and Safety brochures as a more convenient way to deliver key information to suppliers and visitors. They needed something more professional-looking and easier to keep updated than PDFs, and that’s where FlippingBook was able to help.

However, once they saw the benefits of the solution, they widened their usage of the product to all the client- and partner-facing materials. Here’s what Hamed Houmani, Head of the Operations team, shares:

Now we try to send every document that goes to our suppliers or clients through FlippingBook. They look cleaner, can be updated, and don’t require people to download any files.

He also sees potential for using FlippingBook more actively for marketing purposes, as it provides the opportunity to track individual interactions with the content. He hopes it will make pitching WECANDANCE to partners easier, as he would be able to see which specific people are interested and what appeals to them the most.