FlippingBook Publisher
FlippingBook Automation
Salespal
CCR Commercial Refrigeration is a leading supplier of high-efficiency turnkey refrigeration systems and services in the food retail industry. The company covers the full lifecycle of refrigeration solutions, from project engineering and product manufacturing to installation and ongoing customer service.
CCR operates in a B2B environment, focusing on large organizations and delivering a wide range of solutions and services across all types of food retail formats. With a footprint in more than 20 countries across Europe, along with a strong presence in the Middle East and Asia, CCR has a proven commitment to innovation and sustainability.
CCR’s Challenge
For a company that prides itself on technical innovation, CCR was looking for more distinctive, engaging ways to present its product catalogs. Being part of a highly conservative industry where static, traditional formats dominate, there was a clear opportunity to stand out by adopting a more dynamic approach to content.
The company needed a solution that could elevate their content with a more visual, digitally focused presentation.
CCR needed something specific—no dedicated app, no complex integrations, and the ability to update itself whenever the catalogs changed.
With these requirements in mind, they turned to FlippingBook.
The Solution found with Flipping Book
CCR adopted FlippingBook to transform how they presented and distributed B2B content. Their product catalogs were converted into interactive, shareable flipbooks distributed through multiple channels:
- Direct links shared digitally with clients and partners
- QR codes embedded in printed materials
- NFC-enabled cards bridging the physical and digital worlds
This multi-channel approach gave CCR the flexibility to reach their audience wherever they were. More importantly, it represented something bigger than a tool switch—it was a shift in mindset:
We are proud to be part of a company that recognizes the importance of creating smarter, more sustainable content—moving away from print-heavy approaches toward digital experiences that last.
FlippingBook also addressed one of the company's core needs: keeping content current. With live updates that didn't require re-sharing links, the team could refresh materials as products evolved—and the link always stayed the same.
Beyond distribution, CCR enriched their content with interactive elements, videos, images, GIFs, and links—that elevated the user experience. The built-in analytics provided a useful layer of insight into how clients and partners engaged with shared materials, complementing the other tools CCR used to track performance.
The CCR Commercial Refrigeration Result
Since adopting FlippingBook, CCR's catalogs and external communications reinforce the innovative, technology-forward brand they've worked hard to build. Clients and partners have responded enthusiastically to the distinctive, interactive experience—and that reaction speaks volumes.
FlippingBook has helped CCR in:
- Modernizing the catalog experience by moving from static PDFs to interactive, visually rich flipbooks
- Simplifying content updates, as materials can be refreshed at any time while the link remains the same
- Expanding distribution reach by sharing content across digital links, QR codes
- Strengthening brand positioning by reinforcing its image as a forward-thinking, tech-driven company
It shows that even in more traditional industries, how you communicate can be just as impactful as what you build. As Divinity Malshe, CCR’s EMEA Product Marketing Lead put it:
Our catalogs make it easier to explore our refrigeration solutions online and download the content our clients need.
