What Are Floodgates & How to Open Them For Maximum Traffic?

Are people visiting your website but not taking your desired action? Do users visit your website and gather detailed information on your product and services but then just leave? It’s disappointing when this happens, but not uncommon. 

Informative and intriguing content is not enough to convince website visitors to invest in your offerings. You need to spread the word about your brand, stand out in the crowd, and influence your target audience to take immediate actions. You can achieve all this by opening the floodgates!

Read on to learn what floodgates are and how you can use them to drive maximum traffic to your website to generate more leads and more revenue than before. 


What are Floodgates?

Floodgates are a part of your digital marketing funnel. In a nutshell, they are the traffic sources that send visitors to your funnel. 

Some of the common types of marketing floodgates are search engine optimization (SEO), content marketing, email marketing, social media channels, and paid ads. 


7 Ways to Drive Maximum Traffic

To boost conversions and drive sales, you need to do what it takes to drive maximum traffic. In other words, you need to open the floodgates so your business can thrive. Here are the most effective ways to do that: 


#1 On-page SEO

Optimize for on-page SEO to increase your organic traffic from searches. Good SEO practices allow you to rank higher on search engine results pages (SERPs) and extend your customer outreach. Make sure your headlines and URL tags are simple and clear, as this helps search engines and visitors know what your content is mainly about. 

Choose the right web hosting for SEO and add relevant keywords in the meta description, URL tag, and calls to action (CTAs) to improve your ranking. Another trick to optimize on-page SEO and build credibility is to link to relevant content on top-ranking websites. High quality outbound links help your SEO performance as it makes your content seem more credible.

Use tools such as SEMrush and Ahrefs to do keyword research when you’re writing blogs, product descriptions, and your About Us page. Select keywords with high search volumes and low competition scores for the best performance. 


#2 Guest Blogging

Guest blogging—writing content for other websites that link back to yours—is a potent online marketing technique that works well to promote your brand and extend your reach. Start writing guest blogs for reputable websites related to your niche with high domain authority (DA) scores to drive traffic to your website.

You’ll need to target appropriate sites, pitch relevant ideas, and then write great quality content. It takes time, but it’s worth it. 

Source: Ahrefs

Guest blogging boosts your backlink profile, introduces new audiences to your work, and improves your SEO performance. It’s a win-win!


#3 Content Marketing

Content marketing centers on creating and sharing high-quality content online to attract and engage your target audience and entice them to take action. According to a 2020 report by the Content Marketing Institute, 75% of B2C brands achieved desired outcomes via this marketing technique. Of course, it works for B2B as well.

In content marketing, you blend intriguing content with effective SEO tactics by adding relevant keywords to your content to drive organic traffic. The search engine optimized content escalates your ranking on the SERPs and provides valuable information to your target customers. By providing value long before your customers ever buy from you, you show them why they should trust your brand. 


#4 Social Media Presence

People are super active on social media these days. It’s vital for your brand to build a strong presence on popular channels such as Facebook, Twitter, Instagram, Pinterest, and TikTok. Mostly, people use Instagram to search for information about the brand, so it can be a perfect place to tell about your company via your Instagram bio and posts. 

According to a report by Social Media Examiner, approximately 96% of marketers participate in social media marketing. Create profiles for your business on relevant social media channels to interact with people and invite them to like your page, follow you, share your content, and so on. This increases your brand awareness, helps you win new customers, and boosts customer loyalty. Did you know millennials are 62% more faithful to brands that directly interact with them via social media? 

If you want to save money but still get great marketing results, social media marketing can be a smart choice. You can register and create a profile for free on almost every platform. Even paid promotional campaigns are cost-effective as compared to other marketing strategies. Spend a small amount at the start, keep an eye on your social media analytics, and increase your budget if it brings satisfactory results. This will boost conversion rates and your return on investment (ROI) significantly. 


#5 Email Marketing

Email marketing is focused on targeting those who visited your website and provided contact details. When you send them emails containing relevant content, they are more likely to visit your website again and, ultimately, make a purchase. 

Sometimes, target customers add products to their cart and then do not place the order. This is known as cart abandonment. When this happens, send them an email with a catchy subject line or attractive coupon code to trigger their interest and entice them to finish the purchase. 

Source: Neil Patel

Promotional emails are very common. If you want to stand out, you need to offer truly valuable content that is relevant to each audience member. That’s why, according to a study by Econsultancy (see above), 76% of marketers now use at least basic segmentation practices. 


#6 Affiliate Marketing

In affiliate marketing, third parties known as affiliates promote your products using special coded links, and you pay them a commission on every sale they refer. More and more brands across the world are investing in affiliate marketing, and it is tremendously effective. 

If you work with skilled affiliates, you can drive significant traffic to your website and escalate conversions. This saves you time and money, and is very low risk since you only pay affiliates when they deliver. 

According to one study, affiliate marketing campaigns can boost revenue by 30%. You can set up your program in-house or work with affiliate networks who will handle everything for you. 


#7 Mobile Marketing

With the advent of smartphones, people tend to love browsing and shopping on the go. To impress such users and grow conversions, you need to mobile-optimize your website. 

When you offer a smooth mobile experience, it improves your search engine ranking as Google gives priority to websites that are mobile-friendly. Make your website responsive so it is accessible via devices with different screen sizes. 

Source: Retail TouchPoints

If your site is slow, you will lose customers as people are impatient and do not want to wait for a site to load. Work to reduce your server response time across website elements including page layout, file sizes, and third-party plugin functionalities to offer a hassle-free browsing and shopping experience. 


Bottom Line

To drive maximum traffic to your website, you need to implement the right marketing techniques. In this article, we’ve covered a few of the major floodgates you can open to attract your target customers, escalate conversions, and boost sales. 

To recap, they are:

  • Boosting your on-page SEO
  • Writing guest posts on other sites to build backlinks and expand your reach
  • Focus on content marketing that provides value to consumers
  • Enhance your social media presence and focus on the right platforms
  • Invest in quality email marketing to a segmented list
  • Consider affiliate marketing to bring in new customers
  • Ensure your site is fully mobile optimized

Follow these techniques, and you’ll soon see the results rolling in. It can take a little time and know-how to get your business going, but you can definitely do it. Good luck!

Author's bio:


Matt Diggity is a search engine optimization expert and the founder and CEO of Diggity Marketing, The Search Initiative, Authority Builders, and LeadSpring LLC. He is also the host of the Chiang Mai SEO Conference.


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