How a Major Privacy Management Leader Transforms Sales Enablement with FlippingBook

One of our clients is a recognized leader in the privacy management industry. The Company’s platform helps thousands of businesses across the globe simplify data management, comply with regulations, and establish transparency between brands and clients. Their main service is cookie banner integration but the product's value goes way beyond collecting data consent. On top of that, the Company is a well-known innovator in the field, committed to bringing its clients the best and most effective solutions on the market.

Challenge

A few years ago, the Company, which was rapidly growing, began working closely with high-stakes accounts and identified significant potential in account-based sales. To beat the competition and present their services to decision-makers compellingly, they needed to create high-value marketing proposals. A sales rep would send a personalized, professionally designed proposal to a lead before or after the meeting, so the potential client could reference it when making a decision or discussing it within the company. 

Well-crafted marketing materials typically take a lot of time and effort to produce. As the Company had just started delving into account-based marketing, its resources were still limited, and a team member tasked with creating the materials needed to make the process as fast and efficient as possible.

So, the Company was looking for an efficient way to create comprehensive, professional materials that could be easily tailored to each account. The process had to be scalable, too, as the number of accounts grew rapidly.

Solution

One of the marketing team members was familiar with FlippingBook through their previous job, and they immediately saw the potential of the platform for the Company. FlippingBook had the power to elevate any PDF by transforming it into an interactive, polished digital flipbook within seconds.

As FlippingBook uses PDFs as source documents, the marketing team at the Company found it very easy to work with. They could craft a PDF using familiar tools and then upload it to FlippingBook, making the whole document creation process both straightforward and time-saving.

Once in FlippingBook, the content could be further enhanced with videos, GIFs, and pop-ups. This allowed the Company to pack a lot of important information into an engaging format that clients were motivated to read, as it was short yet exciting.

After a bit of testing and experimenting, the Company came up with a convenient process for creating exactly the materials that the sales team required:

• The account-based marketing team prepared a few baseline documents that could be quickly modified for a specific client.
• When a sales rep required marketing materials for a new account, they filled out a special request form on the Company project management platform.
• A member of the marketing team branded the document for that specific lead, included some bespoke content, and uploaded it to FlippingBook, where it already had all the interactive elements.
• The sales rep got the link to the ready interactive proposal and sent it to a lead via email.

Sales reps loved that they could quickly get something that made clients feel valued and helped drive the conversation forward. For the Company, the entire process was clear and rewarding, and the result—cost-effective.

Results

Here's what the Company achieved in nutshell:

• Streamlined document creation process.
• Enhanced client engagement with interactive features.
• Positive feedback from the sales team.

With FlippingBook, the Company has streamlined the creation of impactful marketing materials, enabling sales reps to deliver personalized proposals with ease.  

Sales team members that use materials created with FlippingBook, confirm it with abundant positive feedback: 

For now, the Company uses FlippingBook primarily for account-based marketing, but after the success they’ve had with the solution in this division, they are thinking about branching out and creating more demand-generating content.

💡 Did you know 71% of leads expect personalized experiences from brands? Meanwhile, 41% of marketers say creating high-quality content is their biggest challenge. Is this your challenge too?