With FlippingBook, I can see how many people opened a document and which page they were reading longer, so I can tell what's more interesting for them.
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Industry: Real Estate Product: FlippingBook Publisher |
Our client is a market leading commercial property adviser and agent in Denmark. Founded about 50 years ago, the Company now has offices in 5 Danish cities and implements efficient and innovative solutions for commercial and investment properties. Today, they are also part of a global brand operating in 69 countries—and considered the world's fastest-growing real estate service.
Challenge
The Company drafts a lot of business documents for their potential customers—banks, pension groups, and big corporations. Often, they create a property overview called a teaser to show to prospects and then draw up a large catalog with comprehensive information about the property.
We design an information memorandum: a huge catalog with tables, beautiful pictures, infographics, and other data.
For a while, the Company's solution for creating documents were printouts and simple PDFs, but it became obvious that they needed a more convenient format. PDF attachments were too heavy to download, and they didn't look professional. Plus, the Company couldn't tell if their PDFs were opened at all or forgotten in the heap of other emails.
We wanted something better than an old-fashioned PDF—something more like a website.
Search for Solution
The Company used to print PDFs on their office printer and send out those documents to their clients, but the approach wasn't the most convenient or appealing. Neither was their later solution of emailing PDF versions of their property teasers to the customers. The team realized they needed to move their documents online, so that customers could access them on any device.
We wanted them to get an online publication and save it on their desktop, add it to favorites in the browser, or save it in their mobile phones.
It wasn't just the format that needed change, but also the publication quality. The Company's business documents included picture content and Google Map images that allowed the prospects to see where a property was located and what it looked like. The resolution of those images wasn't always high in PDF.
With PDFs, we always had to send low-resolution pictures and maps to our clients. They needed to zoom in to see the property, and the maps were pixelated and grainy.
Another important thing the team required was document analytics. They wanted to know how many people viewed their publications, which links were clicked on, and how much time their prospects spent viewing the content.
Solution
Their search led the Company to FlippingBook. With it, they could convert all of their PDFs into interactive online publications. Property teasers now included pop-up images, so the viewers could get a close-up of any building in just one click or tap. Plus, every listed property was linked to Google Maps for convenient address search. Both their clients and the salespeople enjoyed the new interactive documents.
I think our salespeople are more engaged now, because it's something new and cool. FlippingBook looks nice: we can link, for example, images to Google Maps, so a prospective buyer can immediately see where the property is located.
Simple Google Analytics integration in FlippingBook Publisher allowed the Company to see how many people opened their publications and how much time they spent viewing each page. That helped the team understand what content was the most captivating and what needed improvements.
Results
Today, once a property goes on the market, the Company creates a digital teaser to engage their clients. Designers from the team send out a creative email to the prospects with a screenshot of the publication and a link to the whole document. The teasers are a way to engage the clients before the purchase: embedded links and pop-ups do the trick. When the deal is sealed, the clients receive a more detailed publication about the property in print.
While the clients are filling out different papers and talking to the lawyers, we design a huge portfolio for them, like a catalog. And that publication is usually printed exclusively for each client.
The Company uses FlippingBook to create property teasers, quarterly newsletters, and annual reports. The team is also thinking of converting their sales materials to the digital format. Their annual reports are particularly interactive, with embedded videos, pop-ups, and links to other relevant FlippingBook publications.
I'm glad we don't have to go to YouTube when we embed videos. With FlippingBook, any video can be seen in a pop-up or within the page.
Today's corporate landscape operates around the clock and often in front of their screens. 90% of all property shoppers search the Internet for information at some point of the buying process. Are your listings meeting the demand in the market where it is—online?
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