Marketers always dream big. And with FlippingBook, you now have even more ways to bring your ideas to life. That's where Google Tag Manager (GTM) comes in: it acts as a bridge between FlippingBook and the wider marketing stack.
With GTM, you can connect third-party widgets, tracking tools, and other services to your flipbooks without any custom coding. The result is enriched flipbooks that fit into your broader marketing and sales workflow.
Read on to learn more about what GTM is, which tools you can integrate with FlippingBook via it, and how to connect GTM to FlippingBook.
What Is Google Tag Manager?
Google Tag Manager (GTM) is a tool that helps you connect your digital content with third-party tools and services. With FlippingBook, you can use GTM to integrate your flipbooks with external services, such as chat and booking widgets, feedback forms, interactive maps, and more.
💡 Google Tag Manager is available with Advanced and higher plans for flipbooks hosted on a custom domain.
See FlippingBook + Google Tag Manager in Action
How do FlippingBook and GTM work together? Here are a few ways marketers can integrate their flipbooks with external tools via GTM.
📌Please note that GTM doesn’t add the tools to the flipbook pages themselves. Third-party widgets appear alongside your flipbook, giving readers additional ways to interact with your content.
1. Live chat widget 💬
Add a live chat widget to your product catalog, sales presentation, or service brochure so readers can contact you or ask questions while browsing your content.
🛠️Tools you can use: WhatsApp Chat widget by Elfsight, Intercom
2. Interactive map 🗺️
Cameron Aylesbury Park Brochure
Help readers explore locations with interactive maps in your travel brochures, real estate presentations, event guides, or retail catalogs. Such maps allow readers to find hotels, properties, stores, venues, and other locations right within your flipbook.
🛠️Tools you can use: Google Maps
3. Booking widget 📅
Let prospects book a consultation, demo, site visit, or meeting directly from your sales proposals, real estate brochures, or event materials. This way, they can move directly from reading your flipbook to booking a meeting without any friction.
🛠️Tools you can use: Calendly
4. 3D virtual tour 🏠
Evergreen Project in Real Estate
Give readers an immersive way to explore properties, venues, hotels, or other spaces with a 3D virtual tour while browsing your flipbook.
🛠️Tools you can use: Matterport
4. Promo code pop-up 🏷️
Moore & Giles Catalog with Pop-Ups
Show a special offer, discount code, or limited-time promotion in your online catalogs and marketing publications to encourage readers to make a purchase.
🛠️Tools you can use: Claspo
5. Built-in feedback form 📝
Collect reader feedback directly within your training materials, internal publications, or event guides to know your audience better.
🛠️Tools you can use: Online Custom Form Builder by Elfsight
6. User behavior tracking 📊
Track reader behavior to gain additional insights, including clicks, scrolling, and interaction patterns. This can help you identify which parts of your flipbook attract attention and where readers may lose interest.
🛠️Tools you can use: Hotjar, Microsoft Clarity
How to Connect Google Tag Manager to FlippingBook
Connecting GTM to FlippingBook is quite easy—you only need to contact support to set up the integration. Here are the two main steps:
1. Get started with Google Tag Manager by following Google's instructions.
2. Once you’ve created your GTM container and set up the tags you want to use, email us the ID of your container so we can connect it to your FlippingBook account. The container ID has the format GTM-XXXXXX and appears in multiple places, including the Admin section.
📌Read our Help Center article on what to know before starting to use GTM.
Check out FlippingBook's latest updates in our Release Notes flipbook.
