Real estate business is all about creating an excellent customer experience. And as clients move more into the digital world, it becomes essential for real estate companies to understand what their potential leads need and how to use digital tools to provide the best experience among the competitors.
Moreover, the number of real estate agents grows daily, and the most advanced ones take over the market quickly. Therefore, the main goals for real estate agents and marketers are to promote their projects effectively online, respond to queries faster, nurture their leads, and ultimately turn more contacts into listings and purchases.
Today, we've put together a list of useful tools to help you with your real estate marketing in 2024. But first, let’s discuss what qualities every real estate marketing tool should have.
What are the Key Qualities of a Real Estate Tool?
When selecting the best real estate marketing platform for your needs, look for the following qualities:
💙 User-friendly interface: the software should be easy to use to reduce the learning curve and adoption time, especially for those who are not tech-savvy.
🎨 Customization options: the tool should allow you to customize your marketing materials to suit your brand and target audience.
👩 Lead generation tools: your real estate marketing software should have features that help you capture and nurture leads, such as lead forms, landing pages, email campaigns, or CRM integrations.
📈 Analytics and reporting: the tool should provide data on the performance of your marketing efforts so you can track your ROI and make informed decisions.
🖥️ Integration capabilities: the software should be able to integrate with other tools and platforms you use, such as social media, email marketing, and CRM systems.
📱 Mobile responsiveness: with more people accessing the internet on their mobile devices, the software should be optimized for mobile use.
Now let’s move on to the list of top real estate marketing tools.
Showcasing Property
Modern buyers are not driving around looking for the neighborhood or house they are dreaming about. Instead, they’re browsing the web, doing extensive research online before actually making their final purchase. That’s why finding the right real estate marketing tools to showcase your property online is crucial. Here are some recommended software options for different purposes.
#1 Zillow
Zillow is the real estate and rental marketplace that is dedicated to empowering consumers with data, inspiration, and knowledge about the houses, and connecting them with the best local professionals. You need to be there if you want to be discovered because Zillow also offers the ability to advertise as an agent on their website.
Plus, Zillow offers a 3D generator app that creates virtual tours for your clients using AI. It helps any real estate business promote and sell properties.
🌟 Key benefits:
- Zestimate: Zillow's proprietary tool that estimates the value of a property based on various factors, such as recent sales data, property characteristics, and market trends.
- Mortgage calculator: Zillow offers a mortgage calculator tool that helps users estimate their monthly mortgage payments based on loan amount, interest rate, and other factors.
- Home value trends: Zillow provides data on home value trends in specific areas, allowing users to track changes in property values over time.
#2 Matterport
Matterport is a real estate marketing platform that allows you to create virtual tours easily—from photos to floor plans in 3D and VR. This 3D media platform also helps navigate, modify, and share interactive 3D and virtual reality spaces for multiple industries.
🌟 Key benefits:
- 3D capture: with a variety of cameras and capture options to choose from, Matterport makes it easy to create digital twins of your properties. Ranging from smartphone capture to their professional-grade camera, they offer a full suite of capture options to meet your needs and budget.
- Matterport AI: Matterport helps you transform your properties into valuable data. With features like detailed layouts, informative labels, precise measurements, and comprehensive analytics, their advanced AI engine provides instant access to powerful insights that can revolutionize the way you interact with your spaces.
- Dollhouse view: users can view a property in a dollhouse-like view, allowing them to see the layout and spatial relationships between rooms and areas from a unique perspective.
Creating Real Estate Marketing Collateral
Realtor sales statistics show that the first step that 47% of homebuyers take is to look at properties for sale online. These numbers emphasize the role that digital marketing plays in the home buying process, so it’s essential for real estate agents to have a solid online presence and effective digital marketing strategies to attract potential buyers. And making digital real estate marketing materials is one of the key aspects of online digital marketing. Let’s explore the real estate marketing tools that can help you with this task.
#3 FlippingBook
FlippingBook is professional software for converting PDFs into interactive real estate documents. Thanks to FlippingBook’s interactive features, smooth page flip effect, and excellent reading experience, you can empower your real estate collateral and stand out from the competition with your fresh and innovative documents.
FlippingBook also offers a mobile app that can help your sales reps share documents on the go and track how and when potential real estate buyers interact with your collateral for effective, timely follow-ups. You can find any needed info in the app in seconds during the meeting with potential clients, thus keeping the flow of the conversation and being more effective and fast. Plus, right after the house showing, you can send multiple trackable links for the same brochure or listing to your prospects right away. It will let you track activity for each individual link: what houses, apartments, and interiors your clients are most interested in and provide them with relevant info.
Check out a video on how FlippingBook can help you close more deals with your real estate digital documents.
🌟 Key benefits:
- Engagement boost: creating digital real estate brochures, proposals, and listings via FlippingBook gives you a competitive edge with enticing videos, GIFs, pop-up image galleries, and outbound links. You can add videos with room tours, high-resolution pop-up galleries of the houses or detailed maps, and links to additional resources. This way, you create a fully immersive experience with your documents and pack lots of valuable knowledge into one piece of content.
- Customizable lead capture form: this feature lets you collect leads right in your real estate documents. You can post your brochure or listing on real estate resources and get quality leads who are really interested in the property you’re selling. What’s more, you can customize the form's fields according to your needs, gather names, emails, phone numbers, zip codes, and other info. All the collected lead data will be kept in a handy chart easy to analyze any time you need.
- Easy and effective content distribution: FlippingBook helps you share your content easily via a direct link. You can also embed your real estate brochure and listings into your website, share them on social media or via a QR code. Plus, digital content is mobile-ready, so your potential buyers or sales reps can open it on any device, be it a desktop, tablet, or smartphone, and read it any time. It’s a perfect opportunity to go above what your competitors do and be more efficient.
To give you an example, check out this digital real estate brochure. It helps show off all the features you can use to make a real estate document a one-stop shop for the marketing and sales strategy.
#4 Canva
Canva is web graphic design software that helps you create real estate marketing materials, postcards, flyers, and social media graphics for your marketing and sales activities.
🌟 Key benefits:
- Publishing real estate listings across platforms: posting your listing with visuals across social media can help you find the right tenants or buyers. Choose from a wide variety of templates, edit the content, and schedule your posts across any platform, directly from Canva.
- Photo editor: it’s not always possible to get photos of space in perfect light, but Canva’s simple photo editor makes it easy to fix lighting issues and make the right elements pop.
- Brand consistency: teams can work together on the same Canva file, making changes and comments in real-time, so you won’t have to worry about sending versions back and forth for approvals. Plus, the Brand Kit feature lets you plug in your team’s colors and fonts so everything stays on brand.
We’ve created a Canva real estate newsletter template so that you can customize it to your liking and then publish your design to FlippingBook right from your Canva account, thanks to the FlippingBook and Canva integration.
Generating Leads and Communicating
Marketing automation and lead generation software help real estate agents increase efficiency by automating time-consuming but necessary tasks, such as lead nurturing, communication, and follow-ups. According to a study by the Annuitas Group, companies that used marketing automation tools increased lead engagement and improved sales by 451%. At the same time, lead quantity increased by 80%. Check out what real estate marketing tools can help you boost your sales and lead generation.
#5 BoldLeads
AI-based lead generation platforms like BoldLeads use AI algorithms to identify and target potential clients. By analyzing online behavior and demographics, finding prospective buyers becomes much easier. BoldLeads CRM employs automation to streamline lead generation processes as well.
🌟 Key benefits:
- Lead generation: BoldLeads helps you catch home buying or selling leads at an early stage and receive them in your account. These leads are exclusive to your ZIP code, so you won’t need to compete with multiple agents.
- Third-party integrations: BoldLeads allows smooth integration with third-party apps and tools you already use for seamless communication, scheduling, messaging, tracking, and automation. Popular apps include Zapier, Propertybase, Top Producer, Insightly, HubSpot, BombBomb, and Contactually.
- Customizable landing pages: BoldLeads offers customizable landing pages to create high-converting lead capture pages tailored to specific target audiences or property types.
#6 Follow Up Boss
Follow Up Boss is a CRM that offers leading systems and technology to help you respond faster and nurture your leads, turning more contacts into listings.
It focuses on lead distribution, which makes the platform useful to real estate teams and brokerages. By using Follow Up Boss, you can manage email, lead auto-responders, and see social information all in one place. You can also develop and use email and contact templates and set goals and reminders.
🌟 Key benefits:
- Lead scoring: Follow Up Boss offers lead scoring capabilities to prioritize leads based on engagement levels, behavior, and likelihood to convert into clients.
- Automated follow-up: the tool offers automated email and text message campaigns to engage leads, nurture relationships, and stay top of mind with prospects.
- Managing inbound and outbound calls in a click: Follow Up Boss offers a dialer that allows your agents to focus on the profitable task of speaking to leads instead of searching for phone numbers, taking notes, and tracking calls.
#7 CallAction
CallAction is a marketing automation platform that can be used for your offline or online lead generation efforts to respond to inquiries from the three primary forms of communication—phone calls, emails, and text messages. It allows you to capture, track, and respond to your clients easily for increased engagement and conversions.
With CallAction, you can create a local or toll-free phone number for each of your marketing channels to automatically track every inbound call. It’s great for real estate farming when you specialize in a certain geographic area and want to become a local expert there.
🌟 Key benefits:
- Lead capture: the software captures leads from phone calls, text messages, voicemails, and online forms, consolidating them into a centralized lead management system.
- Automated lead follow-up: CallAction automates lead follow-up processes through personalized text messages, emails, and voicemails to engage leads and nurture relationships.
- Analytics and reporting: the tool provides detailed analytics and reporting on call metrics, lead interactions, response rates, and campaign performance to help users make data-driven decisions.
#8 OnceHub
Online scheduling is another great opportunity for every real estate agent and broker. OnceHub, a professional no-code meeting journey builder, saves you from those tedious back-and-forth email conversations and directs your clients to your online calendar so that they know your time commitments and available time slots.
Plus, your appointment calendar can be a useful link to include on social media and email marketing to move prospects along the sales process.
🌟 Key benefits:
- Scheduled meetings: OnceHub lets you give your ideal customers a way to engage when you’re not online, or at a time that suits them best. You can offer scheduled meetings on simple pages, in forms, or in chatbots and share them with a link or add them to your website and keep valuable conversations moving forward.
- Trends and insights: you can check how many people have seen pages, chatbots and forms, the number of contacts captured and how many people have engaged with your team. Filter real-time insights by date, forms, chatbots, booking pages, and engagement methods.
- Customization and branding: whether you choose to share booking pages, chatbots, or forms, all of OnceHub’s publishing options let you customize colors, images, backgrounds, logos, and icons.
Working with Social Media
The growing number of social media users shows that there is still a huge opportunity for real estate agents to expand their reach to attract new leads and clients. It’s an amazing way for real estate agents to showcase their expertise by providing valuable content and insights on the real estate market.
#9 Buffer
Buffer is a social media management platform that allows real estate agents to schedule, publish, and analyze posts across various social media platforms. It helps you streamline your real estate social media marketing efforts by providing tools to schedule posts at optimal times, engage with followers, and track performance metrics.
🌟 Key benefits:
- Buffer AI assistant: looking to take your posts to the next level? With just one click, Buffer’s AI Assistant can generate new ideas, repurpose your existing posts, re-write copy in any style you like, and even translate your content.
- Content performance: Buffer allows you to get a broad understanding of your performance across your social media accounts and in-depth insights into specific social channels. You can compare paid vs organic results of boosted posts, track key engagement metrics for each social account, and measure stories, individual posts, and hashtags.
- Audience engagement: you can view your unanswered comments in one simple dashboard. Buffer will highlight the most important ones for you and you will be able to jump from post to post quickly to answer your leads and customers.
#10 Sprout Social
There are many ways to spark up your real estate social marketing efforts. To keep track of all of your activities, you can use a social media management platform, like Sprout Social, to have all your social media scheduling, engagement, and analytics in one manageable space.
🌟 Key benefits:
- Social media analytics: Sprout Social offers robust analytics and reporting tools to track the performance of your real estate social media campaigns. You can measure engagement metrics, audience demographics, and content performance to optimize your social media strategy and understand which brochures and listing work the best.
- CRM integration: the tool integrates with popular CRM platforms, such as Salesforce and HubSpot, to streamline your prospects engagement and track social media interactions within the CRM system.
- Content curation: Sprout Social offers content curation tools to discover and share relevant content with followers. You can easily find and share real estate industry news, articles, and trending topics to engage your audience.
Wrap up
The real estate marketing world is continuously evolving with the increase of digital tools, social media, video marketing, and the need for more personalized content. We hope that our list of real estate marketing tools for showcasing property, creating collateral, generating leads, and working with social media will help you empower your marketing and sales activities and create the best customer experience. So, go ahead and use these opportunities to grow your business in 2024.
