Business ideas in our minds are always bright and shiny, but when we share them with others, we face numerous challenges. How do you capture the essence of your concept? How do you make people see the vision, feel the excitement, and want to be part of it?
A well-crafted pitch deck is a bridge between your idea and the real world. It’s an insightful, comprehensive presentation that highlights the main aspects of your project, market potential, and reasons why it would really work. Whether you’re creating a startup pitch deck, sales pitch, or others, the most important thing is to create a compelling presentation that will stand out from others.
Let’s dive into different types of pitches, learn how to make the perfect pitch deck, break down the key elements to include, and get inspired by real examples from successful brands.
What Is a Pitch Deck?
A pitch deck is a concise presentation that outlines your business plan. Usually, it is presented in slide format and includes an overview of your business idea or product, its competitive advantage compared to others, reasons why your solution solves the problem, and what exactly you offer to the market.
What Is the Purpose of a Pitch Deck?
The goal of a pitch deck is to present your project in such a way that it will spark interest and open the door to further discussion or investment. Your potential investors, partners, or other stakeholders should feel confident that supporting you, financially or in other ways, will be worthwhile. So, your pitch deck should clearly state your value proposition and highlight your key advantages to prove that it’s worth time and investment.
Types of Pitch Decks
While a pitch deck is generally about presenting your business concept, it may take various forms and include different information depending on your goal. Let’s take a look at the most common and widely used types of pitches for various business cases. It will help you choose a type of pitch that fits your needs best, and include the information that will be important for your case.
💰Investor pitch deck
Purpose: To attract funding from investors
Focus: Business model, market potential, growth strategy
An investor pitch deck is mostly used for startups when they search for funding. Its goal is to interest potential investors in your business project. Such a pitch deck should include your business model, market opportunity, financial projections, and growth strategy.
🎯Sales pitch deck
Purpose: To persuade a client or partner to buy or adopt your product.
Focus: Customer pain points, product benefits, ROI, and proof of success.
A sales pitch is a brief, compelling message that introduces your idea, service, or product to potential buyers. It aims to convince them to buy. A sales pitch includes a value proposition, the customer’s problem, highlighted benefits, and customer stories or case studies showing your product’s success.
One format for a sales pitch is an elevator pitch. It’s a short, concise presentation. There is even an unofficial holiday for this, usually on the last Friday in July. The day encourages people to start conversations in elevators. It is a great chance to present your pitch to investors or make new connections.
🚀Partnership pitch deck
Purpose: To attract or secure strategic partnerships and collaborations
Focus: Mutual benefits of the partnership (what both sides gain), shared goals, values, potential growth
This type of pitch is tailored not only to your ideas but primarily to the benefits your potential partner will gain. You need to show them that collaborating with you will be genuinely valuable. So, make sure your pitch deck includes information that highlights the benefits of the partnership, potential growth, and future success.
🌍Non-profit pitch deck
Purpose: To attract donors, grants, or impact investors.
Focus: Mission, problem, impact, and sustainability.
The non-profit sector often faces the necessity of raising funding for its projects. Such pitch decks should have a strong, pointed mission and the impact it will have, to explain to donors or grant investors what they invest in. A non-profit pitch deck should also include information about the organization, project initiative, and the expected outcomes.
How to Make a Pitch Deck That Stands Out: Steps & Helpful AI Tools
To master the art of creating a pitch deck, you need to understand that it’s not just a presentation with slides. It’s your story—told in a way that captures and holds your audience’s attention. Below is a step-by-step guide with helpful AI tools to help you create a strong, effective, and visually engaging pitch deck.
#1 Define your message
Start by clarifying what your business or project is truly about. What’s the mission that drives it? Make sure it’s crystal clear to you—only then can you communicate it clearly to others. Your presentation should consistently reflect this idea throughout, keeping your message aligned from start to finish.
💡 AI tool: ChatGPT → polish your value proposition and define company mission
#2 Choose the type of pitch deck
Before deciding what to include, define who your audience is. Are you pitching to investors, potential partners, or supporters of an environmental initiative? Each type of audience values different information—investors focus on growth and returns, while partners care about collaboration benefits. The more your slides reflect their priorities, the stronger your connection will be.
💡 AI tool: Perplexity AI → quickly research investors, companies, or market trends
#3 Add powerful visuals
Visuals play a key role in how people perceive and remember information. We often absorb visuals faster and more emotionally than text. Use visual storytelling to support your message: images, colors, and layout should echo your core message. Keep text readable and maintain good contrast between background and typography to ensure accessibility.
💡 AI tool: Canva → choose one of the pitch deck templates to match your visuals with content.
#4 Prove your credibility
Even the most brilliant idea remains just words until you back it up with evidence. Use data, testimonials, or case studies to build credibility. Highlight metrics from pilot projects, early customer feedback, or performance statistics—even small but real examples help prove your point and make your story more persuasive.
💡 AI tools: Excel Copilot or Google Sheets Gemini → visualize your data with AI-generated charts and graphs.
#5 Make your message clear
Your closing slides should leave no doubt about what you’re asking for—whether that’s funding, a partnership, or access to new markets. Be precise about the amount, timeline, and goals. A confident, specific “ask” makes your pitch memorable and actionable, while vague requests can weaken even the strongest projects.
💡AI tool: Claude → review your tone and ensure your final message is clear, professional, and impactful.
#6 Compile your pitch deck and share it as an interactive flipbook
Once your slides are ready and the story feels cohesive, it’s time to present your work. While a traditional PDF is common, it can be hard to update or track once it’s sent. For a more dynamic approach, consider turning your pitch deck into an interactive flipbook—a digital, life-like format that’s easy to share with a single link and packed with useful functionality.
✨Update instantly
Need to make last-minute changes? No problem—your digital flipbook can be updated instantly without changing the link. Everyone with access will always see the most up-to-date version of your deck.
🎬 Engage with interactivity
Add interactive elements to make your pitch deck more dynamic and memorable:
- include charts and graphs in pop-ups to enhance the reading experience for your audience;
- embed a video about your business idea or project directly into your pitch deck, allowing viewers to watch it without leaving the presentation or opening other links;
- embed a survey at the end of your pitch deck to gather valuable feedback on your presentation and learn what your audience thinks.
📊Track your effectiveness and efforts
Did the person you sent the pitch deck open it? Did they read it or just ignore it? The flipbook’s built-in statistics help you answer these and many other questions about how your digital pitch deck performed. You can see which pages were viewed, how many times it was opened, which slides attracted the most attention, and explore other engagement metrics.
Moreover, you can create an individual trackable link for each recipient (while keeping the same flipbook—no need for multiple copies) and receive instant email or push notifications when they open it. You’ll also see exactly how each person interacts with your presentation. This allows you to tailor your follow-up messages more precisely and focus on what interests your reader the most.
🔒Protect sensitive content
Pitch decks often contain sensitive information such as private emails, phone numbers, company data, or other details that shouldn’t be publicly accessible.
With a flipbook pitch deck, you can:
- disable sharing, downloading, or printing to keep your presentation secure;
- hide it from search engines if needed;
- set a password or make it viewable only on your website for maximum protection;
- restrict access via email or SSO.
This way, you can be sure that no confidential information ends up on the open internet.
Here’s an example of a digital pitch deck, beautifully designed and enhanced with interactivity—the perfect way to bring your story to life and make a lasting impression.
Pitch Deck Templates
If you want to create a modern pitch deck but don’t have a PDF yet, we’ve got you covered. We’ve gathered the best free pitch deck templates in Canva that you can easily customize and design to fit your needs.
Once your presentation is ready, you can enrich it with interactivity, videos, and other engaging elements using the convenient FlippingBook + Canva integration. It allows you to design your future flipbook in Canva and publish it in a few clicks. Afterwards, customize it further to create an interactive pitch deck—just like in the example above.
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Inspiring Pitch Deck Examples From Real Brands
We’ve collected the best pitch deck examples from real brands to inspire you and motivate you to create a killer one of your own. We also highlighted the strongest points of each. While they emphasize different aspects, they are all excellent examples of engaging and effective modern pitch decks.
Baker Hughes Marketing Pitch
Baker Hughes is one of the world's largest oil field services, industrial, and energy technology companies. Their marketing pitch looks professional and consistent with their brand colors and logo. The message is concise, clear, and perfectly aligned with their corporate identity.
Hilton Sales Photo Deck
Hilton Hotels created a sales deck full of stunning, high-quality photos that immediately transport you to a sunny beach. The pitch perfectly answers the question “Why choose Hilton Doha The Pearl?” by providing breathtaking visuals that speak for themselves. It’s a great example of mastering visual storytelling.
BMW Group Investor Presentation
BMW’s presentation for investors includes everything it should: the company’s mission, key statistics, growth targets, and strategic plans. The pitch looks elegant and professional—exactly what you would expect from such a world-renowned brand.
BMW Group Investor Presentation
Corcoran Pitch Book
The Corcoran Group is an American real estate firm specializing in luxury property sales. Their pitch focuses on an overview of the company, its success stories, and completed deals. It also includes client testimonials that enhance the company’s credibility and trustworthiness. Overall, the design is sleek, refined, and very business-like.
Asylum CoLab Pitch Deck
Asylum CoLab is a shared workspace for the arts and creative industries in Boston, offering rehearsal, classroom, podcast, and video production spaces. Their pitch deck is short yet comprehensive. It clearly presents their mission, key benefits, and services. Stunning visuals and video elements emphasize the brand’s creative spirit, making the pitch itself feel like a natural extension of their identity.
Snapchat Pitch Deck
Snapchat is an American social media and instant messaging platform. Their pitch deck was created to introduce Snapchat’s product and marketing value to various businesses, encouraging them to sign up for a business account. This presentation serves as a strong example of a minimalistic and effective sales pitch deck. It's clean, and image-focused slides allow businesses to quickly understand the key points.
Source: Slideshare
Wayfair Pitch Deck
Wayfair is an American e-commerce company specializing in furniture and home goods. This investor presentation is well-structured, reflects the brand’s style and colors, and provides key information for investors, including market growth, market position, and Wayfair’s unique strengths.
Source: Slideshare
FAQ: Pitch Deck
What is the ideal length of a pitch deck?
A typical pitch deck includes 10–15 slides. You can add more if necessary, but keep in mind that too much information can overwhelm your audience and make it harder for them to grasp your main concept.
What slides must every pitch deck include?
Every pitch deck should:
- clearly present the main idea—your business or project;
- highlight the problem it solves;
- explain why your solution is the best;
- provide supporting proof, such as data or testimonials, to build trust and credibility.
Can AI help me create a pitch deck?
Yes, AI can be a great assistant for brainstorming ideas, refining your messaging, and designing visuals. However, make sure to review and polish the final version yourself. A human touch is essential for authenticity and emotional connection.
How do I share my pitch deck securely?
Use digital tools like FlippingBook to convert your PDF into an interactive pitch deck. You can protect it with a password, disable sharing or downloading, and use other content protection features to keep your information safe.
🎯 Ready to give it a try?
