What a world we live in. Rise of online technologies, abundance of tools and techniques, and constantly changing Google and Facebook algorithms keep many businesses on their toes, including us here at FlippingBook. But still, there is a great bunch of time-tested and promising tools that help companies hold their ground and rise above the competition. Plus, these tools are a great help if you're working online.
So, as we’re about to enter a new decade in a few months (time sure flies!), let’s talk about the online tools that will bring benefits to your business in 2021.
Content marketing: Good writing matters
Grammarly is a very simple and useful tool that helps you make sure your writing is of the highest quality. Grammarly’s online grammar checker scans your text for all types of mistakes: from typos to sentence structure problems and beyond. Use Grammarly when creating your landing pages, blog posts, emails, or sales collateral to enhance your writing and keep your voice consistent through all the channels.
Coschedule headline analyzer allows you to write headlines that captivate your audience and convert prospects into clients. The tool analyzes the structure, grammar, length, keyword density and provides Google search and email subject line previews. It helps make your headlines skimmable, easy to digest, and engaging. Don’t forget that headlines are your content’s first introduction to the world and are often the primary reason why people decide to open and read your content.
If you are looking to make your writing more effective and professional, try out Hemingway. It analyzes your text and gives you suggestions for improving your sentences. The app highlights lengthy complex sentences and common errors, adverbs, passive voice, and offers alternatives to enhance sentence flow and readability.
Content creation and design: Entice readers with your content
Adobe InDesign CC is professional-level design software. It’s the most famous and widely used tool for creating all kinds of documents, and the first choice for many marketers, designers, and publishers. With professional layout and typesetting tools, you can create multicolumn pages that feature stylish typography and graphics, images and tables. And you can prep your documents for printing in just a few clicks.
If you want to create mobile-friendly digital content in a fast and easy way, then FlippingBook is exactly what you need. It helps you make interactive brochures, ebooks, catalogs, and magazines with a nice page-flip effect and a professional look. You can also add videos and links, making your content more engaging for your customers. Plus, you can brand your digital documents with your own logo, custom background, and colors to keep your branding consistent and to build trust.
This tool is designed to let you create high-converting responsive landing pages. LeadPages includes integrations with all the major email marketing platforms to help you capture email addresses, phone numbers, and registrations for your upcoming product launches. Wherever you’re publishing content, you can optimize it for business growth by adding alert bars, pop-ups, and opt-in texts.
Email marketing: Power up your email campaigns
With MailChimp, you can promote your business across email, social media, landing pages, postcards, and more—all from a single platform. It offers pre-built templates, ready-made segments, and 1-click automations. Intuitive design tools help you create beautiful campaigns that put your brand in the spotlight. And real-time performance reports for your campaigns allow you to see what’s working and what isn’t. This way, you can improve your campaigns.
Omnisend is a powerful email marketing automation platform built for high-growth ecommerce businesses. With Omnisend, you can create advanced automation workflows, smart customer segmentation and targeting, and use multiple channels to reach your customer via the same automation workflow: email, SMS, push notifications, Facebook Messenger, and more. While this might seem complex, Omnisend employs a drag-and-drop builder for all creatives, plus tons of templates for emails, automation workflows, forms, landing pages, and more. Omnisend focuses on increasing conversion rate, but not your workload.
GetResponse offers a suite of email marketing tools that let you build an effective email marketing strategy in just a few simple steps, making it one of the most popular email marketing services for online business owners today. It helps you grow your email list with beautiful emails and high-converting signup forms. With their modern user interface, getting your email newsletter campaign up and running is easy. You can send the right type of email, at just the right time.
If you need some inspiration for creating your emails, check out Really Good Emails. It’s a resource that aims to be the best showcase of email design and resources on the web. You can look through collections of more than 4000 handpicked emails and get inspired to craft your own email campaigns.
Social media: Reach your audience
There are many ways to spark up your company’s social marketing efforts. To keep track of all of your activities, you can use a social media management platform like Sprout Social. It helps keep all your social media scheduling, engagement, and analytics in one manageable space. You can reach your audience, establish great communication, understand and measure your performance.
With Buffer, you can plan and publish your content for any platform, be it Instagram, Facebook, Twitter, Pinterest, or LinkedIn, all from one simple dashboard. You can even choose when to automate posts, for example, every day or weekdays. Buffer also helps you draft your posts, coordinate with your team, and orchestrate your social media marketing campaigns—and that’s everything that goes into crafting good content for social platforms.
Hootsuite lets you save time and manage multiple social profiles in one place. When you post on Hootsuite, it will auto-post to all of your social profiles. It also allows you to find and filter social conversations by keyword, hashtag, and location in multiple languages to hear what people are saying about your brand, competitors, and industry.
Research and SEO: Rank high and drive traffic
Ahrefs is a data processing service for SEO and marketing that contains tools for link building, keyword research, competitor analysis, rank tracking, and site audits. It allows you to see the exact keywords for which your competitors rank in organic search and the amount of traffic driven by each of them. You can also use Content explorer to see what content is popular right now.
If you want to collect valuable information about your online presence then SEMrush is a SEO tool that you need. You can use it to analyze traffic and keywords, statistics, backlinks, and display advertising performance. One of the most popular features of SEMrush is the Domain Vs Domain analysis that allows you to easily compare your website to those of your competitors.
Moz is a SEO tool that aims to help you increase traffic, rankings, and visibility across search engine results. Key tools include the ability to audit your own site using the Moz pro spider and track your site rankings. You can use a keyword research tool to determine which keywords may be the best for targeting, and a backlink analysis tool to find anchor text in links and domain authority.
Analytics: Track your performance and optimize your results
Google Analytics is one of the most preferred web analytics tools in the market. So if you still have any doubts whether to use it or not, you should totally go for it. This feature-packed tool guides businesses to do faster and smarter marketing for free. It helps you understand your visitors, identify the reason behind their visits, see the pages they view, how much time they spend on your website, and track whether they converted or not.
Mixpanel is a useful tool to get actionable insights into your customers’ journey. It’s an event-centric web analytics tool that allows you to see how users interact with your products and campaigns. With it, you can analyze user behavior across your sites and apps. Plus, you can send messages and run experiments from what you learned–all in Mixpanel.
Optimizely is a powerful suite of tools designed specifically to help you with A/B and multivariate testing. This way, you can test your new ideas to see if they convert more customers or not. You can create different variants of headlines, images, CTA’s, colors, graphics, in-code pricing algorithms and more.
Do you use any of these great tools for your business? Or maybe you have something to add to this list? We’ll be happy to know what you think so leave your thoughts in the comment box below.