Video marketing is on the rise, and it will soar to new heights sooner than we think. No wonder! Video is an eye-catching, attractive, and versatile medium to reach your audience. What’s more, video helps to add a human touch to your marketing activities and to create an emotional connection with your clients.
Here’s a fact from Survey: The State of Video Marketing 2018: where both video and text are available on the same page, 72% of people would rather use video to learn about a product or a service.
With this in mind, we’re excited to introduce video embedding to FlippingBook Online.
How to embed videos into your publications
Embedding videos into FlippingBook Online publications is fast and easy. Just log in to your account, open the publication you want to customize, click on the Content Editor button, and you will be transferred to the Content Editor page.
Then click on the Add video button and simply copy and insert the link to your video. We support all the major video formats – YouTube, Vimeo, and Wistia.
Embedding videos into the publications allows you to be more creative in designing your content. You can set the exact size of your video and place it wherever you want on the page to create a perfect combination of text and video in your publication.
In the auto mode, the video is played directly within the page of your publication. This way, the video stays in the context of the page, creating a smooth and even more comfortable experience with your content.
Learn more about video embedding in our help center article.
Wonder how video helps your marketing strategy?
One of the main reasons for using videos in your publications is that they convert more leads into customers. According to recent research, 71% of marketers say that video content outperforms other marketing content when it comes to conversion rates.
Informing and educating
People nowadays want to see products in action, and videos can enrich your publications and make them more informative. If you publish different researches, product guides, or textbooks, then videos are great for explaining new and complex concepts in a visual and easy-to-consume way. It's unsurprising that video adds great value to the reading experience.
Engaging the audience
Today people are busy and don’t have time to read long descriptions or dig deep into the specifics of certain services. By using engaging storytelling and different types of media, including videos, in your publications, you can easily catch people’s attention and keep them entertained. You can use animated videos to stand out from the crowd and attract more clients.
FlippingBook Online publications are fully optimized for search engines, have a higher chance of being discovered and driving traffic. To make them even more SEO friendly, you can add videos. Search engines love videos and see them as high-quality content, so using videos in various types of content, including publications, can work wonders for your SEO.
As you see, embedding videos into your publications can become a new step for your marketing and sales strategies. And it will pay off in the long run: boost conversions and SEO, help emphasize your key points, and make your content more versatile and compelling.
Please, note that the video option is available starting from the FlippingBook Online Optimal plan.
Over to you
Are you already thinking about embedding videos into your publications? How will you use video in your marketing activities? We'll be happy to see your comments and questions below.
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