Turn your publication into an efficient marketing tool. Link your publication to your Google Analytics account to monitor its popularity. This tool will help you to build a more effective strategy for dealing with your clients and business partners.
This tool will enable you to monitor:
- Demographics (such as the geographical distribution of your visitors/readers according to their countries and the languages they use).
- Audience behavior (such as the number of new visitors, the turnout of the existing visitors, the specific pages they visit the most, and so on).
- Referrals (from which web-sites, social networks, or search engines they access from).
- These, and many more options are available with this feature.
To start using this feature, you should simply sign in on Google Analytics service. Copy your UA number and paste it on to Properties/Publication Settings. After the publishing, your statistics will be available on your Google Analytics page.
