Working with Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic. With FlippingBook Publisher, you can use this web analytics service to gather information about your publications, so you can get insight into your audience’s interaction with your flipbooks. Google Analytics makes it possible to see, for example, how often certain pages were visited, what device was used, which links your users clicked on, and much more.

Here are the steps to follow to use Google Analytics in FlippingBook Publisher:

Set up Google Analytics for your publication.

The first thing you will need to do is set up Google Analytics for your flipbook. We describe how to do that in our article How do I set up Google Analytics for my publication?

View the most common statistics.

Data are collected as soon as you upload a flipbook with the GA tracker to your website or to FlippingBook Cloud. The statistics are normally available for viewing within an hour, but sometimes it takes up to 24 hours for user activity to appear in your reports. You can install our simple dashboard to check the most common statistics like the ratio between new and returning visitors, the countries your visitors come from, the most popular pages in your publication, etc. Please, find the information on how to install the custom FlippingBook dashboard and how it works in our article How to view the most common statistics for your publications?

Exclude fake traffic.

Sometimes your Google Analytics reports can include fake traffic. To delete it from your statistics, please, follow the guidelines we provide in our article Excluding fake traffic from your GA account.

Analyze your statistics in depth.

Once you’ve set up Google Analytics for your flipbook, checked our dashboard, and deleted fake data from your account, you can delve into detailed statistics with the help of the article What can I track using Google Analytics? Actually, you can track any data yourself without our dashboard if you know where to search.

That’s it, now you know how to use Google Analytics in your flipbooks. Hopefully, the information provided in this article answers your questions.