In a competitive real estate world, standing out as a company and wowing your clients with unique offers becomes a must. But with the abundance of real estate content, it feels like a real challenge to engage new clients with your marketing and sales documents. Is there a tool that can help you achieve your ambitious goals? Yes, there is! Meet your old friend—a real estate brochure.
Real estate brochure is a well-known professional of real estate business and in our golden age of digital, it serves as a powerful real estate tool that lets you attract leads and convert them into loyal clients quickly and efficiently. Let’s wait no further and start discussing the key benefits, formats, elements, and awesome examples of real estate brochures right away!
What Is a Real Estate Brochure?
A real estate brochure is printed or digital marketing materials designed to provide information about a property for sale or rent. It typically includes details such as property features, specifications, floor plans, photographs, location maps, and contact information for the real estate agent or company handling the sale or rental
At FlippingBook, an online brochure maker, we help our clients create enticing real estate brochures to power up their business. To give them some inspiration, we’ve made a digital real estate brochure example. It helps show off all the features you can use to make a brochure a one-stop shop for the marketing and sales strategy. See for yourself and flip through this brochure.
Key Benefits of a Real Estate Brochure
Real estate brochures play a crucial role in the marketing strategy of a real estate business, helping find potential clients, showcase properties, and ultimately drive sales or rentals.
🏠Professional image: well-designed brochures can help establish a professional image for the real estate business. They demonstrate attention to detail and professionalism, which can instill confidence in potential clients.
🏠Informational resource: brochures provide detailed information about real estate listings and properties, including specifications, floor plans, and photographs. This helps potential buyers or renters make informed decisions about the properties they are interested in and keeping up with trending real estate marketing ideas.
🏠Brand awareness: brochures can help increase brand awareness for the real estate business. By prominently featuring the business logo, colors, and branding elements, brochures reinforce the brand identity and make the business more memorable to potential clients.
🏠Targeted marketing: brochures can be targeted to specific audiences or demographics, allowing the real estate business to tailor its marketing efforts and reach potential buyers or renters who are most likely to be interested in the properties.
🏠Versatility: brochures are versatile marketing materials that can be distributed through various channels, including direct mail, email, real estate offices, open houses, and online platforms. This allows the business to reach a wide audience and maximize exposure for its properties.
🏠Lead generation: brochures can help generate leads for the real estate business by capturing the interest of potential buyers or renters. Including contact information and calls-to-action in the brochure encourages interested individuals to reach out to the business for more information or to schedule a viewing.
Real Estate Brochure Format: What to Choose?
As far as brochure format is concerned, we recommend creating both printed and online real estate brochures to suit the needs of a wider variety of clients. For instance, some of the clients will prefer looking through your printed brochures right at your office. And others will want to receive an online brochure from you or just find it on the web and explore it comfortably at home. To make it easier for you: just create one PDF and then print it out for handouts and turn it into an interactive PDF for the efficient web distribution.
Such tools as FlippingBook allow you to convert your PDFs into online brochures in no time. Watch a short video to learn how FlippingBook can help you outshine your real estate competitors with your interactive real estate brochures and newsletters.
Here’s how an online brochure can enhance your real estate business:
- Give you a competitive edge with interactive engaging features, such as realistic page flip effect, videos, GIFs, pop-up image galleries, forms and quizzes, and outbound links. You can add videos with room tours, high-resolution pop-up photos of the houses or detailed maps, and links to additional resources. This way, you create a fully immersive reading experience with your brochures and pack lots of valuable knowledge into one brochure.
- Allow you to raise your brand awareness by customizing your real estate brochure with company colors, adding a custom logo, favicon, and unique background.
- Help you share your content easily via a direct link. You can also embed a real estate brochure into your website, share it on social media or via a QR code. Plus, digital brochures are mobile-ready, so your potential buyers or sales reps can open them on any device, be it desktop, tablet, or smartphone, and read them any time. It’s a perfect opportunity to go above what your competitors do and be more efficient.
- With FlippingBook real estate brochures, you can use the built-in analytics and connect your Google Analytics account. It allows you to see statistics on how your prospects interact with the document—page views, time spent reading the brochure, links and visitors tracking, and devices used.
- FlippingBook app will help you share any brochure on the go and track how and when potential buyers interact with your collateral for effective, timely follow-ups You can send multiple trackable links for the same brochure to your prospects right after the house showing. It will let you track activity for each individual link: what houses, apartments, and interiors your clients are most interested in and provide them with more info.
- FlippingBook lead capture form lets you collect leads right in your brochure. For instance, after you have a house showing, you can send the brochure to the potential buyers. This brochure will have a lead capture form right before the prices, thus, all the interested parties will leave you their contacts. What’s more, you can customize the fields of the form according to your needs, gather names, emails, phone numbers, indexes, and any other info. All the collected lead data will be kept in a handy chart easy to analyze right away.
💡According to our research, 90% of emails submitted through the FlippingBook Online lead capture form are valid. Thus, you get high-quality leads right from your brochure!
What stands out the most in digital brochures is how the content is organized: floorplans, renderings, and detailed descriptions are presented in a digestible and easily navigable format, helping our audience stay engaged and understand the details without feeling overwhelmed.
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Real Estate Brochure Examples
Check out some wonderful real estate brochure examples that were created with FlippingBook. We hope they will inspire you to make your own online real estate brochures to empower your business.
Lennar
Lennar, a home construction company, made a professional-looking real estate brochure that catches the readers’ attention and raises the company’s brand awareness. Thanks to life-like page flip effect, colorful background and the brand’s logo, Lennar’s brochure provides an authentic reading experience, helps keep consistency across every channel, and drives traffic to their website. Plus, a convenient table of contents (like on page 2) lets the customers navigate through the brochure easily and find the info they need in no time.
Lennar EbookHutton & Hutton
Hutton & Hutton, a real estate agency, empowered their real estate brochure with GIFs and even added an animated GIF on their cover. You just want to flip through the pages to learn what else they have in store.
Hutton & Hutton Real Estate FlipbookSee how cozy these lights on the house look. Have you noticed that the car winks at you as well?
Hutton & Hutton Real Estate Flipbook
Berkshire Real Estate Market Report
The Berkshire Real Estate Market Report beautifully combined video and pop-up images on one page, thus providing their readers with valuable information in an engaging way while saving space in the brochure.
Berkshire Real Estate Market ReportAl Ghurair Properties
The Al Ghurair Properties company enhanced its real estate brochure with an inline video by weaving it right into the page. See how authentic and neat it looks!
Al Ghurair Properties BrochureCreate your real estate brochure
Main Elements to Include in Your Real Estate Brochure
Now, that you got inspired by the beautiful brochure examples above, don’t forget to go through a quick checklist of the elements that every real estate brochure should include:
✅Property description: a concise and compelling description of the property, highlighting its key features, amenities, and selling points. This should provide an overview of what makes the property unique and desirable.
✅High-quality photographs: high-resolution photographs that showcase the interior and exterior of the property from various angles. Include images of key rooms such as bedrooms, living areas, kitchen, bathrooms, and any outdoor spaces.
✅Floor plans: floor plans provide a visual representation of the property's layout, including room dimensions and the flow of space. This helps potential buyers or renters envision themselves living in the space.
✅360 virtual tours or videos: interactive virtual tours or videos allow potential buyers or renters to explore the property in more detail. This immersive experience can give them a better sense of the apartment, design, and features.
✅Property features and specifications: a list of the property's features, specifications, and amenities, such as the number of bedrooms and bathrooms, square footage, appliances, flooring, heating/cooling systems, and any special amenities like a pool or fireplace.
✅Location information: information about the property's location, including nearby amenities, schools, parks, shopping centers, restaurants, and transportation options. Include a map showing the property's location and nearby points of interest.
✅Contact information: display contact information for the real estate agent or company handling the property, including phone number, email address, and website. Make it easy for potential buyers or renters to contact you for more information or to schedule a viewing.
✅Call-to-action: include a clear call-to-action prompting potential buyers or renters to take the next step, such as contacting the agent for more information, scheduling a viewing, or visiting the property's website for additional details.
Final Thoughts
A well-designed and thought-out real estate brochure can be a game-changer for your business. It’s a compelling representation of a property’s allure that can leave a lasting impression on potential buyers and contribute to successful sales. We hope that after reading our blog post and exploring the real estate brochure examples above, you’ll give your real estate content a boost and level up your business.
